Marketing to Surgeons Is a Different Game

Why Your Law Firm’s Story Matters More Than Ads

Brian Beckcom, Partner & Attorney with VB Attorneys Summary In this episode of the Building Brands Podcast, Brian Beckcom, a partner at VB Attorneys, shares insights on the evolution of his law firm, the impact of digital marketing, and the importance of defining a unique story in the legal profession. He emphasizes the significance of […]

Marketing Law Services No One Googles

Gaston Kroub, Partner & Attorney with Kroub, Silbersher & Kolmykov PLLC Summary In this episode of the Building Brands podcast, Gaston Kroub, a partner at Kroub Silbersher & Kolmykov PLLC, shares his journey from Big Law to establishing his own firm, focusing on patent litigation and its impact on the investment community. He discusses the […]

Is AI Breaking Personal Injury Law?

Neil Bhartia, Founding Partner Attorney with Accident Pros LLP Summary In this conversation, Neil Bhartia discusses the transformative impact of AI on the personal injury law sector, exploring how technology is reshaping client interactions and expectations. He highlights concerns about the future of traditional legal practices and the challenges posed by clients relying on AI […]

The Hard Lessons of Going Solo in Law

Kate Kliebert, Owner & Attorney with Kliebert Law Summary In this episode of the Building Brands podcast, host discusses with Kate Kliebert, owner of Klebert Law, her journey into entrepreneurship, the challenges she faced, and the lessons learned in building her law practice. They explore the importance of client relationships, effective marketing strategies, and the […]

Training Lawyers Like a Product

Boyd Black, Shareholder & Patent Attorney with Kinney & Lange Summary In this episode of the Building Brands podcast, Boyd Black, a shareholder and patent attorney at Kinney & Lange, discusses the firm’s focus on intellectual property law, particularly patent law. He emphasizes the importance of training new attorneys to maintain a consistent quality of […]