Building It Online Podcast

Today, Mike talks about small businesses selling their products on Amazon and the pros  and cons that come with this as well as the steps to take to maximize the use of the Amazon platform while not being completely reliant on it. Some of the big takeaways of this episode are here: 1. Many business owners often don't consider that through Amazon, you only get the sale, not the customer. 2. Amazon commonly creates a white labeled version of other products, putting their product on page one and pushing other businesses several pages down. 3. Use Amazon to gain customers, not just sales. Include something that brings people back to your store instead of Amazon. Have questions? Join the Building It Online Facebook group [https://www.facebook.com/groups/buildingitonline/] and let us know what questions you have or what you'd like to see in future episodes. Connect with Brice and Mike here: Brice @ Major Impact Media - Facebook [https://www.facebook.com/majorimpactmedia/], Website [https://majorimpactmedia.com/] Mike @ Outside ROI - Facebook [https://www.facebook.com/getoutsideroi/], Website [https://outsideroi.co/]

For today's episode, we talk with Joseph Wilkins, the Founder of FunnySalesVideos. Joseph describes his journey into running a successful business as well as the production steps he takes to create funny videos that go viral. Some of the big takeaways of this episode are here: 1. Joseph explains that humor in advertising campaigns resonates so well because they are ran on entertainment-based platforms like Facebook. 2. The first step for creating a funny video is to figure out who your customer is, why they are buying or not buying your product, and the deeper reason they want to buy your product. Never try to create a video blindly. 3. Having a good editor is a critical part of creating a successful video. Be sure to follow Joseph online at FunnySalesVideos [https://funnysalesvideos.com], LinkedIn [https://www.linkedin.com/in/wilkinsjoseph/], Facebook [https://www.facebook.com/FunnySalesVideos/], Have questions? Join the Building It Online Facebook group [https://www.facebook.com/groups/buildingitonline/] and let us know what questions you have or what you'd like to see in future episodes. Connect with Brice and Mike here: Brice @ Major Impact Media - Facebook [https://www.facebook.com/majorimpactmedia/], Website [https://majorimpactmedia.com/] Mike @ Outside ROI - Facebook [https://www.facebook.com/getoutsideroi/], Website [https://outsideroi.co/]

Today, Brice tells us about his L.O.S framework and how it can help you run successful ad campaigns for your online courses or info products. Some of the big takeaways of this episode are here: 1. The primary goal of the launch phase of running ads isn't to make money. It's to learn and find out what sticks. 2. Skipping the optimization step when running ads leads to a break and things stop working. 3. Wanting to keep costs low is often what prevents business from scaling. Brice shares a formula to figure out what your average target cost is to acquire a customer. Have questions? Join the Building It Online Facebook group [https://www.facebook.com/groups/buildingitonline/] and let us know what questions you have or what you'd like to see in future episodes. Connect with Brice and Mike here: Brice @ Major Impact Media - Facebook [https://www.facebook.com/majorimpactmedia/], Website [https://majorimpactmedia.com/] Mike @ Outside ROI - Facebook [https://www.facebook.com/getoutsideroi/], Website [https://outsideroi.co/]

In today's episode of Brice's mini-series, Brice shares some specific tips on how to create ads that convert like crazy. Some of the big takeaways of this episode are here: 1. The biggest thing when it comes to creating ads is your hooks and angles. 2. It's important to understand your avatar before you begin writing your ad. 3. Having a clear call to action and telling people what exactly to do next is extremely beneficial. Have questions? Join the Building It Online Facebook group [https://www.facebook.com/groups/buildingitonline/] and let us know what questions you have or what you'd like to see in future episodes. Connect with Brice and Mike here: Brice @ Major Impact Media - Facebook [https://www.facebook.com/majorimpactmedia/], Website [https://majorimpactmedia.com/] Mike @ Outside ROI - Facebook [https://www.facebook.com/getoutsideroi/], Website [https://outsideroi.co/]

Designing an offer is incredibly important, but once you have your offer dialed in, how do you set up a strategy to get eyes on that offer? In this episode of Brice's mini-series, he explains what to do next. Some of the big takeaways of this episode are here: 1. Low ticket funnels are a way to bring people in the door, but they not bring in money. 2. Brice explains why he puts a full funnel ad strategy in place and why you can't depend on one ad to do all of the work. 3. Finding out the roadblocks that customers experience can become different ads and angles to use Have questions? Join the Building It Online Facebook group [https://www.facebook.com/groups/buildingitonline/] and let us know what questions you have or what you'd like to see in future episodes. Connect with Brice and Mike here: Brice @ Major Impact Media - Facebook [https://www.facebook.com/majorimpactmedia/], Website [https://majorimpactmedia.com/] Mike @ Outside ROI - Facebook [https://www.facebook.com/getoutsideroi/], Website [https://outsideroi.co/]