Amy Shack Egan of Cheersy

The Influencer PR Gift Playbook

Sending products to influencers is easy. Creating a PR gift experience that inspires authentic engagement, strengthens relationships, and amplifies your brand message is where the real strategy begins. In this episode of Business Roaches, Hannah and Ariel dive into a practical guide for brands looking to elevate their influencer gifting efforts. They explore the key elements of successful PR packages, memorable unboxing experiences, campaign alignment. You'll learn how top brands turn simple product shipments into powerful marketing moments that generate social buzz and foster long-term creator partnerships. Whether you're launching a new product, growing brand awareness, or refining your influencer marketing strategy, this episode offers actionable insights and proven best practices to help your PR gifts stand out in a crowded inbox and on social feeds. To stay up to date on the latest from the pod, follow the Business Roaches Pod or send a message on Instagram @businessroaches [https://www.instagram.com/businessroaches]

The Essential Advice For New Graduates

It's graduation season! With a bevy of new diploma wielding grads entering the workforce and starting their own professional journeys, Hannah and Ariel provide some essential tips that every new graduate should take with them. Whether you are a recent grad, or know of one that could use some more information as they set forth, this episode is a must listen! Follow the Business Roaches Pod or send us a message at @businessroaches [https://www.instagram.com/businessroaches]

Certain Compliments (and Criticisms) You Just Never Forget

Have you ever received a compliment that stayed with you for years? Or a criticism that lingered in the back of your mind long after it was said? In this episode, Business Roaches' Hannah and Ariel Redmond share some of the comments, both encouraging and cutting, that have stuck with them throughout their entrepreneurial journey. They explore why certain words have such lasting power, how they've learned to process praise and criticism, and what lessons entrepreneurs can take from both the kindest and harshest feedback they receive. To stay up to date on the latest from the pod, follow the Business Roaches Pod or send a message on Instagram @businessroaches [https://www.instagram.com/businessroaches]

3 Essential First Steps in Building Your Brand

Business Roaches' Hannah and Ariel Redmond react to a question from another entrepreneur about how to go about getting started on their brand building. For anyone just starting their business journey, or even anyone who just wants to know better approaches for how to build their next brand, this episode is key. Business Roaches is back for Season 2! Follow along with Hannah and Ariel Redmond, the founders, and sisters, behind Happy Box. Follow the Business Roaches Pod or send us a message at @businessroaches [https://www.instagram.com/businessroaches]

4 Tips You Can Execute For Your Business TODAY That Will Drive Impact

This week on the pod, Hannah and Ariel take a break from the long term business advice, and dive into the some immediate, tactical actions you can take to help your business journey.    Business Roaches is back for Season 2! Follow along with Hannah and Ariel Redmond, the founders, and sisters, behind Happy Box. Follow the Business Roaches Pod or send us a message at @businessroaches [https://www.instagram.com/businessroaches]