Businessing with Pat Miller

Sell the Result, Not the Process | Businessing with Pat Miller

43 min · 20 de may de 2026
Portada del episodio Sell the Result, Not the Process | Businessing with Pat Miller

Descripción

You may call it creative hours, but the headline isn't your process. It's quit spending so much time in Canva. People don't buy the work you're proud of. They buy the result they want. This episode is built around a live Idea Slam with brand designer Teresa Wilmot, who couldn't figure out why her $47-a-month membership wasn't selling. The answer turned into a coaching session anyone who sells a service needs to hear. Pat walks through why you have to sell the outcome instead of the process, why pricing problems are often value-communication problems, and why people-pleasing quietly keeps you from charging what you're worth. He also breaks down a big shift in Google search that's tanking website traffic, and what AEO and GEO mean for getting found now that AI answers come first. If you're a business owner doing your own marketing and wondering why the message isn't landing, this one is for you. In this episode: 00:00 - Cold open and intro 03:05 - Welcome and the Idea Slam marathon kicks off 04:24 - Get ready to business: positivity, gratitude, and your one thing 10:39 - News you need: variable rate loans and rising interest rates 11:43 - 21 valedictorians and what an A-plus really earns 14:55 - Sponsor: Money Masters Bookkeeping 17:13 - Idea Slam with Teresa Wilmot: selling a membership nobody understands 23:09 - The cookie analogy: sell the result, not the recipe 27:55 - Why pricing is really a value and people-pleasing problem 34:36 - AI story: Google I/O, Gemini Spark, and the search change tanking traffic 41:33 - Tweet of the day 42:49 - What's happening in the SBOC 45:16 - Final thoughts and weekend send-off Resources mentioned: - Teresa Wilmot, brand designer, host of the DIY (Design It Yourself) course and Creative Hours membership - Google I/O and Gemini Spark - Money Masters Bookkeeping (show and conference sponsor) - G2 Insurance, Brookfield (show and conference sponsor), g2insuranceservices.com - Small Business Owners Community (SBOC) Presented by Money Masters Bookkeeping - https://www.moneymasters4biz.com G2 Insurance - https://www.g2insuranceservices.com 🎙️ Watch on YouTube: https://www.youtube.com/@PatMillerFridaysOff?sub_confirmation=1 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109 🌐 Listen anywhere: https://businessing.captivate.fm/listen 📬 Fridays Off Newsletter: https://fridaysoffnewsletter.com 👥 Small Business Owners Community: https://smallbusinesscommunity.com #SmallBusiness #Entrepreneurship #PatMiller #SellTheResult #PricingStrategy #IdeaSlam

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82 episodios

Portada del episodio Your AI Emails Sound Too Much Like You | Businessing

Your AI Emails Sound Too Much Like You | Businessing

Two friends told Pat they couldn't tell his emails from AI anymore, and now he's having an identity crisis. If your AI writes exactly like you, how does anyone know it's really you knocking? Pat opens with the "we're not fooling anyone" problem: Claude's ghostwriting has gotten so good that his own contacts can't tell his voice from the AI's, and it's injecting real doubt into email. He walks the junk-mail progression we've all lived, asks whether email is dying (sick, not dead), and weighs what could replace it. Then the news: inflation cools to 3.5%, Iran and the Strait of Hormuz, and a produce parasite making people sick. Plus ChatGPT's new voice that listens and talks at the same time, and why that matters when robots come home. In this episode: 00:00 - Your AI Emails Now Sound Exactly Like You (Big Story) 01:58 - The Junk Mail Progression We've Seen Before 03:43 - How Do You Prove a Real Human Sent It 06:26 - Is Email Dying? Sick, Not Dead 08:31 - What Could Replace Email 09:42 - News: Inflation Cools to 3.5% 11:04 - Iran, the Strait of Hormuz, and Oil 13:52 - Healthy Food Is Making People Sick 16:35 - How to Protect Yourself From Contaminated Produce 19:08 - Athena Legal Solutions 21:16 - AI Story: ChatGPT Voice That Listens While It Talks 24:16 - Why This Matters When Robots Come Home 25:05 - The AI Haters Riff 26:50 - Automation Bird Dog 30:20 - Free Claude Training Webinar Next Tuesday Resources mentioned: Athena Legal Solutions: https://athenalegalsolutionsllc.com Automation Bird Dog: https://automationbirddog.com (promo code OWNIT) Start Here Claude Training webinar, next Tuesday at 1pm: https://event.smallbusinesscommunity.com/aitraining Small Business Owners Community: https://smallbusinesscommunity.com Watch on YouTube: https://www.youtube.com/@PatMillerFridaysOff?sub_confirmation=1 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109 Listen anywhere: https://businessing.captivate.fm/listen Fridays Off Newsletter: https://fridaysoffnewsletter.com

Ayer32 min
Portada del episodio Two Questions That Clear Your To-Do List | Businessing

Two Questions That Clear Your To-Do List | Businessing

Your to-do list has a bad houseguest on it, and today is the day it goes. Pat runs your whole list through two questions and cuts everything that can't earn its spot. Some tasks sit on your list for weeks, quietly draining your brain space. Pat gives you two questions to judge every item: will it make you money in the next 90 days, and can you finish it in the next two weeks? Fail either one and it's gone, with authority. Then Michael the Magnificent joins for a round of Hype or Haze on AI, we try to figure out what's really happening with Iran and the markets, and Netflix quietly rebuilds cable. In this episode: 00:00 - To-Do List Judgment Day (Big Story) 02:31 - Two Questions to Keep or Cut a Task 04:59 - Strategic Quitting in Real Life 06:53 - Michael the Magnificent: Hype or Haze on AI 10:33 - Why "AI Changes Everything" Is Hype 13:04 - The IKEA Story: Cobots and Redeployed Work 16:31 - Cost Per Unit of Judgment 20:54 - Why AI Won't Replace Business Owners 27:29 - Athena Legal Solutions 29:11 - The News and What's Going On With Iran 34:52 - Consumers Are Still Spending Through Inflation 37:04 - Netflix Is Rebuilding Cable 38:38 - Deliver Your Business Like It's 20 Years Ago 43:34 - World Cup Semifinals Are Set 44:41 - Automation Bird Dog 46:48 - SBOC Awards and the September Conference Resources mentioned: Athena Legal Solutions: https://athenalegalsolutionsllc.com Automation Bird Dog: https://automationbirddog.com (promo code OWNIT) SBOC Awards, nominations open through July 31 Small Business Owners Community Conference, September 15 to 17, tickets $399 through July 31 then $499 on August 1 Watch on YouTube: https://www.youtube.com/@PatMillerFridaysOff?sub_confirmation=1 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109 Listen anywhere: https://businessing.captivate.fm/listen Fridays Off Newsletter: https://fridaysoffnewsletter.com Small Business Owners Community: https://smallbusinesscommunity.com

13 de jul de 202650 min
Portada del episodio Why Your Phone Isn't Ringing | Businessing

Why Your Phone Isn't Ringing | Businessing

When your phone isn't ringing, it's almost never bad luck. It's one of two things: people can't find you, or they don't know why they should call you. I've been out training owners on AI, and I keep watching the same arc: connected, competent, then curious, right about when it starts feeling like a video game. That's the fun part, and it's why I do Claude training for small business owners. Then we get into the AI price war heating up between OpenAI, Anthropic, Grok, and a Chinese open-source model that's up 27 times in a week, and why that competition is good news for your budget. In the main event, I answer the question I hear constantly: why isn't my phone ringing? It comes down to whether people can find you and whether you're selling the transformation instead of a laundry list of services. In this episode: 00:00 - The AI adoption arc: connected, competent, curious 06:23 - The AI price war heating up between the big labs 10:15 - Why Claude Fable going pay-as-you-go matters 12:48 - When you actually need a business lawyer 15:08 - Why your phone isn't ringing 17:15 - Sell the transformation, not your list of services 19:51 - Bring your problem to the Idea Slam Resources mentioned: - Athena Legal Solutions: athenalegalsolutionsllc.com - Automation Bird Dog: automationbirddog.com (code OWNIT) 🎙️ Watch on YouTube: https://www.youtube.com/@PatMillerFridaysOff?sub_confirmation=1 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109 🌐 Listen anywhere: https://businessing.captivate.fm/listen 📬 Fridays Off Newsletter: https://fridaysoffnewsletter.com 👥 Small Business Owners Community: https://smallbusinesscommunity.com #SmallBusiness #Entrepreneurship #PatMiller #Marketing #LeadGeneration #AI

11 de jul de 202627 min
Portada del episodio How to Fire Someone the Right Way | Businessing

How to Fire Someone the Right Way | Businessing

Firing someone is a skill, and nobody teaches it. After 20 years of managing people, here's exactly how I do it, whether it's for cause or for performance. This one starts personal. I got a once-in-a-lifetime call to take my son David to a World Cup game in Seattle, and I said yes without blinking, because that's the whole point of building your own thing. Then David Belman from Belman Homes joins me to explain something strange in the housing market: for the first time, new homes are cheaper than existing ones, and why about $131,000 in regulations is baked into every new build. We get into the new strikes on Iran, the news that Claude Cowork is finally coming to your phone, and Claude Fable getting extended to July 12. Then we close with the Idea Slam every owner needs: how to fire someone the right way. In this episode: 00:00 - Why owning your business beats a paycheck 01:29 - Cashing in your freedom for a World Cup trip with my son 10:01 - Why new homes are now cheaper than existing homes (David Belman) 21:48 - When you actually need a business lawyer 23:53 - New strikes on Iran and what they do to oil prices 25:04 - Claude Cowork is coming to your phone 28:41 - Claude Fable extended to July 12 29:45 - How to fire someone the right way (Idea Slam) Resources mentioned: - David Belman, Belman Homes - Athena Legal Solutions: athenalegalsolutionsllc.com - Automation Bird Dog: automationbirddog.com (code OWNIT) 🎙️ Watch on YouTube: https://www.youtube.com/@PatMillerFridaysOff?sub_confirmation=1 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109 🌐 Listen anywhere: https://businessing.captivate.fm/listen 📬 Fridays Off Newsletter: https://fridaysoffnewsletter.com 👥 Small Business Owners Community: https://smallbusinesscommunity.com #SmallBusiness #Entrepreneurship #PatMiller #Leadership #Hiring #AI

11 de jul de 202642 min
Portada del episodio Why In-Person Connection Beats Zoom | Businessing

Why In-Person Connection Beats Zoom | Businessing

In-person connection is king, and you just can't get the same connection online as you get in a real room. I spent this week with two mastermind groups in person, and the difference wasn't even close. This episode is for every work-from-home business owner who packs the calendar so tight that putting on real pants and driving across town feels inefficient. I'll walk you through why the before and after of an in-person meeting is where the real relationships get built, and why you leave those meetings recharged every single time. Then we get into the AI conversation nobody saw coming: AI is saving us 20 hours a week and somehow we're all busier than ever. And I answer a Reddit question that hits home for a lot of you...is it worth leaving corporate if you'll only replace your salary? Your assignment for next week is simple. Leave the cave. In this episode: 00:00 - Welcome and today's show rundown 00:56 - Why in-person networking beats Zoom meetings (Big Story) 13:59 - Small business optimism hits a 2026 high 20:04 - Free small business legal risk assessment (sponsor: Athena Legal Solutions) 22:04 - Why AI makes business owners busier, not less busy 27:26 - Claude's Fable model returns and pay-as-you-go AI pricing 31:59 - Leaving corporate to start a business (Idea Slam) 40:13 - Small business community events and SBOC Conference update Resources mentioned: - Athena Legal Solutions and the Complimentary Legal Confidence Review (Carolyn Jahnke and team) - Crown Room Live with Elzie Flenard: https://crownroomlive.com - The Daily Crown: https://joindailycrown.com - Claude by Anthropic, including the Fable model - WhisperFlow dictation software - Live check-in map: https://live.smallbusinesscommunity.com - SBOC Conference in September (prices go up August 1st) 🎙️ Watch on YouTube: https://www.youtube.com/@PatMillerFridaysOff?sub_confirmation=1 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109 🌐 Listen anywhere: https://businessing.captivate.fm/listen 📬 Fridays Off Newsletter: https://fridaysoffnewsletter.com 👥 Small Business Owners Community: https://smallbusinesscommunity.com #SmallBusiness #Entrepreneurship #PatMiller #Networking #ClaudeAI #InPersonConnection

1 de jul de 202644 min