The Campaign Podcast

Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025. Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O’Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism. Jamie Laing opened the conference in the hot seat questioned by Campaign editor Maisie McCabe. In this bonus episode you will hear a session from the event which questions whether social media is killing TV, hosted by Debatemate. Before we get to it, tech editor Lucy Shelley is joined by media editor Beau Jackson to chat through a few highlights from the two days. Further reading: Media 360: Lloyds Banking Group’s marketing lead on breaking ground in gaming [https://www.campaignlive.co.uk/article/media-360-lloyds-banking-groups-marketing-lead-breaking-ground-gaming/1918885] Media 360: Marketers from Currys, Reckitt and Estée Lauder on how media drives growth [https://www.campaignlive.co.uk/article/media-360-marketers-currys-reckitt-estee-lauder-media-drives-growth/1918728] Media 360: Jamie Laing on why brands should 'always have a North Star' [https://www.campaignlive.co.uk/article/media-360-jamie-laing-why-brands-always-north-star/1918693] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry’s top creatives about some recent ads.  Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has transformed into a loving husband. Listen to their opinions on British Gas, Warburtons, KFC and more.  Further reading:  * PG Tips brings back Monkey in campaign featuring Emily Atack [https://www.campaignlive.co.uk/article/pg-tips-brings-back-monkey-campaign-featuring-emily-atack/1916908] * British Gas launches brand platform with cosy characters [https://www.campaignlive.co.uk/article/british-gas-launches-brand-platform-cosy-characters/1917244] * Olivia Colman takes crumpet duty seriously in Warburtons campaign [https://www.campaignlive.co.uk/article/olivia-colman-takes-crumpet-duty-seriously-warburtons-campaign/1915983] * Warburtons radio ads feature Olivia Colman denying 'crumpet heist' [https://www.campaignlive.co.uk/article/warburtons-radio-ads-feature-olivia-colman-denying-crumpet-heist/1917446] * KFC spot launches burger with cult-like dinner ceremony [https://www.campaignlive.co.uk/article/kfc-spot-launches-burger-cult-like-dinner-ceremony/1917047] * Confused.com spot turns people into helium-filled inflatables [https://www.campaignlive.co.uk/article/confusedcom-spot-turns-people-helium-filled-inflatables/1917529] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The darker side of agency life reveals that burnout is still an issue in advertising. Adland is infamously known for late night calls, weekend pitch prep and a culture of long working hours being the norm. Four years ago Campaign launched an investigation [https://www.campaignlive.co.uk/article/most-people-sick-realise-work-pattern-harming-them/1714888] into the darker side of agency work and in this year’s follow up [https://www.campaignlive.co.uk/article/staring-carrot-beaten-stick-adlands-culture-overworking-persists/1903927], it seems little progress has been made. This week is Mental Health Awareness week, and in this episode Campaign speaks to Sue Todd, chief executive at advertising and media charity Nabs, and David Eakins, former art director and now mental health campaigner and founder of workplace wellbeing agency Happy Sapien. Hosted by tech editor Lucy Shelley, Campaign's editor Maisie McCabe also joins the discussion. They explore why adland has not solved the issue of burnout and what can be done to protect its people. Content warning: this episode contains references to suicide. If you have been affected by issues raised in this episode and need a number to call, you can reach Nabs at 0800 707 6607, Calm on 0800 1111 or Samaritans on 116 123. Further reading: An open letter to the gatekeepers of creative greatness [https://www.campaignlive.co.uk/article/1917344/open-letter-gatekeepers-creative-greatness] Nabs helpline calls reach annual record of 5200 [https://www.campaignlive.co.uk/article/nabs-helpline-calls-reach-annual-record-5200/1905926] Why hasn’t adland tackled its long-hours culture? [https://www.campaignlive.co.uk/article/why-hasnt-adland-tackled-its-long-hours-culture/1908351] Does adland wish it was ‘Severed’? [https://www.campaignlive.co.uk/article/does-adland-wish-severed/1911495] Coming up in the Campaign calendar: Campaign Live [https://media360.campaignlive.co.uk/] Campaign Big Awards [https://www.campaignbigawards.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Live experiences couldn't get more real. They provide consumers with a tangible connection to a brand. But in an era of declining third spaces [https://www.campaignlive.co.uk/article/experiential-antidote-gen-zs-dying-third-place/1913000], consumers need to be wowed if they are to venture out their homes to attend an event. Louisa O'Conner if the founder and managing director of experiential agency Seen Presents. She joins the podcast to discuss the change in consumer behaviour, why consumers generally prefer grassroots events to premium and how the pressure put on live experiences makes them feel like the ultimate wedding. Hosted by Campaign's tech editor Lucy Shelley, this episode also features deputy creativity and culture editor Charlotte Rawlings. Further reading: The experiential antidote to Gen Z’s dying third place [https://www.campaignlive.co.uk/article/experiential-antidote-gen-zs-dying-third-place/1913000] UK firms cut marketing budgets for first time in four years: IPA Bellwether [https://www.campaignlive.co.uk/article/uk-firms-cut-marketing-budgets-first-time-four-years-ipa-bellwether/1914332] ‘A tough start to the year’: IPA Bellwether adland reaction [https://www.campaignlive.co.uk/article/a-tough-start-year-ipa-bellwether-adland-reaction/1914746] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Women in creative leadership roles have been leaving adland. The IPA Census reported a decline in both of the last two years, down from 30% in 2022 to 25.6% in 2024. On top of this, the Census reported a widening pay gap, increasing to almost 20% in 2024. This episode welcomes Laura Jordan Bambach to the studio, founder and chief creative officer of female founded Uncharted. Alongside editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings, they discuss why it’s got worse, if there was any improvement seen in the first place and what needs to be done to amend the issue. Jordan Bambach, who launched The Great British Diversity Experiment [https://www.campaignlive.co.uk/article/great-british-diversity-experiment-2016-top-5-findings/1396603] nine years ago, explained that when agencies feel under pressure from economic and other external storms, they return to "muscle memory", and rely on behaviours of the past. The industry needs to reframe what it is to be a successful creative leader and adjust perceptions, she said. This episode was hosted by tech editor Lucy Shelley. Further reading: I can’t believe I still have to write columns about this shit [https://www.campaignlive.co.uk/article/i-cant-believe-i-write-columns-shit/1909051] Under-appreciated, overlooked and misunderstood: the life of a female creative [https://www.campaignlive.co.uk/article/under-appreciated-overlooked-misunderstood-life-female-creative/1868474] 3 great ads I had nothing to do with – #68 with Laura Jordan Bambach [https://www.campaignlive.co.uk/article/3-great-ads-i-nothing-%E2%80%93-68-laura-jordan-bambach/1840940] My Cannes Snapshot: Laura Jordan Bambach [https://www.campaignlive.co.uk/article/cannes-snapshot-laura-jordan-bambach/1875945] Laura Jordan Bambach, Hannah Matthews and Fern Miller unveil 'advanced' creative agency [https://www.campaignlive.co.uk/article/laura-jordan-bambach-hannah-matthews-fern-miller-unveil-advanced-creative-agency/1866718] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.