Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Building Grassroots Awareness for Your Startup [http://smarterchaos.com/wp-content/uploads/2016/08/043-desiree-shank-future-college-fund.jpg] [http://smarterchaos.com/wp-content/uploads/2016/08/043-desiree-shank-future-college-fund.jpg]Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined self-employed, single mother, Desiree Shank to talk about building grassroots awareness for your startup. Desiree will share her first hand experience of coming up with a great idea, starting small and ending up on national television. SHE GOT HER GIFTS AND SHE GOT HER FUTURE It started innocently enough at a child’s birthday party. Twenty-five guests had been invited. Twenty-five guests. Twenty-five presents. But does a four-year-old really need 25 presents? Desiree’s daughter had been born on Christmas Eve. That meant that the child would be receiving even more presents the next day. Desiree wondered if there might not be a way to make giving and receiving gifts more meaningful. As a self-employed single mom with two young children, Desiree wanted to give her children the world, but was limited by her budget. College was her biggest worry. How could she give her kids a college education without going into debt? Desiree decided to use her web building skills to start Future College Fund, a website that uses crowd funding to finance a child’s education. Loved ones can fund their child’s future with the money they would normally spend on birthday and holiday presents. This allows friends and family to give children the gift of education – something more meaningful than just toys or clothes they would grow out of in a year or two. The following year, Desiree’s daughter received $433 towards her education and five gifts. Five was enough. Her daughter got her gifts and her future too. FUTURE COLLEGE FUND IMAGE2 [HTTP://SMARTERCHAOS.COM/WP-CONTENT/UPLOADS/2016/08/FUTURE-COLLEGE-FUND-IMAGE2.JPG] [HTTP://SMARTERCHAOS.COM/WP-CONTENT/UPLOADS/2016/08/FUTURE-COLLEGE-FUND-IMAGE2.JPG]WEST TEXAS INVESTORS CLUB She had the idea and she had the skills. But Desiree had to really commit to getting herself, and therefore her business, out there. One day she found a spare half hour and used it to fill out an application to be on Shark Tank. They liked her idea, but the timing didn’t work out for having her on the show. But a year later Desiree found herself drinking beer and making her case before a group of slightly rough around the edges Texas millionaires. The show was new at the time (Desiree was on the second episode of the first season) so she had no idea of what to expect. There was something of a cultural gap that needed to be bridged, but Desiree eventually triumphed and now her appearance on CNBC is part of her legacy and her personal brand. HERE’S WHAT YOU’LL HEAR She had the idea and she had the skills, but Desiree still had to work hard to make her dream a reality. Listen now as she and Matt explain: * How taking better care of yourself can make you a better business person * How a frustrated single mom leveraged her skills into a successful startup * How to a “no excuses” attitude will help you get your business out there * How to use Facebook to build grassroots awareness of your business * Desiree’s adventure meeting with the West Texas Investors Club * What you can and can’t expect after making a television appearance WHERE TO FIND MATT AND DESIREE If you’re interested in hearing more about building grassroots awareness of your new business, or if you’d like to start a Future College Fund, here’s how you can reach out to Matt or Desiree: * Matt’s website – www.smarterchaos.com [http://smarterchaos.com/] * Matt’s Twitter handle – @chiefofchaos [https://twitter.com/chiefofchaos] * SmarterChaos on Twitter – @smarterchaos [https://twitter.com/smarterchaos] * SmarterChaos on Facebook facebook.com/smarterchaos [https://www.facebook.com/SmarterChaos/] * Future College Fund- https://futurecollegefund.com [https://futurecollegefund.com] The post Episode #43 – Building Grassroots Awareness for Your Startup [https://smarterchaos.com/building-grassroots-awareness-for-your-startup/] appeared first on SmarterChaos [https://smarterchaos.com].

7 Secrets of Successful Influencer Marketing Campaigns [http://smarterchaos.com/wp-content/uploads/2016/07/beth-lazar.jpg] [http://smarterchaos.com/wp-content/uploads/2016/07/beth-lazar.jpg]Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined by Beth Lazar, CEO of the Pollen-8 Influencer Network to discuss the seven secrets of successful influencer marketing campaigns. FROM ONE STUD TO ANOTHER… Matt has just returned from a trip to Kentucky where he met with a true influencer of the equine variety, American Pharoah. While visiting the stud farm where the Triple Crown winner “sows his royal oats” so to speak, Matt took the opportunity to jump in, put his arm around the $200,000,000 horse and snap a selfie. Now there’s something for your social media! Beth doesn’t have time for that kind of horsing around. She’s the CEO of the Pollen-8 Influencer Network [http://www.pollen-8.com/], as well as CTO and Chief of Strategy at SmarterChaos. Beth brings an MS in Information Systems, twenty-some years of experience in technology, sales and software development and most importantly, a passion for technology to her work. Whether she is helping her favorite charity (Colorado Animal Welfare League [http://coloradoanimalwelfare.org/]) or helping a business increase its revenue, Beth is always looking for ways to use technology to simplify and streamline processes. Matt Frary visits with the legendary Triple Crown winner American Pharoah [http://smarterchaos.com/wp-content/uploads/2016/07/american-pharoah-300.png] [http://smarterchaos.com/wp-content/uploads/2016/07/american-pharoah-300.png]Matt Frary visits with the legendary Triple Crown winner American Pharoah However, Beth is a little distracted at the moment trying to track down her kid who’s trying to track down Pokémon. As a glued-to-her-screen techie, she was thrilled to discover that her glued-to-his-screen techie son had headed out at 8 o’clock in the morning to go for walk! Ever the analyst, Matt is looking forward to doing case study of the Pokémon GO phenomenon [http://time.com/4400791/pokemon-go-iphone-android-nintendo/]. SUCCESSFUL INFLUENCER MARKETING CAMPAIGNS…NOT YOUR FATHER’S DIGITAL MARKETING There’s been a power shift in the past couple of years. Gone are the days of simply offering a coupon code and expecting an influencer to post about your product. Major influencers, like the YouTubers who have over a million subscribers, aren’t going to give away their time or endorsements for nothing. Beth will describe how influencer marketing differs from pay for performance marketing and what influencers expect if they’re to become your product placement stars. Even big companies with huge digital strategy marketing teams like Nestle, are looking at influencers and how they can drive their brands. However, even though Beth is an advocate of using influencer marketing, especially given the fact that, according to Reuters, about 47% of online users are using ad-blocking technology, she thinks advertiser should use multiple strategies to reach their customers. Influencer campaigns can be combined with affiliate marketing programs, social media to and other marketing channels. Use influencers to add credibility and to get people talking about your products. HERE’S WHAT YOU’LL HEAR Along with stories of how a YouTuber can hold a 20-minute unboxing event that will drive a $10,000 sales spikes, Matt and Beth will discuss the seven secrets (secret no longer) to successful influencer marketing campaigns. Listen now as Beth explains: * How much advertisers should budget for an influencer post or video * How much time you’ll need to invest to build successful influencer marketing campaigns * What things (like review products) you should provide your influencers * How knowing your audience will help you optimize your influencer campaign * How influencers help you build your brand * How to integrate influencer marketing campaign with your affiliate programs, social media platforms and overall digital marketing strategy * Why you need to start your influencer campaign now WHERE TO FIND MATT AND BETH If you’re interested in creating an influencer network or making sense of the chaos of online marketing, here’s how you can reach out to Matt or Beth or any the team at SmarterChaos: * Matt’s website – www.smarterchaos.com [http://smarterchaos.com/] * Matt’s Twitter handle – @chiefofchaos [https://twitter.com/chiefofchaos] * SmarterChaos on Twitter – @smarterchaos [https://twitter.com/smarterchaos] * SmarterChaos on Facebook facebook.com/smarterchaos [https://www.facebook.com/SmarterChaos/] * Beth’s website – www.pollen-8.com [http://http://www.pollen-8.com/] * Beth’s Twitter handle – @pollen8er [https://twitter.com/pollen8er] * Beth’s email – contactus@pollen-8.com The post Episode #42 – 7 Secrets of Successful Influencer Marketing Campaigns, and a Peek into the Pokémon Go Phenomenon [https://smarterchaos.com/successful-influencer-marketing-campaigns/] appeared first on SmarterChaos [https://smarterchaos.com].

041-josef-katz-sanctri [http://smarterchaos.com/wp-content/uploads/2016/08/041-josef-katz-sanctri.jpg] [http://smarterchaos.com/wp-content/uploads/2016/08/041-josef-katz-sanctri.jpg]Have you ever considered building an app? Do you have questions about how to break through the noise and get your app noticed in a crowded market? With more people using apps on their smart phones and iDevices every day, just building an app is no longer a direct line to success. App builders have to successfully market their products as well. If you are looking for tips for growing a social media app in a crowded market then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos and special guest Josef Katz, a long time online digital marketer and CEO of Sanctri [http://www.sanctri.com/]. AWKWARD MOMENTS TURNED SUCCESSFUL SOCIAL MEDIA APP The episode kicks off with Josef sharing a little about his background in online marketing. His early days in the industry began working in text-based emails with a developer. Over the years he kept riding the wave of what comes next, picking up new skills and utilizing smart marketing practices along the way. Then Josef segues into how he “went from EDU to RIP”. After some lighthearted ribbing about jokes that transition between education and death, Josef takes listeners through the process that led him to create the Sanctri app. Getting tagged in someone’s post or seeing a birthday announcement for someone on a social network like Facebook is not uncommon. When the target of the tag or announcement is someone who passed away, then it creates an awkward situation. Josef and his team used these awkward moments as inspiration to create an app that allows users to continue the conversation about someone’s life after they’ve passed away. That social media app is Sanctri [http://www.sanctri.com/]. Initially a social media app, it has carried over into other platforms such as Android and iOS. The app is more than a way to continue someone’s life story, but also a way to continue the legacy they started before their passing. Sanctri has features that allow grieving loved ones to celebrate a departed individual with donations to charity in that person’s memory. SOCIAL MEDIA AND MEMORIALIZING DEATH Next Matt and Josef talk about how to break out the message about what an app is about in an overcrowded market. People use apps on their phone about 80% of the time versus a web browser. Josef points out that the competitive market is definitely one of the greater challenges. The benefit Sanctri has over other apps is that people will come back to it as a way to remember loved ones around special holidays, birthdays, anniversaries and other special events. As Matt points out, hitting “LIKE” for a page memorializing someone’s death is awkward, and this app provides a more socially conscious alternative. While Facebook is taking steps to change that, Josef informs that there are still a lot of challenges to overcome. During the podcast, Matt and Josef also discuss these points: * How do changes at Facebook affect an app like Sanctri? * What is the best way to share a new app with friends and family? * Where are some other online places besides Facebook to market an app? * Should I just link my app directly to the Android or iOS store? ARE YOU LOOKING FOR WAYS TO MARKET A NEW APP? Do you plan to release a new app in this overcrowded market? Do you want tips on how to get your app to stand out among the competition? Then listen to Matt Frary and Josef Katz on this edition of Chaos Makes Sense as they give expert advice to help you market your social media app. After the podcast, please come back here and share your feedback. We look forward to discussing it with you. SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. Website: http://smarterchaos.com/ [http://smarterchaos.com/] Facebook: https://www.facebook.com/SmarterChaos [https://www.facebook.com/SmarterChaos] Twitter: https://twitter.com/smarterchaos [https://twitter.com/smarterchaos] The post Episode #41 – How to Grow a Social Media App in a Crowded Market [https://smarterchaos.com/how-to-grow-a-social-media-app-in-a-crowded-market/] appeared first on SmarterChaos [https://smarterchaos.com].

Matt Frary - Photo [http://smarterchaos.com/wp-content/uploads/2014/01/ChaosMakesSense_MattProfileImg2.jpg] [http://smarterchaos.com/wp-content/uploads/2014/01/ChaosMakesSense_MattProfileImg2.jpg]Have you ever considered building your own agency? Were you confused about where to start? Or do you simply want assistance with the marketing parts so you focus on what you’re good at? If you want to learn about building an online agency or learn about the services SmarterChaos offers, then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos. SMARTERCHAOS TURNS FIVE This episode of Chaos Makes Sense kicks off with Matt revealing that, as of February 3, 2015, SmarterChaos is now five years old. Matt has been doing affiliate marketing for the last 15 years, so a third of his career so far has been spent building SmarterChaos. Kimberly says five years is the golden mark because if you make it to five years you’re going to stick. Matt agrees and says that so many companies are around for a few years then they burn out, run out of funding, or grow too quickly and implode. Matt talks about how he thought of starting SmarterChaos. He was looking at Michael Porter’s value chain model and then started thinking, “Where am I going to add value in this world?” Matt says he had just finished reading an entrepreneurship book that introduced him to the concept of working on your business rather than working in your business. He put this together with the concept of building something that actually adds value to an ecosystem. With these, he started thinking about how affiliate marketing worked. SMARTERCHAOS CREATES THE EASY BUTTON FOR ADVERTISERS * What if there was a way you could easily enter into the advertising space? * What if you could have someone to guide you into the steps you need to do to become an affiliate marketer? * What if you could have a marketing guide who was very knowledgeable, had all the right relationships, knew the technologies, handle the accounting, put together all the fraud mitigation, etc.? Matt says if you come into the marketing space, you could start on your own and do all the things mentioned above. On the other hand, you can hire an expert to do it for you. SMARTERCHAOS HELPS GROW AND PROTECT YOUR BUSINESS Do you need help in starting your own affiliate marketing business? Invest 20 minutes to listen to Matt Frary on Chaos Makes Sense now. Then share your questions and comments below. We look forward to hearing from you. SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. Website:http://smarterchaos.com/ [http://smarterchaos.com/] Facebook:https://www.facebook.com/SmarterChaos [https://www.facebook.com/SmarterChaos] Twitter:https://twitter.com/smarterchaos [https://twitter.com/smarterchaos] The post Episode #40 – What I Learned Building an Affiliate Agency Over 5 Years [https://smarterchaos.com/what-i-learned-building-an-affiliate-agency-over-5-years/] appeared first on SmarterChaos [https://smarterchaos.com].

039-theresa-farmer-hitpath [http://smarterchaos.com/wp-content/uploads/2016/08/039-theresa-farmer-hitpath.jpg] [http://smarterchaos.com/wp-content/uploads/2016/08/039-theresa-farmer-hitpath.jpg]Have you ever considered using technology for performance marketing? Were you confused about which one to use? If you make the wrong choice about the technology you use, then it could cause your performance marketing campaign to have unwanted results. If you want to learn about how to choose the right technology to market your business then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos and special guest Theresa Farmer, COO for HitPath [http://www.hitpath.com/], a multi-channel tracking technology for affiliates. WHAT IS HITPATH AND HOW CAN IT HELP YOU? This episode of Chaos Makes Sense kicks off with an update about what’s going on at the SmarterChaos offices since the last podcast. The company has been doing a lot of what Matt refers to as internal soul searching in regards to their processes, scaling, streamlining, and more. Matt and Theresa go back a bit. Before HitPath [http://www.hitpath.com/], Theresa started out in email marketing in the mid-1990’s. Her history with affiliate marketing was born out of a need for her business. She had a specific technology created and, upon seeing its success in her own work, took a chance on selling it to other businesses. It was so successful that Matt introduces her as the “Founder of Affiliate Marketing”. Theresa has spent the past two decades in the affiliate marketing industry. Her company was a little ahead of its time in the marketing and e-commerce aspects. During the podcast Theresa shares what inspired her to share the technology that led to her success. THE BIGGEST CHANGE TO AFFILIATE MARKETING SINCE IT BEGAN Next Theresa sums up the number one thing that has changed the affiliate industry since it first began two decades ago. She says that affiliate marketing is finally at a point where companies are getting the concept and the conversation about it flows easier. Matt chimes in and agrees, sharing what SmarterChaos sees from the agencies that work with them. He explains that agencies now have marketing departments that can build and sustain programs that are specific to the company, as well as maintain their own relationships in regard to distribution. Where a middle-man came in handy in years past, today that step is often sidestepped altogether. The conversation then segues to the topic of HitPath. Theresa defines it as a multi-channel tracking platform. She points out that while other companies might use the same description for their platforms, HitPath is different. She goes on to outline how HitPath differs in regards to third-party staff, attributions to the right resources, and more. If your company is in need technology for performance marketing, then as Matt points out using HitPath could help you comprehend a wide range of actions that come through your website. HOW HITPATH BENEFITS AFFILIATE MARKETERS During the podcast, Theresa talks about all the things HitPath can take care of for your business. She also answers these and similar questions: * What separates HitPath from platforms that do similar functions? * How does HitPath meet the individual needs of its customers? * What’s working and making a profit for affiliate marketers? * Where should affiliate marketers put their efforts? * What should affiliate marketers track on their websites? COULD HITPATH GIVE YOUR MARKETING CAMPAIGN A BOOST? Do you have a need for technology for performance marketing? Could your affiliate marketing benefit from a multi-functional tool that handles a wide range of features? Invest 20 minutes to listen to Matt Frary on Chaos Makes Sense now. Then share your questions and comments below. We look forward to hearing from you. SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. Website: http://smarterchaos.com/ [http://smarterchaos.com/] Facebook: https://www.facebook.com/SmarterChaos [https://www.facebook.com/SmarterChaos] Twitter: https://twitter.com/smarterchaos [https://twitter.com/smarterchaos] The post Episode #39 – Choosing the Right Technology for Performance Marketing [https://smarterchaos.com/choosing-the-right-technology-for-performance-marketing/] appeared first on SmarterChaos [https://smarterchaos.com].