Creative Juice

EP404: Holiday Marketing For Artists To Kick Start Your Season

As the holiday season lights up, are you switching off on your music career? Spoiler: You shouldn't be! In this episode of Creative Juice, Jack and Circa talk holiday marketing strategies to keep your fan base engaged and your music career thriving while the rest of the industry takes a break. Learn about creative holiday offers, sales promotions, and strategies that can keep your online store active even when the music industry is snoozing through the holiday season! If you're ready to tap into the holiday season to boost your e-commerce sales, this episode is packed with offers that you can use starting right now! DISCOVER: How A Mystery Bag Can Clear Out Your Merch Overstock What Makes Gift Cards And Store Credit A Fan-Favorite How To Use Store Cash Coupons And Unlock Sales Potential What New Year's Offers To Run To Get Fans Buying How To Present Your 2026 Plans In A Way That Fans Want To Support Why Every Sale Is A Chance To Connect With Your Fans RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services]

BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)

On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships. You'll learn why the right material works, how to transform inspiration into your own content, and why audio quality matters less than energy when you're trying to make fans say, "who is this band?" It's about creating cultural moments, fueling FOMO, and turning one-time listeners into repeat buyers. This is where "Always Be Performing" extends beyond the stage into every piece of marketing you share. From building email and SMS lists to flattening the revenue rollercoaster with calendars and consistent outreach, you'll see how indie artists can move from surviving to thriving. Jack and Dave walk through practical strategies like dissecting viral hits, harnessing UGC, and even using AI to smash blank page syndrome. You'll hear why you're probably not being "salesy" enough, and how treating your marketing as another form of performance makes it feel authentic, not forced. If you're ready to stand out in a noisy world, this episode shows you how.

EP403: Evolving Thoughts On AI and The Music Industry

With a ton of discussion around the music industry about AI tools like Suno and Udio, copyright, labels, and lawsuits, there's a lot for artists to unpack and wrap their heads around... In this episode of Creative Juice, Jack and Circa discuss our evolving thoughts on the role of AI in music creation! Learn about the convergence of AI and art, the democratization of music production, and how learning about these tools might affect your journey as an artist! If you're curious about where AI technology is taking the industry, this episode is a must-listen! DISCOVER: Where AI Tools Are Becoming Essential Parts Of Artists' Workflows What The Rise Of Music AI Means For Record Labels And Indies How Tastemakers And Curators Will Become More Important Than Ever Why The Future Of Music Involves Audience And Creator Blending What You Can Do Now During AI Adoption In The Music Industry Why You Should Experiment With AI Tools In Your Creative Process RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] AI, Music Law, and What Artists Should Know with Ryan Schmidt [https://www.youtube.com/watch?v=XMlZLpX0byg] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services]

EP402: 4 Ways To Beat 99% of Artists

Want to crush it as an artist and stay on top of your game? Here's what to pay attention to today... In this episode of Creative Juice, Jack and Circa break down four key tactics to help you dominate in your music career by focusing on what most artists aren't willing to do! Learn about creating daily, viewing your fanbase as a customer base, advertising continuously, and utilizing AI tools to stay sharp and creative! Whether you're looking to elevate your music career or just want practical advice to keep you ahead, this episode is packed with strategies to help you stand out! DISCOVER: How To Create A Piece Of Content Every Single Day Without Getting Burned Out Why Thinking Of Your Fans As Customers Changes Everything What Happens When You Always Keep Advertising How Music Industry Norms Hold Back Indie Artists What You Can Achieve By Turning AI Into Your Creative Playground RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services]

EP401: What Meta's Andromeda Update Means For Musicians

Are Facebook and Instagram acting up and sending your ad results into a tailspin? It's time to get to the bottom of it... In this episode of Creative Juice, Jack and Circa break down major updates to Meta's advertising platform that every musician needs to know! Learn about the new Meta Andromeda system that's changing how ads are served on Facebook and Instagram, the effects of AI-generated content, and what these shifts mean for your music marketing strategies moving forward! If you want your Facebook and Instagram ads to reach the right audiences and drive new listeners, fans, and sales, this episode is a must-listen to stay ahead of the curve! DISCOVER: How Meta's Andromeda System Is Changing Ad Delivery Why Your Ad Targeting Strategies Need A Refresh What Creative Diversification Means For Your Campaigns Why Broad Targeting On Meta's Platform Is Optimal What Role AI Features Play In Your Ad Strategy How To Set Up Audience Segments For Better Insights RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services]