Demand Gen Studio

In this episode of Demand Gen Studio, we discuss how to effectively leverage video marketing for B2B demand generation by aligning content with the buyer's journey and maximizing content distribution. 0:00 The Rise of Video Marketing in B2B 10:07 Understanding the Conversion Funnel 19:59 Video Strategies for Funnel Stages 23:50 The Power of Video in B2B Marketing 25:11 Creating Pillar Content 30:54 Getting Started with Video Production 38:38 Key Takeaways

In this episode of Demand Gen Studio, we discussed an important topic for modern marketers: which B2B demand generation metrics truly matter. While some numbers may look impressive on paper, not all of them influence strategic decisions. This discussion focuses on distinguishing between vanity metrics and the KPIs that actually drive alignment between marketing, sales, and executive teams, ultimately guiding smarter business decisions. 00:00 [https://www.youtube.com/watch?v=YzNL23IpN1E&list=PLHhiMt-Vm_6lUBQbinfmW0811EKpdCCDn&index=1] Intro 00:41 [https://www.youtube.com/watch?v=YzNL23IpN1E&list=PLHhiMt-Vm_6lUBQbinfmW0811EKpdCCDn&index=1&t=41s] Overview of Demand Gen Metrics 01:18 [https://www.youtube.com/watch?v=YzNL23IpN1E&list=PLHhiMt-Vm_6lUBQbinfmW0811EKpdCCDn&index=1&t=78s] Decision-Worthy Metrics for B2B 06:25 [https://www.youtube.com/watch?v=YzNL23IpN1E&list=PLHhiMt-Vm_6lUBQbinfmW0811EKpdCCDn&index=1&t=385s] Vanity Metrics vs. Actionable Metrics 13:44 [https://www.youtube.com/watch?v=YzNL23IpN1E&list=PLHhiMt-Vm_6lUBQbinfmW0811EKpdCCDn&index=1&t=824s] Importance of Pipeline Metrics 31:06 [https://www.youtube.com/watch?v=YzNL23IpN1E&list=PLHhiMt-Vm_6lUBQbinfmW0811EKpdCCDn&index=1&t=1866s] Tools for Tracking Demand Gen Metrics 38:23 [https://www.youtube.com/watch?v=YzNL23IpN1E&list=PLHhiMt-Vm_6lUBQbinfmW0811EKpdCCDn&index=1&t=2303s] Conclusion

In this episode of Demand Gen Studio, we explored the complexities of lead management and the distinctions between prospecting and qualification. We covered both inbound and outbound marketing strategies, the roles of marketing and sales teams, and the significance of having a unified definition of leads. The discussion highlights the necessity for team alignment, effective success measurement, and strategies to enhance both efficiency and effectiveness in lead management processes. Hope you enjoy! 00:00 Introduction to Lead Management 04:36 Understanding Lead Qualification vs. Prospecting 12:03 The Role of Marketing and Sales Teams 18:07 Inbound vs. Outbound Efforts 25:16 Measuring Success in Lead Management 29:01 Improving Efficiency and Effectiveness 36:43 Conclusion and Key Takeaways

In this episode of Demand Gen Studio we sat down with SEO expert Tim Lowry, founder of TipTop Search and Marketing. Tim shares insights from his decade of experience working with e-commerce and B2B clients, diving into the evolving landscape of SEO and the disruptive influence of AI on search behavior. Tim introduced us to the C.L.A.R.I.T.Y Framework that he developed as a way for marketers and businesses to stay ahead of these transformative changes. Hope you enjoy! 00:00 Introduction 02:07 Today's SEO Landscape and the C.L.A.R.I.T.Y Framework 16:20 C - Crawl 20:57 L - Learn 23:16 A - Analyze 27:52 R - Respond 30:44 I - Integrate 34:58 T - Train 41:31 Y - Yield

In this episode of Demand Gen Studio we discuss the evolution of the B2B buying journey and how it has changed over the years due to increased buyer empowerment and access to information. We explore the complexities of the modern buyer's decision-making process, the importance of understanding buyer behavior, and strategies for marketers to meet the expectations of today's informed buyers. We provide practical tips and takeaways for new marketers to effectively implement the buying journey into their strategies. Hope you enjoy! 00:00 Introduction to the B2B Buying Journey 04:14 The Evolution of the B2B Buying Journey 09:12 Understanding Modern Buyer Behavior 21:48 Strategies for Meeting Modern Buyer Expectations 28:49 Future Predictions for B2B Buying 33:01 Practical Tips for New Marketers