One Million New-Car Buyers Are Gone — Why Dealers Need To Stop Marketing Like They Are Coming Back Tomorrow

Why MMR Is Not a Buying Strategy

MMR can be a useful reference point, but it is not a used car buying strategy if the vehicle cannot retail profitably after recon, fees, floorplan, days-to-sale risk, and price compression.This episode breaks down why dealers need to stop worshiping auction numbers and start buying inventory based on real market exit plans.

The Dealership Marketing Vendor Bubble

Most dealership marketing vendors sell dashboards, attribution, AI buzzwords, and assisted conversions while dealers are still asking the only question that matters: did this help sell cars?This episode breaks down why the vendor bubble is cracking in 2026 as affordability pressure, compliance, fixed ops retention, and real CRM outcomes matter more than vanity metrics.

Your Declined Service List Should Be a Sales List

Your declined service list is not just a fixed ops follow-up report — it is a hidden sales list full of customers facing real vehicle decisions.In this episode, we break down how dealerships can turn major repair declines into repair-or-replace conversations, better trade opportunities, and stronger customer retention.

The Brutal Truth About How GM’s Can Sell More Cars

Most dealerships don’t need more leads, more vendors, or more dashboards — they need a better process for turning real buyer problems into sold cars.In this episode, we break down how GMs can sell more cars by fixing lead quality, BDC follow-up, CRM discipline, service lane opportunities, affordability messaging, and dealership marketing that actually creates conversations.

The Off-Lease E V Glut Could Be the Next Great Used Car Marketing Opportunity

Off-lease EVs could become one of the biggest used car opportunities for dealerships. This episode explains how dealers can use better marketing to turn EV confusion into buyer confidence.