DFW Business Culture

In this episode, Tom and Andres Giraldo discuss: * How to market your business in the modern era. * Why business leaders often pay too much for advertising. * How to take the ego out of advertising. * Why it's important to build your brand. Key Takeaways: * Online technology has changed the way consumers learn about and, potentially, interact with your product/service. * Your culture should be strong enough to attract OR reject someone who does/doesn't fit your company. * If you're willing to help people without asking for much in return, you'll help build your brand by word of mouth. * Once you take the ego out of advertising, you can focus on what's actually helping/hurting your brand. Connect with Andres Giraldo CEO & Managing Partner, The Skyline Agency: Email:accounts@skylineagency.com [%20accounts@skylineagency.com] Website:www.theskylineagency.com [http://www.theskylineagency.com/] Phone: 972-861-0416 Connect with Tom Niesen Owner & CEO, Acuity Systems, Inc: Phone: 972-860-8695 x223 Website:www.SalesMadeEasy.com [http://www.salesmadeeasy.com/] Email:Tom@SalesMadeEasy.com [Tom@SalesMadeEasy.com]

In this episode, Tom and Matt Hoffman discuss: * How the hotel industry is changing. * What a short-term rental is. * How technology is affecting travel. * Why you should communicate with everyone on your team. Key Takeaways: * Your ideas are a commodity and should be treated that way. * Your culture should be understood by everyone at your company. * Effective communication is needed at every level of your business. * The short-term rental industry is changing faster because of technology. Connect with Matt Hoffman, CEO, Kigo: Phone: 855-977-0843 Website: https://www.kigo.net/ [https://www.kigo.net/] Connect with Tom Niesen Owner & CEO, Acuity Systems, Inc: Phone: 972-860-8695 x223 Website:www.SalesMadeEasy.com [http://www.salesmadeeasy.com/] Email:Tom@SalesMadeEasy.com [Tom@SalesMadeEasy.com]

In this episode, Tom and Mike "Batman" Cohen discuss: * The ethics of modern recruiting. * How to find employees that fit YOUR company. * How to set yourself apart from the competition. * Why a strong culture will attract better job applicants. Key Takeaways: * The internet has made it possible for potential hires AND prospects to research your business before ever meeting. * Never be afraid to support others, even your competition in some cases, as they can provide a referral network and build your brand/culture. * Don't ever "commoditize" other people, ESPECIALLY not your prospects and/or potential hires. * Just as in sales, a hands-on approach can help your search for a potential hire that actually fits your company. Connect with Mike "Batman" Cohen Founder, Wayne Technologies, Inc.: LinkedIn:www.linkedin.com/in/gothamtechtalk/ [https://www.linkedin.com/in/gothamtechtalk/] Website:www.waynetechnologiesinc.com/ [http://waynetechnologiesinc.com/] Connect with Tom Niesen Owner & CEO, Acuity Systems, Inc: Phone: 972-860-8695 x223 Website:www.SalesMadeEasy.com [http://www.salesmadeeasy.com/] Email:Tom@SalesMadeEasy.com [Tom@SalesMadeEasy.com]

In this episode, Tom discusses: * The differences between coaching and mentoring. * When/how often to coach your team. * How to be successful at coaching. * Why most people don't know how to coach. Key Takeaways: * If you're telling your team what to do, you're NOT coaching, you're supervising. * A good leader should spend about 60% of their time coaching. * If there's new products, guidelines, etc, it's okay to step back into a supervisory role. * You should always set aside time EACH week to have a coaching session. Connect with Tom Niesen Owner & CEO, Acuity Systems, Inc: Phone: 972-860-8695 x223 Website:www.SalesMadeEasy.com [http://www.salesmadeeasy.com/] Email:Tom@SalesMadeEasy.com [Tom@SalesMadeEasy.com]

In this episode, Tom and Michael Welch discuss: * The growing CBD and hemp industry. * The recent farm bill that legalized growing hemp. * How to learn from your competitors. * Why research is key to kickstarting a new business. Key Takeaways: * Your competitors are your best benchmarks for success/failure in your industry. * Research your industry, competitors, products, and services as much as you can before starting a new business. * While some businesses may not seem profitable at first, a slight pivot in your product/service can lead to success. * When hiring, always look for candidates who are qualified as well as fans of your product/service. Connect with Michael Welch President & CEO, Rocky Mountain High Brands: Website:www.Hempd.com [http://www.Hempd.com] Facebook:www.facebook.com/livehempd [http://www.facebook.com/livehempd] Twitter:@LiveHEMPd [https://twitter.com/LiveHEMPd] You can also click here [https://www.amazon.com/s?me=A2KX6CKNKJOQAL&marketplaceID=ATVPDKIKX0DER] to buy their products on Amazon. Connect with Tom Niesen Owner & CEO, Acuity Systems, Inc: Phone: 972-860-8695 x223 Website:www.SalesMadeEasy.com [http://www.salesmadeeasy.com/] Email:Tom@SalesMadeEasy.com [Tom@SalesMadeEasy.com]