AI Marketing

* Host: Mark Fidelman * Guest: Richard Savoy, Co-founder and CEO of Adiona (enterprise logistics optimization company) Main Discussion Points: 1. B2B Marketing Transformation * Deals have become more complex (increased from 11 to 17 touchpoints) * Slower technology adoption in logistics and supply chain sectors * Buyers are more cautious and selective about technology solutions 2. AI's Role in Marketing * Top of Funnel: * Hyper-targeted lead generation * Automated lead qualification * Identifying potential leads through organizational changes 3. AI Marketing Strategies * Website content optimization based on visitor's geographic location * Automated content rearrangement based on user journey * Real-time feedback loops for customer interactions 4. Future of B2B Marketing * Shift from in-person events to digital AI-enabled interactions * Relationship-based selling remains crucial * AI will enhance, not completely replace human interactions Key Advice: * Professionals should become AI experts to remain relevant * Embrace AI tools to improve marketing and sales processes * Prepare for significant changes in marketing strategies Contact: Richard Savoy's company website: adiona.tech [https://adiona.tech/] Recommended Action: * Learn and integrate AI tools into marketing strategies * Stay adaptable to technological changes * Focus on relationship-building while leveraging AI capabilities

🔑 Episode Highlights: 🤖 The Premise of the Book: * Bambenek's new book, Lies, Damn Lies, and AI, explores how AI’s promise is often overstated — especially when it’s portrayed as a magical black box that can solve any problem. * Title is inspired by the classic quote about misleading statistics — now updated for the AI era. 💊 AI in Healthcare – A False Narrative? * AI is valuable only when paired with human professionals, not when left on its own. * Example: AI can help doctors detect anomalies on X-rays, but only a human can make complex medical judgments. * The lie: That AI will replace doctors, when in reality it augments them. 🧠 AI as a Propaganda Engine: * Bambenek argues that AI amplifies misinformation at scale, and platforms aren’t prepared to filter it properly. * AI-generated content (deepfakes, fake articles, fake studies) can erode trust faster than any disinformation campaign in history. 🧑‍💻 Cybersecurity Meets AI: * AI tools are now helping hackers, not just defenders. * Script kiddies can launch sophisticated attacks without understanding the code. * A new arms race is underway: AI vs. AI in cybersecurity. 📉 The Cost of Hype: * Venture capital and corporate hype often exaggerate what AI can do, leading to wasted money, broken products, and dangerous expectations. * The idea of “general AI taking over everything” is a misleading narrative pushed for clicks and funding. 🧩 Call for Transparency: * Bambenek advocates for “explainable AI” — if an algorithm makes a decision, we should understand why. * Black-box systems being deployed in legal, medical, or hiring decisions are a major red flag. 🧠 Notable Quotes: “AI doesn’t replace expertise. It amplifies it — or it amplifies ignorance if you’re not careful.” – John Bambenek “There’s nothing more dangerous than trusting a machine you don’t understand.” – Mark Fidelman 📘 Learn More: * Book: Lies, Damn Lies, and AI by John Bambenek – Available on Amazon [https://www.amazon.com/] * Guest: John Bambenek on LinkedIn [https://www.linkedin.com/in/bambenek]

Podcast Episode Notes AI Marketing with Mark Fidelman Episode Title: Revolutionizing Sales with AI: Featuring Gaurav Bhattacharya, CEO of Jeeva.ai Episode Overview: In this engaging conversation, Mark Fidelman sits down with Gaurav Bhattacharya, CEO of Jeeva.ai, to explore how artificial intelligence is transforming sales. They discuss practical ways marketers and salespeople can leverage AI, the potential future of AI in sales, and why the human touch will remain indispensable. Key Discussion Points: * Introduction to Jeeva.ai * Agentic AI platform supporting over 10,000 sales reps and 300 enterprise customers. * Backed by notable investors including Alt Capital (Jack Altman), Sapphire Ventures, and Mark Benioff of Salesforce. * Why AI Matters for Sales * Automates repetitive tasks such as lead generation, research, personalized outreach, and CRM updates. * Enhances efficiency, allowing salespeople to focus on relationship building and strategic tasks. * AI Replacing Sales Calls? * Gaurav’s strong stance against AI fully replacing human sales interactions. * Belief in AI augmenting rather than replacing high-value sales tasks. * Future of AI and Human Work * Discussion on Universal Basic Income and the evolution of jobs in an AI-driven economy. * Predictions on autonomous driving and entrepreneurial opportunities in AI-managed fleets. * First Steps for Salespeople New to AI * Begin with chat-based tools (e.g., ChatGPT, Perplexity) for deep research and personalized outreach. * Leverage AI to build credibility and trust through superior customer knowledge. * What Top Sales Performers Do Differently * Proactively prospecting with AI tools. * Maximizing opportunities by personally generating leads beyond inbound marketing. * Jeeva.ai’s Unique Solutions for Salespeople * Advanced AI-powered lead discovery and enrichment. * Personalized multi-channel outreach campaigns automated and scaled effortlessly. * Enhanced productivity, enabling sales reps to manage larger pipelines effectively. Connect with Jeeva.ai: * Website: Jeeva.ai [https://www.jeeva.ai] * Email: g@jeeva.ai * LinkedIn: Gaurav Bhattacharya [https://www.linkedin.com/in/gauravbhattacharya/] (Look for Jeeva.ai affiliation) Host Information: * Mark Fidelman AI marketing expert, podcast host, and fractional CMO specializing in AI, blockchain, and real estate tokenization. * Website: markfidelman.com [https://markfidelman.com] * LinkedIn: Mark Fidelman [https://www.linkedin.com/in/fidelman/] * Twitter: @MarkFidelman [https://twitter.com/markfidelman] Subscribe and Listen: * Spotify, Apple Podcasts, Google Podcasts, or wherever you get your podcasts. Join us next episode as we continue to dive deep into the transformative power of AI across marketing and sales!

I Marketing Podcast – Episode Show Notes Hosted by: Mark Fidelman Episode Summary In this episode, Mark Fidelman explores Google's revolutionary AI video tool, Veo 3. Discover how Veo 3 turns simple text prompts into high-definition videos complete with realistic audio, dialogue, and sound effects—ushering in a new era of accessible, impactful video marketing. Key Highlights: * What is Veo 3? * Generative AI transforming text into realistic HD videos with audio. * Comparable to "Pixar meets TikTok." * Why Veo 3 Matters: * Rapid video production: Create ads and social videos in minutes, not weeks. * Realistic characters and dialogue: No need for expensive actors or production teams. * Practical Marketing Uses: * Creative Ideation: Quickly prototype ad concepts and iterate overnight. * Hyper-Personalization: Generate personalized videos for higher engagement and conversions. * Agile Real-time Content: Capitalize instantly on social media trends. * Content Repurposing: Transform blogs, podcasts, or articles into engaging video snippets. * Brand Storytelling: Craft compelling narratives to emotionally connect with audiences. Real-Life Case Studies: * Klarna: Rapidly producing YouTube bumper ads and product demos, significantly cutting costs and boosting viewer engagement. * Kraft Heinz: Reduced video production cycles from eight weeks to just eight hours, enabling greater creative experimentation. * Japan Airlines: Partnered with Jellyfish to create AI-generated in-flight entertainment, achieving 50% lower production costs. * Envato: Launched an AI-powered video creation tool, quickly generating tens of thousands of user-created videos. Viral Content & Influencer Marketing: * The Dor Brothers: Generated a viral Instagram Reel parodying influencer culture entirely with Veo 3, highlighting its potential for real-time cultural commentary. * Influencer & UGC-Style Content: Brands can effortlessly emulate authentic influencer videos and user-generated content to boost relatability and engagement. Limitations and Considerations: * Clip Duration: Limited to 8 seconds per clip; longer content requires editing. * Audio Generation: Occasional inconsistencies in lip-syncing and audio dropouts. * Scene Complexity: Best suited to simpler scenes; complex multi-character interactions may be challenging. * User Interface: Workflow can be unintuitive, requiring frequent saves. * Ethical Concerns: The realism of generated videos necessitates transparency to avoid misleading audiences. Best Practices: * Clearly communicate your brand values in prompts. * Continuously A/B test and optimize video content. * Prioritize transparency and ethical considerations in AI content creation. Episode Takeaway: Google’s Veo 3 represents a monumental shift in video marketing, making high-quality, scalable video content accessible to all marketers. Understand its limitations, leverage its strengths, and ensure your marketing stays ahead of the curve. Subscribe, Rate & Share: Enjoyed this episode? Don't forget to subscribe, rate, and share the AI Marketing Podcast! Stay smart, stay savvy, and stay ahead with AI! Contact Mark at mark@smartblocks.agency [mark@smartblocks.agency]

Christian Perry, CEO of Undetectable.ai, discussed the importance of humanizing AI content to avoid detection by AI detectors. He highlighted the rise of AI detectors post-ChatGPT and their impact on content distribution platforms like Facebook and YouTube. Christian recommended Lovable.ai [https://www.lovable.ai] for AI-powered website creation. Undetectable.ai helps remove AI markers from content to prevent it from being flagged as AI-generated. Christian also mentioned their new authorship replication tool to match human writing styles. The conversation emphasized the need for AI tools to evolve from humanizing to detecting non-human content, addressing issues like deep fakes and content authenticity. 🔑 Key Topics: * The Rise of AI Content Filters: Why platforms like YouTube, Google, and Instagram are cracking down on AI-generated content — and how it affects marketers. * Humanizing AI = The Competitive Edge: Christian explains why content that "feels" human gets better reach and engagement — and how Undetectable.AI helps you get there. * Introducing Authorship Replication: A new tool that mimics your personal writing voice — especially useful for professionals trying to maintain authenticity. * Why AI Tools Are Misunderstood in Academia and Workplaces: Christian and Mark debunk the stigma around using AI in writing, marketing, and education. * Lovable.dev – Build Sites with Prompts: No-code AI site builder Christian recommends for entrepreneurs and small teams. * The Future of AI Agents & Undetectable’s Roadmap: From text detection to deepfake defense — Undetectable.AI is evolving into a digital trust guardian. * Deepfake Detection with TrueScan: Their next frontier — helping users and platforms detect scams using AI-generated video and likenesses. Timestamps: 00:00 - * Podcast Introduction * 00:40 - Christian Perry's Background * 02:34 - Why Undetectable.ai Was Created * 07:22 - Overcoming AI Content Stigma * 10:00 - AI Agents and Marketing Automation * 12:47 - Future of Deep Fake Detection   💡 Notable Quotes: “Anyone banning AI tools today is doing their company or classroom a disservice. This isn't the future — it's the now.” – Christian Perry “Undetectable.AI helps you write faster, better — and actually get your content seen by real people.” – Mark Fidelman “If your content smells like a bot, social media buries it. We fix that.” – Christian Perry 🔧 Tools Mentioned: * Undetectable.AI – Humanizes AI-generated content * Lovable.dev – AI-driven no-code app/site builder * TrueScan – Deepfake and synthetic content detector (in development)   Recommended Resources: * * Chrome Extension: Undetectable.ai Humanizer * True Scan: Deep Fake Detection Platform 📌 Connect with Christian: * LinkedIn: Christian Perry – Undetectable.AI [https://www.linkedin.com/in/christian-perry/] * Website: https://www.undetectable.ai [https://www.undetectable.ai]