Ecommerce Podcast w/ Will de Bruin

180. Get This WRONG And Everything Else Fails | Ecommerce Lessons

10 min · 2 de jun de 2026
Portada del episodio 180. Get This WRONG And Everything Else Fails | Ecommerce Lessons

Descripción

⁣⁣⁣You can have great products, solid ads, and a beautiful website…⁣⁣⁣ ⁣⁣⁣ But if your brand messaging is wrong, none of it works the way it should.⁣⁣⁣ ⁣⁣⁣ In this podcast, I break down why messaging is one of the most important parts of growing an ecommerce brand and why it needs constant testing, refinement, and iteration.⁣⁣⁣ ⁣⁣⁣ You’ll learn:⁣⁣⁣ ⁣⁣⁣ ✅ Why unclear messaging kills conversions and sales⁣⁣⁣ ✅ How successful brands continuously refine their positioning⁣⁣⁣ ✅ The simple shifts that make customers instantly understand and trust your brand⁣⁣⁣ ⁣⁣⁣ Your messaging is the foundation of your marketing.⁣⁣⁣ ⁣⁣⁣ Get it right, and everything performs better. Get it wrong, and everything struggles.⁣⁣⁣ ⁣⁣⁣ 🎥 Listen now and learn how to dial in messaging that actually sells.⁣⁣⁣

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187 episodios

Portada del episodio 187. THIS Is Why You Can't Sell Online But Can Sell Offline

187. THIS Is Why You Can't Sell Online But Can Sell Offline

THIS Is Why You Can't Sell Online (But Can Sell Offline) Ever noticed how you can easily sell your product face-to-face... but struggle to get the same result online? You're not alone. The reality is that selling online is completely different to selling in person. When you're face-to-face, you can answer questions, build trust, read body language, and overcome objections instantly.  Online? Your website has to do all of that for you. In this podcast, I break down:  ✅ The key differences between online and offline selling  ✅ Why customers buy from you in person but not on your website  ✅ How to build trust and confidence online at scale  ✅ The messaging, social proof, and conversion elements that make people click "Buy Now" If your products sell well in person but not online, this video will help you uncover exactly what's missing. 🎥 Listen now and learn how to turn your website into your best salesperson.

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Portada del episodio 186. The 4 Step Strategy To Double Ecommerce Sales

186. The 4 Step Strategy To Double Ecommerce Sales

Most ecommerce brands run random promotions and hope for the best.⁣ The problem? Random actions create random results.⁣ ⁣ If you want to consistently increase sales, you need a structured campaign strategy that builds momentum, creates demand, and converts customers at every stage of the buying journey.⁣ ⁣ In this podcast, I break down the exact 4-phase campaign framework we use to help ecommerce brands generate more sales, more often.⁣ ⁣ You'll learn:⁣  ⁣✅ The 4 stages every successful campaign should follow⁣ ✅ How to build anticipation before your offer launches⁣ ✅ How to maximise sales during the campaign period⁣ ✅ The often-overlooked final phase that squeezes every last dollar from your campaign⁣ ⁣ The difference between average brands and high-growth brands isn't that they run more campaigns, it's that they run better campaigns.⁣ ⁣ 🎥 Listen now and learn the 4-step strategy that can help double your ecommerce sales.⁣

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Portada del episodio 185. Charlotte & Scott Make $46,000 Per Month With Their Side Hustle.⁣⁣

185. Charlotte & Scott Make $46,000 Per Month With Their Side Hustle.⁣⁣

⁣⁣ Before joining the Ecom Blueprint program, Charlotte & Scott were overwhelmed with where to start with Meta and Google ads, as well as other levers to grow the business. ⁣⁣ ⁣⁣ Although they had a keen interest in the wholesale side of their business, they knew that the margins were in Direct To Customer online. ⁣⁣ ⁣⁣ And with this knowledge, they knew they needed to make it work. And more specifically, they needed the guidance from someone that has done what they want to do. ⁣⁣ ⁣⁣ Fast forward 18 months, and Charlotte & Scott are consistently hitting sub $50,000 months. ⁣⁣ ⁣⁣ This is a terrific discussion about each stage of their business, prioritising the important things to make progress, whilst juggling full time work and a young family. ⁣⁣ ⁣⁣ 🎥 Enjoy!⁣⁣ ⁣⁣

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Portada del episodio 184. Why Your Ads Look ‘Busy’ But Your Ecommerce Store Still Isn’t Making Money.⁣⁣ ⁣⁣

184. Why Your Ads Look ‘Busy’ But Your Ecommerce Store Still Isn’t Making Money.⁣⁣ ⁣⁣

Your ads are getting clicks.⁣⁣ Traffic is coming to your website.⁣⁣ People are visiting your store every day.⁣⁣ ⁣⁣ So why aren't you making more sales?⁣⁣ ⁣⁣ The truth is, most ecommerce brands assume they have a traffic problem when they actually have a conversion problem or vice versa. And if you don't know which one it is, you'll keep wasting time and money fixing the wrong thing.⁣⁣ ⁣⁣ In this podcast, I break down:⁣⁣ ⁣⁣ ✅ How to determine whether your biggest issue is traffic or conversions⁣⁣ ✅ The key metrics that reveal what's really happening in your business⁣⁣ ✅ Why "busy" doesn't always mean profitable⁣⁣ ✅ The exact areas to focus on to turn visitors into customers and customers into revenue⁣⁣ ⁣⁣ If your ads seem to be working but your bank account says otherwise, this podcast is for you.⁣⁣ ⁣⁣ 🎥 Listen now and discover the real reason your ecommerce store isn't making the money it should be.⁣⁣

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Portada del episodio 183. Julka Makes $13,000 Per Month Selling Dog Collars

183. Julka Makes $13,000 Per Month Selling Dog Collars

Julka has been in business for over 5 years, and whilst she made some initial progress in the ‘Covid’ years, she couldn’t find a way to make the progress she was after. ⁣⁣ ⁣⁣ It came to the stage of either shutting down the business, or getting the support of someone that has done what she wanted to do in ecommerce. ⁣⁣ ⁣⁣ And that’s when we met. ⁣⁣ ⁣⁣ The biggest thing Julka speaks about is having Clarity. ⁣⁣ ⁣⁣ Having a clear plan for what to focus on. Knowing exactly what to do in what order, and then having the support to not have to do it all on her own. ⁣⁣ ⁣⁣ And within a few months, she was hitting $13,000 months, and continuing to see month on month growth. ⁣⁣ ⁣⁣ This is a fantastic discussion about the real decisions we face as business owners, and what it takes to succeed if you want it badly enough. ⁣⁣ ⁣⁣ 🎥 Enjoy!⁣⁣

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