Edmonton News Today | 2 Min News | The Daily News Now!
Alberta’s government splashed out over $300K on a custom referendum website—albertareferendum2026.ca—to educate voters ahead of October 19’s big vote. The site, launched in April after nine questions were unveiled, added the tenth—on potential separation from Canada—in May. It features explainer videos, FAQs, and media links, all promoting Premier Smith’s vision of “sovereign Alberta within a united Canada.” Behind the scenes, 120+ redacted documents reveal internal emails between government staff and agency Creative Currency, chosen via a competitive process that prioritized value over price. Total costs hit $309K plus $1,200 for 14-language translations. Officials claim 40K+ visits and 10K+ video views, with the goal of boosting turnout. While Smith and her cabinet support staying in Canada, the campaign pushes voters to say yes on the other nine questions—mostly immigration-related. Listen in comfort: Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/ee0899f2511477a4
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