Food Biz Wiz

Just found the Food Biz Wiz podcast? Welcome, wiz! My name is Alli and I’m a former wholesale buyer turned wholesale consultant and the creator of Retail Ready® [https://www.alliball.com/retailready]. We help CPG (consumer packaged goods) brands with how to land on more shelves and have high sales once you’re there. You can expect to hear tons of honest, industry insider information, tough love, and advice for building a business that works for you! Check out our Listener Guide HERE [https://www.alliball.com/listenerguide] to find the most relevant content for your business RIGHT NOW and be sure to connect with us over on Instagram [https://instagram.com/foodbizwiz]. I can’t wait for you to get into our content, so click play on a full episode below!

Welcome to the 250th episode of the Food Biz Wiz podcast, wizes! We are thrilled to have published 250 episodes of valuable, hard-to-access information from the packaged food and beverage industry.   As it’s our last episode, this episode is a bit different. It’s a short welcome episode for those just discovering the Food Biz Wiz Podcast Library for the first time. You’ll hear me share more about...   * How you can navigate our hundreds of podcast episodes with our BRAND NEW listener guide [https://alliball.com/listenerguide] * Ways to make the best use out of our content * And how you can help us celebrate this milestone: leaving ratings and sharing our social media posts!   Did you miss our announcement on why we made this decision? Check out episode 249 just below this one. Click here to grab our listener guide [https://alliball.com/listenerguide] so that you can access the most useful episodes NOW and find our full show notes here! [https://www.alliball.com/podcast/250]

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! [https://www.alliball.com/listenerguide] Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE [https://www.alliball.com/listenerguide]. Wizes, we have some BIG news that we’ve been sitting on: episode 250 will be the last new episode of the Food Biz Wiz Podcast. We were a little bit nervous about how you would receive this news, but we want to tell you the 3 reasons why we’re stopping here, AND how our decision-making process can help you with your next big business decision. So here’s what we’ll cover in today’s episode: * Why and how we’re celebrating this HUGE milestone of 250 episodes of the Food Biz Wiz Podcast (and how you can join us!) * The 3 reasons why we’re not publishing new podcast episodes after next week, despite the huge successes of the podcast * What this big change means for you as our listeners, and how we can continue growing together! We appreciate your listenership deeply and hope that you’ll join us as we explain the process behind why we’re taking this next step. You can find our full show notes at this link! [https://www.alliball.com/podcast/249]

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! [https://www.alliball.com/listenerguide] Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE [https://www.alliball.com/listenerguide]. Retail Ready is OPEN FOR ENROLLMENT!  [https://www.alliball.com/masterclass-offer] Wizes – yes, we’re talking to you! – if you listen to this podcast and it’s exactly the information you need…then imagine what it’d be like to get expert CPG biz advice, tailored to YOUR situation, directly from me, Charlie, and our team inside of Retail Ready [https://www.alliball.com/masterclass-offer]. Imagine what it’s like to be in a supportive community of other founders – and not alone – when a biz challenge or question comes up. Today’s episode is for those of you who have been on the fence about Retail Ready® [https://www.alliball.com/masterclass-offer]. In this episode, we welcome 10 women who are past and current Retail Ready® students, to hear how their business has grown since joining our program. Then, I walk you through the behind-the-scenes of Retail Ready®, telling you ALLLL about what you get when you join our program. We don’t want you to miss out, so JOIN US TODAY here! [https://www.alliball.com/masterclass-offer]

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! [https://www.alliball.com/listenerguide] Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE [https://www.alliball.com/listenerguide]. Even though Alli hosts guests on the Food Biz Wiz podcast frequently, she is rarely the one being interviewed. This episode, we turn the tables on Alli and ask her to share the story behind how she got her buyer perspective. You’ll hear about… * The challenges Alli navigated going from a consumer to a buyer in the thick of retail * What the difference is between markup and margin and how easy they are to mix up! * And why you need to save some bandwidth for after you get on the shelf! As always, we want to connect further with you: which tidbit from this episode impacted you the most? Let us know via our Instagram or LinkedIn DMs, which are both linked in our full show notes here! [https://www.alliball.com/podcast/247] This episode is sponsored by our mini Reorder Checklist! This checklist can help you be more likely to sell off those shelves and receive reorders. You can find our simplified version at the link here [https://www.alliball.com/reorder-checklist] OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!