Garlic Marketing Show

Are you being held hostage by your technology? You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped. Melodie Moore, Founder of Business Tech Ninjas, talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth. WHAT YOU’LL LEARN:  * The 3 most important hires every growing business needs: Technologist, Technician, Operator * How to spot and fix “spaghetti mess” tech systems * The mindset shift leaders need to stop losing time, money, and clients * Real-life stories of businesses rescued from tech disasters (including an 8-month renewal payment nightmare) CONNECT WITH MELODIE MOORE: * Website -  https://businesstechninjas.com [https://businesstechninjas.com] * LinkedIn - https://www.linkedin.com/in/melodiemoore/ [https://www.linkedin.com/in/melodiemoore/] RESOURCES: * Connect with Ian [https://www.linkedin.com/in/iangarlic/] * Download a Tackle Box! [http://videocasestory.com/tacklebox] * Supercharge your marketing and grow your business with video case stories today! [https://www.videocasestory.com] * Book a Discovery Call Today with Our Experts [https://calendly.com/daniparnell/discovery-call?month=2022-02] * Subscribe to the YouTube Channel [http://crewstube.com] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Curious about the hidden dangers of relying too heavily on AI in your law firm? Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit. Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it. This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you. WHAT YOU’LL LEARN: * Why AI lead gen ads are destroying client trust * The one non-digital ad that brought in massive ROI * How lawyers are misusing ChatGPT (and getting sanctioned for it) * Why your best clients are "lurkers" who consume 10+ hours of content * What Brian did to get 25 new clients from 15 lunches and mailers FOLLOW BRIAN & GREAT LEGAL MARKETING: * Website - https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2tMM24wcVFPckUzWmdibThSa2k5MWNmV1ZsZ3xBQ3Jtc0tsUWc4RDVfbzhsWklvdkZvSVVvYnNTdEx4TmhLVVJfTWxwRXZKY0VLNGRnNXVFVUxBQTlTX2oyTV9IWnIwTENpalVJNVlfM1piWno3Wi00aHZyLWYzb01rTkJia3drXzZUZVZEYjdweHFmMnpaU2d0MA&q=https%3A%2F%2Fprofasee.com%2F&v=YhPQEEPm-8whttps://www.greatlegalmarketing.com/ [https://www.greatlegalmarketing.com/] * LinkedIn - https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3h4YXpqazRkMFpqUkZzSzJrYnVySHhjQWhRQXxBQ3Jtc0trVXJCTGNSN1dTNWkxTzd4UllESHlHUnNOcVdXRXNlZlhhU2tFcEZSakxoazEyVFNGUWd1bTl5cnFZMlFMemtRSW1zLTd0M0szcmo3c20yN29DcVdpcExHbWNwNzJ1TkJPaHJQcng4T00xeUNmTGpkcw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fitschadrubin%2F&v=YhPQEEPm-8whttps://www.linkedin.com/in/fairfaxpersonalinjury/ [https://www.linkedin.com/in/fairfaxpersonalinjury/] * Get GLM Journal here - https://www.greatlegalmarketing.com/glm-journal-special-offer [https://www.greatlegalmarketing.com/glm-journal-special-offer] RESOURCES: * Connect with Ian [https://www.linkedin.com/in/iangarlic/] * Download a Tackle Box! [http://videocasestory.com/tacklebox] * Supercharge your marketing and grow your business with video case stories today! [https://www.videocasestory.com] * Book a Discovery Call Today with Our Experts [https://calendly.com/daniparnell/discovery-call?month=2022-02] * Subscribe to the YouTube Channel [http://crewstube.com] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Are you struggling to price your Amazon products right, or tired of following strategies that don’t work? In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table. Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on. WHAT YOU’LL LEARN: * The truth about Amazon pricing — and the biggest mistake sellers make * Why “just raise your price” is dangerous advice * How Profasee’s AI repricer works (explained simply) * How Chad uses AI in his closet, garage, and daily workflow * Building custom GPTs to stay lean and efficient * Facebook ads vs. LinkedIn content: what works now * Gaming the algorithm & LinkedIn’s AI content problem CONNECT WITH CHAD RUBIN: * Website - https://profasee.com/ [https://profasee.com/] * LinkedIn - https://www.linkedin.com/in/itschadrubin/ [https://www.linkedin.com/in/itschadrubin/] * Email Address (Firm) - chat@profasee.com RESOURCES: * Connect with Ian [https://www.linkedin.com/in/iangarlic/] * Download a Tackle Box! [http://videocasestory.com/tacklebox] * Supercharge your marketing and grow your business with video case stories today! [https://www.videocasestory.com/] * Book a Discovery Call Today with Our Experts [https://calendly.com/daniparnell/discovery-call?month=2022-02] * Subscribe to the YouTube Channel [http://crewstube.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Most new products fail. But Jon LaClare has spent decades changing that. In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently. We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch. WHAT YOU’LL LEARN: * Why 95% of New Product Launches Fail—and How to Avoid It * The Secret to 10x Success Rates for New Product Launches * The #1 Thing You Must Do for a Successful Product Launch * What Kraft’s Early Failures Taught About Launching Products * The One-Day Strategy Behind BlueBlockers and OxiClean’s Success * The Perfect Launch System and the 3 Ps of a Profitable Rollout * The Real Problem Most Marketers Miss in Product Launch Campaigns * The Truth About ‘But Wait There’s More’ and Billy Mays * How to Use AI and Video the Right Way in Product Marketing * The Role of Authenticity and the Media Buying Tools Jon Uses CONNECT WITH JON LACLARE: * Website - https://www.harvestgrowth.com/ [https://www.harvestgrowth.com/] * Linkedin - https://www.linkedin.com/in/jon-laclare/ [https://www.linkedin.com/in/jon-laclare/] * Instagram - https://www.instagram.com/p/DI4LwoaMiNT/ [https://www.instagram.com/p/DI4LwoaMiNT/] * YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketing [https://www.youtube.com/@HarvestGrowthVIDEOmarketing] * X - https://x.com/jonlaclare [https://x.com/jonlaclare] * Book - https://www.harvestgrowth.com/perfectlaunchsystembook [https://www.harvestgrowth.com/perfectlaunchsystembook] RESOURCES: * Connect with Ian [https://www.linkedin.com/in/iangarlic/] * Download a Tackle Box! [http://videocasestory.com/tacklebox] * Supercharge your marketing and grow your business with video case stories today! [https://www.videocasestory.com] * Book a Discovery Call Today with Our Experts [https://calendly.com/daniparnell/discovery-call?month=2022-02] * Subscribe to the YouTube Channel [http://crewstube.com] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can. In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments. They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story. If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people. WHAT YOU’LL LEARN: * Why public speaking is more valuable than ever in the age of AI * Big stage vs small stage: where your speaking skills really matter * The difference between average and unforgettable presenters * How storytelling creates connection and builds authority * Why most storytelling frameworks don’t actually work * What triggers audience emotion (dopamine science of stories) * The biggest mistake even good storytellers make on stage * How to collect and test your best stories * Nikki Glaser, award shows, and testing your material 90+ times * How to use context to make thank-you speeches powerful * Making numbers come alive with a story * One of the worst award show moments—and how it was fixed * Mike’s VIP days and working with top speakers and execs CONNECT WITH MIKE GANINO  * Website - https://mikeganino.com/ [https://mikeganino.com/] * LinkedIn - https://www.linkedin.com/in/mikeganino/ [https://www.linkedin.com/in/mikeganino/] *  Grab Mike’s book Make a Scene:https://mikeganino.com/make-a-scene-behind-the-book-with-erin-king/ [https://mikeganino.com/make-a-scene-behind-the-book-with-erin-king/] * Instagram - https://www.instagram.com/mikeganino/?hl=en [https://www.instagram.com/mikeganino/?hl=en] RESOURCES: * Connect with Ian [https://www.linkedin.com/in/iangarlic/] * Download a Tackle Box! [http://videocasestory.com/tacklebox] * Supercharge your marketing and grow your business with video case stories today! [https://www.videocasestory.com] * Book a Discovery Call Today with Our Experts [https://calendly.com/daniparnell/discovery-call?month=2022-02] * Subscribe to the YouTube Channel [http://crewstube.com] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.