Good Girls Get Rich by Karen Yankovich

Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich. Have you ever walked into a meeting, networking event, or even a Zoom room and felt… invisible? You’re not alone — and it’s not your fault. What I call the Invisible Woman Effect happens to so many women over 40, 50, and beyond. Despite being more qualified, capable, and experienced than ever, society often sidelines us in favor of younger voices. In this episode of Good Girls Get Rich, I’m sharing how to flip invisibility into your biggest career advantage with simple LinkedIn visibility tips, credibility-building strategies, and personal branding for women over 40 that position you as a thought leader in your field.   We want to hear your thoughts on this episode! Leave us a message on Speakpipe [https://www.speakpipe.com/GoodGirlsGetRich] or email us at info@karenyankovich.com [info@karenyankovich.com].   About The Episode and Highlights: Welcome to what I call The Invisible Woman Effect — that quiet, creeping phenomenon that often shows up in our 40s, 50s, and beyond. You’re at the most qualified, capable, and confident stage of your life… and yet, society’s obsession with youth starts to push you to the sidelines. But here’s the truth: invisibility is not the end. It’s a door. And in this episode, I’m handing you the keys.   Why Being Underestimated is Your Strategic Advantage I’ve been in rooms where no one asked what I did. I’ve felt like I was blending into the wallpaper. But I’ve also learned something powerful: being underestimated can work in your favor. When people don’t see you coming, you have the space — and the freedom — to reintroduce yourself on your terms. Instead of pushing harder to be seen from a place of desperation, you can take that breathing room to refine your brand and step into the spotlight strategically.   3 Steps to Flip the Script and Own the Room In this episode, I share how to turn invisibility into undeniable presence with a few intentional shifts: 1. Reclaim Your Narrative Your LinkedIn profile isn’t your resume — it’s your stage. Speak to the future you and the transformation you deliver, not just your past titles. Update your headline and About section to reflect who you’re becoming. 2. Create Daily Visibility Rituals Visibility isn’t a one-time event. I call it “watering your money tree” — small, consistent actions like commenting on posts, engaging in conversations, and connecting with people you admire. 3. Practice the ICU Principle I See You. Visibility is reciprocal. When you intentionally see and celebrate other women, they see you too. This isn’t about pushing — it’s about genuine connection and collaboration.   Action Steps You Can Take Today Before you click away, here’s your quick start checklist: * Update your LinkedIn profile image and banner to reflect today’s you. * Refresh your headline with the “Who you are, who you help, how you help them” formula. * Add credibility builders in your Featured section (media mentions, interviews, lead magnets). * Commit to 10 minutes of intentional commenting every day. * Schedule one micro PR moment this month — a podcast guest spot, local media feature, or speaking opportunity.   A Visualization to Step Into Your Power Midway through the episode, I guide you through a short visualization to help you embody that undeniable presence before stepping into any room — virtual or in-person. It’s a moment to root into your experience, own your authority, and carry the energy that makes heads turn (for all the right reasons).   Magical Quotes From The Episode: “Being underestimated isn’t a setback — it’s your strategic advantage.” “Your LinkedIn profile isn’t your resume. It’s your stage.” “Visibility is reciprocal — when you see others, they see you.” “You are not invisible. You are undeniable. Your experience is your authority"   Resources Mentioned In the Episode: * If you’d like my personal eyes on your visibility strategy, book a complimentary call [https://karenyankovich.com/call] — let’s get you seen, heard, and paid what you’re worth.   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! [https://ctt.ec/wd0c9] If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. [https://itunes.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?mt=2] Maybe you’ll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: * Click here to subscribe via Apple Podcasts [https://itunes.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?mt=2] * Click here to subscribe via PlayerFM [https://player.fm/series/good-girls-get-rich-podcast] * Good Girls Get Rich is also on Spotify [https://open.spotify.com/show/0tfnQE72oBxv0puLnh7VWI?si=CPgbqG3nQ5mOLW_nB7LeFg] * Take a listen on Podcast Addict [https://play.google.com/store/apps/details?id=com.bambuna.podcastaddict&hl=en]

Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich. Today’s episode is a heart-to-heart conversation about the invisible barrier holding too many smart, successful women back from building real wealth: your own mindset. If you’ve ever hesitated to quote a high-ticket price… If you’ve found yourself discounting your services without being asked… Or if you’ve heard that little voice whisper, “Who would pay me that much?”… Then this episode is for you. We want to hear your thoughts on this episode! Leave us a message on Speakpipe [https://www.speakpipe.com/GoodGirlsGetRich] or email us at info@karenyankovich.com [info@karenyankovich.com].   About The Episode and Highlights: We’re diving into **why women chronically undercharge—by 28% less than men on average!—**and how to break out of that scarcity cycle. But I’m not just giving you pep talks. Today, you’ll get practical strategies, energy rituals, and mindset shifts to start confidently charging what your work is worth. This is your reminder that charging more isn’t about greed. It’s about giving yourself the resources to overdeliver and create world-changing impact. Think of this episode as a blend of business strategy and energy work… a little tough love, a lot of empowerment, and some real talk about branding, value, and the kind of wealth-building that lets you serve from a place of abundance. Ready to treat yourself like the luxury brand you are? Let’s dive in. What You’ll Learn in This Episode: * Why women entrepreneurs undercharge by 28%—and how to stop leaving money (and impact) on the table. * The psychology of premium pricing and why transformation sells better than hours. * How your LinkedIn profile, media mentions, and even your headshots help justify higher price points (branding signals matter!). * My favorite morning energy ritual to boost confidence before pricing conversations. * Why a $10K client is easier than ten $1K clients (yes, really). * The simplest way to create high-ticket offers that feel natural, not forced. * How to turn your past experience into premium-priced packages—even if you’ve been working in corporate or volunteering. * The mindset shift from “I’m not enough” to “I’m growing my value”—and why you should double your prices today. Premium Pricing Doesn’t Mean Overcharging. It Means Owning Your Value. I’m not asking you to slap a $10,000 price tag on your $20 offer. I’m asking you to create a premium offer that truly reflects the transformation you deliver, and to build a business model that supports both your clients’ success and your personal wealth. When your cup overflows, you serve better. So… what would your next level look like if you owned that?   Magical Quotes From The Episode: “Wealthy women change the world. Let’s help your energy match your impact.” “Your energy precedes your words. People decide your value before you say a single thing.” “If you’re not a little uncomfortable with your pricing, you’re probably not charging enough.” “Premium pricing isn’t about charging more—it’s about giving yourself the resources to overdeliver and serve from a place of abundance.”   Resources Mentioned In the Episode: * Grab your FREE Premium Pricing Workbook here [https://karenyankovich.com/320download]. * Connect with me on LinkedIn and DM me “High Ticket Energy” for extra support: Karen’s LinkedIn [https://www.linkedin.com/in/karenyankovich/] * Recommended reading: Mindset by Carol Dweck [https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322]     Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! [https://ctt.ec/wd0c9] If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. [https://itunes.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?mt=2] Maybe you’ll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: * Click here to subscribe via Apple Podcasts [https://itunes.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?mt=2] * Click here to subscribe via PlayerFM [https://player.fm/series/good-girls-get-rich-podcast] * Good Girls Get Rich is also on Spotify [https://open.spotify.com/show/0tfnQE72oBxv0puLnh7VWI?si=CPgbqG3nQ5mOLW_nB7LeFg] * Take a listen on Podcast Addict [https://play.google.com/store/apps/details?id=com.bambuna.podcastaddict&hl=en]

Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich. In this episode of Good Girls Get Rich, I’m pulling back the curtain on the five foundational visibility assets you need in your digital toolbox to land bigger, juicier corporate contracts. We’re not talking fluff here—I’m giving you the same strategies I teach inside my She’s LinkedUp programs that help smart, successful women position themselves for $25K, $50K, even $100K contracts. And here’s the kicker: You probably already HAVE some of these assets… but you’re underutilizing them. We want to hear your thoughts on this episode! Leave us a message on Speakpipe [https://www.speakpipe.com/GoodGirlsGetRich] or email us at info@karenyankovich.com [info@karenyankovich.com].   About The Episode and Highlights: From optimizing your LinkedIn profile (yes, your profile is your FIRST proposal) to leveraging media mentions that borrow credibility when you’re building your consulting brand, this episode walks you through the exact assets corporate buyers are looking for before they write those bigger checks. We’re talking mindset shifts too—because if you’re still settling for $5K contracts, it’s time to shift into “I’m worth $25K” energy. What You’ll Learn in This Episode: * Why your LinkedIn profile isn’t your resume—and how to reframe it as your biggest sales tool. * The power of PR and media mentions (hint: it’s not just for celebrities). * Why case studies and testimonials matter more than perfection. * How your LinkedIn company page acts as your digital storefront—even if you're a solo entrepreneur. * Why consistent thought leadership content builds your trust factor and attracts higher-paying opportunities. This episode is your visibility wake-up call. Remember: People don’t invest $50K in hidden geniuses. They invest in visible, credible leaders. Let’s get you visible.   Magical Quotes From The Episode: “Your LinkedIn profile isn’t your resume—it’s your first proposal.” “People don’t invest $50K in hidden geniuses. They invest in visible, credible leaders.” “Visibility isn’t vanity—it’s leverage.” “Thought leadership isn’t self-promotion. It’s a service that builds trust before you ever get on a call.”   Resources Mentioned In the Episode: * Book a FREE Clarity Call [https://karenyankovich.com/call] with me * Follow our LinkedIn Company Page [https://www.linkedin.com/company/dimare-group-llc] for weekly visibility tips! * Dive into past podcast episodes [https://karenyankovich.com/podcast/] for more LinkedIn & PR strategies.   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! [https://ctt.ec/wd0c9] If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. [https://itunes.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?mt=2] Maybe you’ll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: * Click here to subscribe via Apple Podcasts [https://itunes.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?mt=2] * Click here to subscribe via PlayerFM [https://player.fm/series/good-girls-get-rich-podcast] * Good Girls Get Rich is also on Spotify [https://open.spotify.com/show/0tfnQE72oBxv0puLnh7VWI?si=CPgbqG3nQ5mOLW_nB7LeFg] * Take a listen on Podcast Addict [https://play.google.com/store/apps/details?id=com.bambuna.podcastaddict&hl=en]

Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich. If you’re still treating LinkedIn like it’s a boring conference room from 2012… we need to talk. Like, now. In this week’s episode of Good Girls Get Rich, I’m bringing my full Jersey energy to the mic and giving you the real talk on why LinkedIn is not optional anymore — especially for smart, accomplished women ready to step into their next-level income, impact, and influence. We want to hear your thoughts on this episode! Leave us a message on Speakpipe [https://www.speakpipe.com/GoodGirlsGetRich] or email us at info@karenyankovich.com [info@karenyankovich.com].   About The Episode and Highlights: Whether you’re a consultant, speaker, executive coach, or boardroom-bound powerhouse, your LinkedIn profile is either working for you 24/7… or whispering, “She’s not ready.” I’m walking you through 10 unapologetic reasons to stop ghosting LinkedIn and start treating it like the high-ticket magnet it truly is. Spoiler alert: LinkedIn drives 80% of all B2B leads on social media — and if you’re not part of that statistic, we’re gonna fix that today. You’ll learn: * Why your LinkedIn profile is your first digital impression (and how to stop leaving money on the table). * How to turn your existing network into a referral goldmine without cold pitching. * Why thought leadership and PR visibility live (and thrive) on LinkedIn. * What makes LinkedIn the only social platform where people are actually thinking about business when they log in. * How to position your brilliance for speaker gigs, board seats, and big-ticket opportunities — without dancing or trends. This is your wake-up episode, friend. No shame, just love. The kind that comes with a little nudge to finally claim your visibility like the powerhouse you are.   Magical Quotes From The Episode: “LinkedIn isn’t just your digital first impression — it’s your online publicist, your brand strategist, and your lead machine. Use it like one.” “Visibility isn’t about popularity. It’s about positioning. One conversation, one post, one person — that’s all it takes to land your next $25K client.” “Stop treating LinkedIn like a résumé. Start treating it like the spotlight for the woman you’re becoming, not the one you used to be.” “Your next client, your next board seat, your next speaking gig — they’re all a connection away. But only if you show up like you’re ready.”   Resources Mentioned In the Episode: * Connect with me on LinkedIn: Karen Yankovich [https://www.linkedin.com/in/karenyankovich/] — and peek at how I do this for myself. * Follow me on Instagram: @karenyankovich [https://www.instagram.com/karenyankovich/] * Grab my free Ultimate LinkedIn for PR Checklist at LinkedInforPR.com [https://linkedinforpr.com]   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! [https://ctt.ec/wd0c9] If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. [https://itunes.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?mt=2] Maybe you’ll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: * Click here to subscribe via Apple Podcasts [https://itunes.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?mt=2] * Click here to subscribe via PlayerFM [https://player.fm/series/good-girls-get-rich-podcast] * Good Girls Get Rich is also on Spotify [https://open.spotify.com/show/0tfnQE72oBxv0puLnh7VWI?si=CPgbqG3nQ5mOLW_nB7LeFg] * Take a listen on Podcast Addict [https://play.google.com/store/apps/details?id=com.bambuna.podcastaddict&hl=en]

Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich. Are you staring down a career shakeup—or craving one? Whether you’ve been laid off, nudged out, or you’re just done with the corporate grind, this episode is your permission slip to build a business that actually loves your life as much as you do. We want to hear your thoughts on this episode! Leave us a message on Speakpipe [https://www.speakpipe.com/GoodGirlsGetRich] or email us at info@karenyankovich.com [info@karenyankovich.com].   About The Episode and Highlights: In this heart-to-heart episode of the Good Girls Get Rich podcast, Karen Yankovich gets real about the forced pauses life throws at us (hello, post-COVID pivots), and how those moments can become launchpads for something bigger—legacy-building, wealth-generating, freedom-infused next chapters. You’ll hear: * Why 56% of women over 50 are rethinking their careers right now (AARP & Business Insider say so) * How to build a consulting business or coaching offer aligned with your zone of genius * The 3 critical pillars of a freedom-based business model: * A signature high-ticket offer * Relationship-first marketing (especially on LinkedIn) * A mindset shift from hustle to high-value visibility * The #1 exercise Karen gives her clients before they do any marketing (hint: it’s about your calendar and your soul) * The truth about why women consultants earn 20% less than men—and how to change that starting now You’ll also hear inspiring mini-stories of Karen’s clients who’ve landed $25K contracts, board seats, or promotions they didn’t even ask for—just by showing up differently. This episode is for you if: * You’re a woman over 50 navigating a transition * You’re dreaming of more income and more impact * You’re done playing small and ready to claim your YES (and your Fridays off) * You need a kickstart to design your own freedom plan with LinkedIn, PR, and powerful offers Listen in and then book a complimentary strategy call. Let’s get that next era of yours funded, fulfilling, and full of freedom.   Magical Quotes From The Episode: “Somebody’s getting those big, juicy $25K, $50K, and $100K contracts… it might as well be you.” “Your next era isn’t just about income—it’s about freedom, legacy, and your favorite moments. Let’s build around that.” “Before you build a business, map out your non-negotiables. You deserve a business that fits your life—not the other way around.” “You don’t need 10 income streams. You need one signature offer that solves a real problem and pays you well to do what you do best.”   Resources Mentioned In the Episode: * Connect with me on LinkedIn: Karen Yankovich [https://www.linkedin.com/in/karenyankovich/] — and peek at how I do this for myself. * Follow me on Instagram: @karenyankovich [https://www.instagram.com/karenyankovich/] * Book a complimentary strategy call [https://karenyankovich.com/call]. Let’s get that next era of yours funded, fulfilling, and full of freedom.   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! [https://ctt.ec/wd0c9] If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. [https://itunes.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?mt=2] Maybe you’ll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: * Click here to subscribe via Apple Podcasts [https://itunes.apple.com/us/podcast/good-girls-get-rich-podcast/id1308227233?mt=2] * Click here to subscribe via PlayerFM [https://player.fm/series/good-girls-get-rich-podcast] * Good Girls Get Rich is also on Spotify [https://open.spotify.com/show/0tfnQE72oBxv0puLnh7VWI?si=CPgbqG3nQ5mOLW_nB7LeFg] * Take a listen on Podcast Addict [https://play.google.com/store/apps/details?id=com.bambuna.podcastaddict&hl=en]