Good Marketing, Good Business

Good Marketing, Good Business

Podcast de Shannon Stone

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

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84 episodios
episode 083: Established Businesses, These Strategies Are For You artwork
083: Established Businesses, These Strategies Are For You

Been in business a while? It’s time to reap the (marketing) rewards! And to do this you must know what you can leverage thanks to the business you’ve created which has lasted through the decades. By listening [and taking notes], you’ll learn: * Seven different strategies that are unique to established businesses * How embracing the authentic elements of your business can put you in front * Even if your business is simply heads-down and doing great work, how to apply a humble brag  Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

13 abr 2025 - 21 min
episode 082: Competitors, What Competitors? artwork
082: Competitors, What Competitors?

Standing out shouldn’t mean keeping wide eyes on your ‘competitors’ - in fact, it should be far from that. In order to stand out you should look much closer to home because the ways your clients and customers will choose to work with you for a lifetime are right under your nose. By listening [and taking notes], you’ll learn: * How to see your competitors as legitimate allies * The competitive edge you create when you focus on your customers, not competitors * How the inside of your business will demonstrate what keeps your clients around for longer Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

23 feb 2025 - 18 min
episode 081: Grow Your Business From The Inside Out artwork
081: Grow Your Business From The Inside Out

What if your business achieved the same revenue levels but with far less stress, time and volatility? And once you achieved that, then you focused on scaling it? This is growing your business from the inside out, consider it the anti-scale which still scales your business. By listening [and taking notes], you’ll learn: * How streamlining client delivery created 150% of new working time * How to scale your business but do so the right way * How to increase profits without more clients Let’s not scale problems and leaky buckets, let’s fix them first and then go bananas with taking on more quality clients in your now smooth-operator business. Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

09 feb 2025 - 21 min
episode 080: How To Book More Discovery Calls artwork
080: How To Book More Discovery Calls

We’re talking QUANTITY, how to have more Discovery Calls in your calendar. Increasing your businesses enquiries, sales and overall profit can be directly attributed to the quality and quantity of your Discovery Calls. By listening [and taking notes], you’ll learn: * Seven methods to generate more Discovery Calls * Why it’s important to have multiple leads sources  * A challenge you can take on to increase the quantity of Discovery Calls  This episode is the fourth and final in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we focused on an aspect of improving your businesses Discovery Calls, as well as a Masterclass where I shared “10 Insights to Drive Results With Your Discovery Calls” - if you would like a copy of the replay, simply message Shannon Stone on LinkedIn or send an email to shannon@shannonstone.com.au [shannon@shannonstone.com.au].  Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

22 dic 2024 - 16 min
episode 079: 3 Winning Messages Winners Share On Discovery Calls artwork
079: 3 Winning Messages Winners Share On Discovery Calls

You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come from, by listening [and taking notes], you’ll learn: * What are these ‘winning messages’ and how they can increase your conversions * Ten examples to help you find your key own ‘winning messages’  * How to actually apply this into your Discovery Calls This episode is the third in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving your businesses Discovery Calls, as well as a Masterclass on December 16, visit www.shannonstone.com.au/masterclass [https://shannonstone.com.au/masterclass] for more details. Enjoy! Resources: * Website [https://shannonstone.com.au/] * Facebook [https://www.facebook.com/BusinessWithShannon/] * Facebook Group [https://www.facebook.com/groups/MarketingWithShannon/] * LinkedIn [https://www.linkedin.com/in/shannonstone1/] * Instagram [https://www.instagram.com/itsshannonstone/] If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here [https://bit.ly/Work-With-Shannon].

15 dic 2024 - 23 min
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
Soy muy de podcasts. Mientras hago la cama, mientras recojo la casa, mientras trabajo… Y en Podimo encuentro podcast que me encantan. De emprendimiento, de salid, de humor… De lo que quiera! Estoy encantada 👍
MI TOC es feliz, que maravilla. Ordenador, limpio, sugerencias de categorías nuevas a explorar!!!
Me suscribi con los 14 días de prueba para escuchar el Podcast de Misterios Cotidianos, pero al final me quedo mas tiempo porque hacia tiempo que no me reía tanto. Tiene Podcast muy buenos y la aplicación funciona bien.
App ligera, eficiente, encuentras rápido tus podcast favoritos. Diseño sencillo y bonito. me gustó.
contenidos frescos e inteligentes
La App va francamente bien y el precio me parece muy justo para pagar a gente que nos da horas y horas de contenido. Espero poder seguir usándola asiduamente.

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