Adam Craft on Building Elevated Craft, Kickstarter Strategy, and Product Design

One Dive Changed Everything: Janne Kouri’s Journey From Paralysis to Building NextStep Fitness

What would you do if your life changed in an instant? In this episode of Growth Mavericks, Adam Callinan sits down with longtime friend, entrepreneur, and philanthropist Janne Kouri to discuss the diving accident that left him paralyzed from the neck down—and how that life-altering moment ultimately led him to build one of the most impactful paralysis recovery organizations in the world. Before his injury, Janne was building technology startups, scaling mobile gaming companies, and living the Southern California dream. Then one dive into the ocean changed everything. Rather than accepting the limitations of traditional rehabilitation, Janne discovered cutting-edge recovery therapies and eventually founded NextStep Fitness, a nonprofit dedicated to helping people living with paralysis, stroke, traumatic brain injury, and other neurological conditions continue their recovery long after insurance coverage ends. Adam and Janne discuss entrepreneurship, resilience, recovery, fundraising, leadership, purpose, and why life's biggest setbacks often become its greatest opportunities. Most importantly, Adam asks Janne a powerful question at the end of the episode: "If you could go back and choose not to dive into the ocean that day, would you?" His answer says everything. 🚀 What You'll Learn *  How Janne built and scaled technology startups before his injury  *  The accident that changed his life forever  *  What paralysis recovery actually looks like  *  Why the rehabilitation system is broken for many patients  *  How locomotor therapy helps create recovery opportunities  *  The founding story behind NextStep Fitness  *  The importance of community during recovery  *  Entrepreneurship after adversity  *  Fundraising lessons from building a mission-driven organization  *  Why great leaders know what they don't know  *  The power of simplifying and focusing on what matters most  🧠 Key Takeaways ✅ Adversity often reveals purpose ✅ Recovery doesn't stop when insurance coverage ends ✅ Building the right team is more important than having all the answers ✅ Great entrepreneurs stay adaptable ✅ Community changes lives ✅ Focus creates progress ✅ The hardest experiences can lead to the greatest impact ⏱️ Chapters 00:00 Introduction 01:22 Meeting Janne Kouri 03:56 Growing Up Between Finland and America 05:42 Building a Mobile Gaming Company 08:07 The Accident That Changed Everything 13:10 Life Inside ICU and Rehabilitation 17:29 What Is Locomotor Therapy? 20:57 Recovery and Regaining Function 24:57 Building NextStep Fitness 26:43 Launching Loncaro Long Drink 30:04 Entrepreneurship and Adaptability 33:26 AI, Authenticity, and Building Brands 40:36 Lessons From Adversity 44:24 Entrepreneurship After Paralysis 48:19 The Question That Changes Everything 🔗 Explore More 👉 NextStep Fitness: https://www.nextstepfitness.org [https://www.nextstepfitness.org] 👉 Loncaro Long Drink: https://www.loncaro.com 👉 Growth Mavericks Podcast: https://www.growthmaverickspodcast.com [https://www.growthmaverickspodcast.com] 👉 Pentane: https://www.pentane.com [https://www.pentane.com] 👉 Janne Kouri: https://www.instagram.com/califinn/ [https://www.instagram.com/califinn/] 👉 NextStep Fitness Instagram: https://www.instagram.com/nextstepla/ [https://www.instagram.com/nextstepla/] 👉 Loncaro Long Drink Instagram: https://www.instagram.com/loncarolongdrink/

Chrisi Hammer on Scaling Sunshine Buns, Retail Growth, and Surviving Entrepreneurial Chaos

In this episode of Growth Mavericks, Adam Callinan sits down with Chrisi Hammer, co-founder of Sunshine Buns, to discuss the realities of building a high-growth consumer packaged goods brand. What started as a beloved family cinnamon roll recipe evolved into one of the fastest-growing frozen bakery brands in retail. Chrisi shares how Sunshine Buns pivoted from a local bakery concept into a national CPG brand, the challenges of retail distribution, working with brokers, managing co-manufacturing relationships, securing major retailer partnerships, and navigating the constant uncertainty that comes with entrepreneurship. The conversation also dives deep into founder psychology, imposter syndrome, problem-solving under pressure, and why successful entrepreneurs learn to become comfortable with uncertainty. If you're building a consumer brand, scaling a business, launching a product, or simply trying to survive the entrepreneurial rollercoaster, this episode is packed with practical insights and hard-earned lessons. In This Episode *  Building Sunshine Buns from a family recipe  *  Transitioning from brick-and-mortar to retail distribution  *  Scaling from local sales to thousands of retail locations  *  The realities of frozen food logistics  *  Finding the right brokers and retail partners  *  Managing rapid growth and operational challenges  *  Imposter syndrome and entrepreneurship  *  Becoming comfortable with uncertainty  *  Problem-solving during business crises  *  Lessons from scaling a consumer packaged goods company  Key Takeaways ✅ Growth creates new problems—not fewer problems ✅ Entrepreneurship is often saying yes before you know how ✅ Retail success depends on relationships and execution ✅ Imposter syndrome doesn't disappear with success ✅ The best founders become elite problem solvers ✅ Confidence comes from surviving challenges, not avoiding them Explore More Growth Mavericks Podcast: https://www.growthmaverickspodcast.com [https://www.growthmaverickspodcast.com] Pentane: https://www.pentane.com [https://www.pentane.com] Sunshine Buns: https://www.sunshinebuns.co [https://www.sunshinebuns.co]

Bree Van Leeuwen & Daily Shade: The Sunscreen Startup That Questioned Everything

In this episode, Adam Callinan sits down with Bree Van Leeuwen, founder of Daily Shade, to break down how a personal moment turned into a four-year product development journey in one of the most regulated industries in the world. After her daughter had a severe allergic reaction to a “safe” sunscreen, Bree uncovered major gaps in the industry—misleading marketing, hidden ingredients, and a lack of truly clean, effective mineral options. What followed was years of formulation, failed iterations, manufacturing challenges, and ultimately launching a DTC brand from zero. This conversation goes beyond product—it’s about resilience, questioning systems, building while flying, and the reality of balancing entrepreneurship with motherhood. 🚀 What You’ll Learn *  How a personal problem turned into a startup opportunity  *  Why most “mineral sunscreens” aren’t actually clean  *  The 4-year journey to develop a compliant, effective product  *  Navigating FDA, contract manufacturing, and product failures  *  How to launch DTC with no experience or marketing budget  *  Why “building the plane while flying it” is real  *  The truth about startup life, motherhood, and systems  *  How to manage chaos, uncertainty, and founder pressure  🧠 Key Takeaways *  The best businesses often start with real pain points  *  Industry norms should be questioned—not accepted blindly  *  Execution beats overplanning every time  *  Contracts matter most when things go wrong  *  You can’t do everything—systems and support are critical  *  Balance is built, not found  🔗 Explore More 👉 Pentane: https://www.pentane.com [https://www.pentane.com] 👉 Growth Mavericks Podcast: https://www.growthmaverickspodcast.com [https://www.growthmaverickspodcast.com] 👉 Daily Shade: https://dailyshade.com

Brynn MacLennan on Slate Flosser: From Idea to $1M+ and Landing Target!

In this episode, Adam Callinan sits down with Brynn MacLennan, founder of Slate Flosser, to break down how she built a fast-growing oral care brand from scratch. From early product validation with dentists to raising $200K on Kickstarter, Brynn shares how she scaled to $1M in revenue and made the jump from DTC into retail. This is a real look at what it takes to build, test, and grow a physical product brand in today’s market. 🚀 What You’ll Learn *  How Brynn validated her product before going all in  *  The path from Kickstarter to $1M in revenue  *  What it takes to land retail deals with Target  *  Why DTC success matters before scaling retail  *  The biggest mistakes founders make with pricing and margins  *  How to build brand awareness in a crowded category  *  The mental side of entrepreneurship and staying resilient  🧠 Key Takeaways *  Validate first—don’t build blindly  *  DTC creates leverage for retail expansion  *  Pricing and margins will make or break your growth  *  Influencers can outperform paid ads when done right  *  Focus and consistency beat chasing every new channel  🔗 Explore More 👉 Pentane: https://www.pentane.com [https://www.pentane.com] 👉 Growth Mavericks Podcast: https://www.growthmaverickspodcast.com [https://www.growthmaverickspodcast.com] 👉 Slate Flosser: https://slateflosser.com [https://slateflosser.com]

From $4K Bet to 650 Retailers: The Surf & Turf Club Growth Story

In this episode, Adam Callinan sits down with Taylor Artman, founder of Surf & Turf Club, to unpack how he scaled a golf lifestyle brand into 650+ retail locations across 42 states and multiple countries—all while generating just ~2% of revenue from e-commerce.  Taylor’s journey is anything but conventional. After a career-ending injury, he pivoted from professional golf into entrepreneurship, building Surf & Turf Club from grassroots community roots into a wholesale powerhouse inside elite country clubs and pro shops. 🚀 What You’ll Learn: *  How Surf & Turf Club landed in 100+ retail accounts early—before even launching a website  *  The $4K sponsorship strategy that generated $43K in wholesale orders overnight  *  Why wholesale can outperform DTC in today’s high CAC environment  *  The real reason most brands struggle with paid ads (and what actually works now)  *  How athlete mindset—resilience, discipline, and discomfort—translates into business success  *  Why focusing on a single product category (headwear) accelerated growth  *  The dangers of “shiny object syndrome” in both product and marketing  🧩 Key Takeaways: *  You don’t need viral ads to build a scalable brand—distribution can be your moat  *  CAC pressure is forcing a rethink of DTC-first strategies  *  Deep focus beats broad expansion in early-stage growth  *  Small wins compound—both in sports and in business  This episode is a masterclass in playing your own game, building with discipline, and scaling a brand through unconventional channels. 🔗 Explore More: 👉 Pentane (Financial Command Center): https://www.pentane.com [https://www.pentane.com] 👉 Growth Mavericks Podcast: https://www.growthmaverickspodcast.com [https://www.growthmaverickspodcast.com] 👉 Surf & Turf Club: https://www.surfandturf.golf