HealthTech Hustle

What is the step-by-step process to turn a visitor from cold traffic to a hot lead? 1. Your Main Offer - When a visitor comes to your website, help them understand your clear value proposition that will be the “main offer” that you are providing for a person to engage with you. 2. Complete Their Call To Action - Your main offer will usually lead to a call to action for the user to make. This could be a questionnaire to fill out, a call to schedule or any other action that you would have them take in order to move them into the next step of your website funnel. This is the flow for taking someone and converting them into becoming a prospect. 3. What happens when people aren't ready to move to the next step - Prevent dropouts by providing other alternatives on how to convert that traffic. When someone is not ready to engage with you currently and is still through, there is a strategy that can take them through a conversion process and help integrate them into the system. That's when we get into this bottom part of the website that can answer FAQs and address some of the main questions of the user that is on the fence about converting. 4. Your Content - All blog posts and the long form premium content will have to be hosted on a strategic place on your website that a user can redirect towards after landing on your main page. The traffic that goes through the website, then go to a blog post to get them to engage with you longer, visit more often and create more traffic. 5. Emailer Sign Up - At the end of the blog post, you can have an additional call to action where a user can give you their email address and name to sign up to be on your emailer list so that they hear from you for often and get access to more free content. There is a clear value exchange in this process where they provide their information which is a lead for you in exchange for your free content. 6. Lead Magnet - This can be in the form of a checklist, a template of free trial, a demo, an ebook, some sort of value that you can give. The action that they're taking is to opt in giving you their name and email and they'll be redirected to the thank you page. To help solidify a lead further, you can turn this thank you page into an additional value page to build a trust factor with your prospects. They'll receive the lead magnet delivery email in which they can download whatever they had opted in for. This is the overview of this sort of framework for building an authority website. It provides strategies for how to turn traffic that visits your page into new leads by creating different pathways for a visitor that checks you out to connect with you further and be ready to convert. You should also have a method for people that are on the fence and help address some of their potential concerns and follow up with them as needed.Hope this is useful. Let me know if you have any questions. Catch you on the next one. Subscribe to the podcast:Apple Podcasts - https://apple.co/2x0G3Um [https://apple.co/2x0G3Um]Spotify - https://spoti.fi/3dVzK4X [https://spoti.fi/3dVzK4X]Connect with Rodney:Healthtech Hustle - Website [https://www.healthtechhustle.com/]Rodney Hu - LinkedIn [https://www.linkedin.com/in/rodney-hu-ab7a0a16a/]

About Rodney Hu’s Journey:My background is in the healthcare industry. I'm an MRI technologist, but it wasn't until I went through the patient journey myself, that I really cemented my passion for this industry.During the process, I was exposed to a lot of different healthcare professionals and a lot of different healthcare technology that I wasn't aware of. I saw an opportunity to bridge that gap in the awareness of people. When I started reaching out to people to share this idea with them, I had no authority or credibility. No one was interested. I wasn't getting any good feedback, but I stayed consistent. I started to learn the power of a platform and how the people who leveraged platforms in their overall strategy grew. I decided to create my own podcast and repeat the process over and over until it led to new opportunities. I am documenting the process of what I had, what I was doing and the mindset behind some of the things I incorporated and converted that into the framework to share. The big picture strategy is to grow your audience and establish the awareness of your brand in an industry. There are three secrets to doing thing: 1. Leverage other people's audience to create your own audience. 2. Systemize and maximise your content to attract your ideal audience. 3. Adopt the children's horse strategy to turn attention into opportunity. Leverage other people's audience to create your own audience.Surround yourself with people who already have the attention of your target audience. Who is it that you're trying to target? Where is their attention? Who has their attention already? Collaborate with the key influencers within that industry and space. Leverage their credibility and influence in order to reach a percentage of their following. This  gives you an increased opportunity to nurture these relationships and reach a wider audience.Figure out how to create a win-win situation for both you and your audience so that it is valuable for both parties. Reach out and collaborate with people who are established within an industry. It is important to position yourself where your audience is - whether it's on videos, podcasts, books, blogs, etc. When you're reaching out to collaborate with people, you need to decide whether it's your platform or their platform that you want to leverage. There are pros and cons to both. Staying relevant is key when building authority. Know who your target audience and demographic is and who to collaborate with within that market to reach them. How can you create a win-win scenario for collaboration? Value-added content creation can be entertainment, education or inspiration. Decide on the relationship you want to have and make it a win-win, whether it is on your platform or theirs. Determine what others in your industry are having success with. You don't have to reinvent the wheel, just figure out what other people are doing and learn from that model. Design your content to attract your ideal audience, to really maximize it. For all the effort that you're putting into creating content, make sure to amplify it every which way that you can. Create long form content and then repurpose that into multiple smaller size multi content pieces and promote it in a way that gives you credibility in the key topics that you want to be an expert in. From your long form content, it can be repurposed into either free content or premium content. Free content could be in audio, video or text format - whether it's a videogram, quote, infographic - that you would post to social media with the goal to drive attention and awareness towards a premium content funnel. From it you build a  value exchange, where you collect their information in exchange for the premium content that you are providing. This could be an ebook, a template, a trial or promotion, a registration for a webinar or event, etc. When you look at it from a high level, the pillar content would be content around how you're helping your customers in a longer form content piece. You would then repurpose it into little gold nuggets that you can distribute to all the social channels that your target audience is on. Their attention has to be there to create a sense of omnipresence. Your visibility becomes credibility and a percentage of that exposure is going to convert into leads. The goal is to get them to the next stage of premium content and value exchange.Set a goal for your content. Have a plan and a vision. Be intentional about each move that you make. Otherwise, it's going to be easy to fall off without a clear path. A great opportunity to start with is to recycle old content that is still relevant. A secret trick is to repurpose already existing content to bring it back to the front. Take effort to craft and crystalize your message that you want to share with people. Once they're aware of who you are and see your content, you want them to stay loyal long term to your mission and vision. Communicate how you can help people in their journey and solve a problem for them. Position yourself as an authority and a credible source for the information that you are providing in your field. Taking the effort to educate your audience in an investment in the long run. As you start building new connections and you nurture the relationships through the content that you have put out, it creates a brand image and perception among your audience. This is also a way to simplify that whole process - understanding each stage and phase that one needs to go through in order to create a win-win opportunity. When you have this documented, you can reverse engineer the process in order to achieve it. Choose a funnel to achieve the a goal in lead generation. It can be a content funnel, a sales funnel, lead funnel, etc., in order to really make this effort as efficient as possible. A lot of the process can be automated as well to take a user through a clear journey and experience. But at each stage you're getting more and more specific on who's right. So a certain percentage qualify a certain percentage of those that qualify get put onto the next stage and so on, but understanding the goal and the funnel to do this. Just, we'll also want to be aware of your shadow funnel. As you boost your credibility by leveraging other people’s audiences, leads can accelerate through the funnel faster and with a positive experience. Credibility really helps this process. Questions to ask at this stage: * What is the result that you want? * What are the actions you want your traffic to take? * What is the step by step journey of a lead? * What processes need to be set up in order to handle all the incoming traffic? * What are the key elements that need to be built out? * What are the tasks and processes that need to be set up? * Who on my team needs to be assigned for each process? Subscribe to the podcast:Apple Podcasts - https://apple.co/2x0G3Um [https://apple.co/2x0G3Um]Spotify - https://spoti.fi/3dVzK4X [https://spoti.fi/3dVzK4X]Connect with Rodney:Healthtech Hustle - Website [https://www.healthtechhustle.com/]Rodney Hu - LinkedIn [https://www.linkedin.com/in/rodney-hu-ab7a0a16a/]

For healthcare industry professionals, I find them on LinkedIn and I send them a connection, send them a welcome message, introduce myself and try to get them to collaborate with me. I invite them onto my platform to share their story, creating some content. If they agree to join, I'll send them a link to the podcast instructions form for them to fill out in which they give me all their information, their name, their email, and their title, their company logo, their headshot, any links and resources that they want me to promote, and then any information about their company that they want me to share with my audience. I keep that data and information organized on my end to help speed up the post-production process. To start off with engagement, I usually send people a link to my calendar so that they can schedule a discovery call. All their questions can be answered on this call - who is my audience? How many episodes do I have? What is the process? Cnce they complete the form, two things happen: 1. They're then redirected to my calendar page along with all the instructions so that they can schedule the podcast. 2. A Trello card is created for their episode on my show. The action point for the guest is to schedule a podcast call. When the time and date arrives, we record that podcast via zoom. After the call, I get a download of the audio and the video file. I then upload that to Trello on the new entry that is added into their Trello card. The guest will have their own card. After uploading the content onto Trello, I notify my team that a new piece of content is complete and ready for post-production. Usually on the podcast team, you have an audio and video editor, a graphic designer to create the promotional assets, a content writer to create the copy and the tech person to upload the podcast to the platform and website. I usually have a project manager to oversee all this and make sure that the operation is running as smoothly as possible. Long form content that we record right here for the podcast can easily be repurposed, broken into multiple content assets that can be used to promote your brand. These can be made into quote cards, infographics, and audiograms or videograms that serve as engaging content on social media platforms. Repurposed content can be created and published across many different platforms to reach your target audience. It can be on Facebook, LinkedIn, Twitter, YouTube, or any other platform.Whether it's your personal brand or company brand, you should be aware of where your audience is. It's always a good idea to be on all platforms. You want to create a sense of omnipresence, but you also want it to be valuable to your audience wherever they are, and the awareness that you build from the content being published on these platforms. The whole goal of that content is to get people's attention and drive them back to blog posts or some sort of landing page, where they can consume more of your content directly on your website so you can track them after that. You bring them to a blog post and at the end of the blog post at the end of whatever that page is, you should have an offer that would take them from free content to premium content in the form of a lead magnet and lead magnet. It all starts with a value exchange. In this stage you're no longer giving free content, like in the podcast. You're now giving a content upgrade and this can be a checklist, a template, a demo, ebook or calculator related to the industry that you are in that your audience would find useful. From the traffic you create, make sure to exchange information for whatever you're offering them, that can become powerful leads. They can be part of a list or database to receive email blasts and newsletters. It's no longer just cold traffic, but this is the overall the process of online outreach. People have to go from one stage before they get to the next stage. When people start seeing your content, they don't immediately go to your blog posts and click to consume your content. Usually they do a Google search on who you are and see what kind of content you put out. And all the while mentally they're taking note of who this person is. Do they feel like they know you, like you and trust you? Are you checking off any of their boxes? By creating a podcast and content through a collaborative platform, you're able to increase your credibility through leveraging other people's credibility. You're essentially becoming omnipresent by creating all these pieces of content because you're maximizing. Your energy from one recorded content session and creating many pieces of assets, content assets that you can then promote on all these social platforms. If you publish it and schedule your content strategically, it can be very beneficial to your visibility for your brand. Visibility can increase your influence, your authority, your expertise, and how you're positioned within the market too. Once people come to your main pages, and they consume the core content that you want them to consume, that drives them to premium content from the trust factor that has been built in their minds this process becomes business development. They are more likely to convert into a lead. You have to keep nurturing people and win business opportunities for yourself, for your company. This is the mindset of how I'm using my podcast to position myself and my brand within the health tech industry. For me specifically, the value is in being able to understand what's going on at each stage and the value of each element that needs to operate in this engine. Let me know if you have any questions on my podcast funnel and how I use podcasts to better leverage my positioning in this digital space. Catch you on the next one. Subscribe to the podcast:Apple Podcasts - https://apple.co/2x0G3Um [https://apple.co/2x0G3Um]Spotify - https://spoti.fi/3dVzK4X [https://spoti.fi/3dVzK4X]Connect with Rodney:Healthtech Hustle - Website [https://www.healthtechhustle.com/]Rodney Hu - LinkedIn [https://www.linkedin.com/in/rodney-hu-ab7a0a16a/]

The key opportunity is to collaborate with members in your industry that have audiences that you can leverage. Pockets of groups, communities that could potentially be a target audience for you. A key factor in this is to really understand who your target market is, what are the characteristics of the people that fit within this bubble, and how do the characteristics of your brand align with your target audience. It can be aligning with your dream customer or ideal prospect, and then figuring out where they are positioned online to reach them. Questions to ask: * Who are they? * Where are they at? * What blogs are they reading? * What podcasts are they listening to? * What YouTube channels do they watch? * What influencers they're following and engaging with? * What companies and brands have their attention? * What events are they going to? Start creating cyber traffic everywhere that you think their attention could be and be present when they are consuming content. You want to leverage the internet as a digital game to create an omnipresence for you. You brand yourself through strategically creating content with people that you're collaborating with to reach your target audience. For example, I have a podcast called Healthtech Hustle related to the healthcare industry, technology and entrepreneurship. There are little sub niches and sub communities that I tap into under these categories. They may be slightly different, but overall it similar to what I am trying to promote and what I am trying to create to be perceived by other people. I reach out to people within the entrepreneurship community, within healthcare and within the digital marketing space to be creative and strategically collaborate with these people, especially if they already have an audience. How can I be a value to the industry so that I can leverage their audience in a way that allows me to grow mine? It's by associating your name and your brand with a collaborator and leveraging their visibility and their credibility, because a certain percentage of that awareness of that traffic will trickle down to you just through the law of association. When I started out creating content, I didn't have a large following. I had to be creative in scheduling meetings with high level executives, founders and entrepreneurs so that they would take time out of their day to collaborate with me. I went about navigating that way to start my own podcast. Instead of going onto their platform, I created my own platform and invited people on Healthtech Hustle to share their journey, share their story of entrepreneurship, the ups and the downs, the strategies, tools, and tactics needed to grow a company successfully. Through Healthtech Hustle, I started leveraging other people's audience by interviewing them and getting them on my platform. After we recorded the content, I shared that content with them so that they could share it with others. This intentional effort created visibility for my brand. Through them tagging me and sharing my content, people clicked on my profile and discovered my work. Many went on to follow me and engage with what I do. Through increased visibility I even got a lot of referrals to other people within the industry to have on my podcast. This is how I leveraged the influencer method for my brand, my podcast to expand my overall reach and authority and give me a better positioning, which leads to leverage later down the road when new business opportunities arise. I hope this is useful for you. Let me know if you have any questions and catch you on the next one. Subscribe to the podcast:Apple Podcasts - https://apple.co/2x0G3Um [https://apple.co/2x0G3Um]Spotify - https://spoti.fi/3dVzK4X [https://spoti.fi/3dVzK4X]Connect with Rodney:Healthtech Hustle - Website [https://www.healthtechhustle.com/]Rodney Hu - LinkedIn [https://www.linkedin.com/in/rodney-hu-ab7a0a16a/]

The truth is that authority can easily be manufactured.You have to be very strategic about the process and how to go about moving the pieces around. Each move is very intentful.That being said, this is the high-level framework. We have the influencer method, syndicating content across the different social platforms, with the goal of bringing that traffic and awareness to a premium piece of content.Through this you indoctrinate your audience into your world and allow them to share their information, seek more information and allow you to sift, sort and screen through all these prospects with the ideal goal of getting on a call or having a conversation with them.Whether it's your personal brand, your company brand, in order for your audience to grow, in order for your brand to grow, you need to leverage other people's audience. So you can see in order to influence the smaller circles you can surround yourself with these other key players in those markets. By associating yourself with these key players, naturally, you leverage their credibility and then your visibility becomes credibility amongst the eyes of others.There's a saying that with “six degrees of separation” you can be connected to anybody throughout the world.If you really understand who your target audiences are, where their attention is already and what holds their attention, then you can figure out strategic ways to collaborate with certain members - whether they're influencers, whether they're brands, whether they're competitors direct or indirect competitors - you can start to understand the who of your audience.Once you start creating content, whether it's through any of the three major mediums - audio, video, or text - at the end of the day what do you want to do then after you collaborate?The next goal is to create, and then you're going to repurpose that content and publish it across all the social media or internet platforms that your target audiences visits - Instagram, YouTube, Facebook, Twitter, LinkedIn.There can even be community forums - websites, Facebook groups, LinkedIn communities - wherever your target audience is, the goal it to take that valuable content and publish it in those areas.Naturally, people will become more aware. Also, if you start tagging and leveraging brands that you're trying to tap into, you'll start leveraging their audience as well to grow your own.As you build a bigger audience, you start gaining more leverage over the long run.People will see you connecting with many other people and putting out content with them and doing it consistently. This immediately boosts your branding and your authority.The goal of being essentially omnipresent with your content is to take the awareness and influence you have built and leverage it to a larger audience.The way to capitalize on an increase of awareness is to drive that traffic down to a lead magnet. Channel the free content drive back to lead magnet or premium content in which it's a value exchange and exchange for information for the content.Depending on your area of expertise in your industry, lead magnet can vary. Whether it's a checklist, a template, a demo, a free trial or an ebook, once they give you their information, now that they become a part of your online audience. Add them to your list and always communicate with that list. Don't stop there, after you: 1. collaborate with people 2. Start creating content 3. Build your authority 4. Start driving traffic back to you 5. Indoctrinating people into your world. 6. Provide value in exchange for their information We want to convert our audience even further by redirecting them to the authority video that shares the journey and “why” behind your brand, your story, and how you fit into your customer's journey as a problem solver. Position yourself  as someone that can reduce friction to someone that can save them time and money. Communicate this through a video.After people watch that video, a certain percentage of that traffic is going to convert and that call to action would then send them over to a questionnaire, which allows you to ask them questions, get them to tell you a little bit more detail about who they are and what they're looking for and send over to a calendar page where they can schedule a call with you.That's the authority funnel framework. Do you have any questions? Feel free to reach out, but catch you guys on the next one.Subscribe to the podcast:Apple Podcasts - https://apple.co/2x0G3Um [https://apple.co/2x0G3Um]Spotify - https://spoti.fi/3dVzK4X [https://spoti.fi/3dVzK4X]Connect with Rodney:Healthtech Hustle - Website [https://www.healthtechhustle.com/]Rodney Hu - LinkedIn [https://www.linkedin.com/in/rodney-hu-ab7a0a16a/]