118: Marketing by Obedience: What Happens When You Let God Lead Your Strategy

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You've checked off the logo. You've picked your colors. You've maybe even got a website. But your business still feels scattered — and you're not sure why people aren't finding you. Here's the thing: your brand is not your logo. It's how you make people feel. And if you don't have a clear workflow for putting that brand out into the world consistently — without burning yourself out or living on social media — you're leaving growth on the table. This week I'm sharing a replay of a conversation I had with my friend Tracy Hoth on her podcast, The Organized Coach. Y'all, I listened back to this one and immediately asked Tracy if I could share it with you here — it was that good. We talked brand foundations, podcast workflows, email strategy, and what it actually looks like to build a business without social media when you also have a full-time job (hi, fellow church staff friends 👋). WHAT YOU'LL LEARN * What a brand actually is — and why your colors and logo are just a fraction of it * The brand voice question that changes everything (especially if you're an Enneagram 8 who's been told to dial it back) * How to structure a podcast-first content workflow that produces show notes, blog posts, and email content from a single recording session * Why podcast SEO and website SEO are completely different — and which one is driving real Google traffic * The quarterly inventory habit that keeps your business (and your website) from growing mold in the corners * What to do if you're just starting out and can't afford a full website yet EPISODE HIGHLIGHTS * [00:00] Why Jan asked to replay this episode on her own show — and what made it so rich * [02:45] The real definition of brand: it's not your logo, it's how you make people feel * [06:30] "Don't build your brand on the sand" — why infrastructure matters more than aesthetics when you're starting out * [10:00] Jan's full-time-job reality: working 40-60 hours at a church and still building a business * [12:15] Why Jan made a conscious decision — with the Lord — to leave social media out of her business plan * [14:30] The exact podcast workflow: batch outlining → scripting → batch recording → editing → show notes → SEO blog post → email * [18:00] The 70% growth stat: what happened when Jan started putting SEO-optimized show notes on her website * [21:30] Podcast SEO vs. website SEO — why you need to think about both differently (and why AI search is a third category entirely) * [24:00] A real client case study: from corporate burnout and zero business to a live website, email list, and affiliate income * [30:00] The quarterly inventory habit and why even established business owners need to keep evaluating what's working * [33:00] The Third Space Retreat and the Soul Rest Retreat — what's coming in 2026 KEY TAKEAWAY > "When you are called to something, when the Lord has a purpose for your life, the more you move, the clearer you get." That's the owned media strategy in a sentence. You don't have to have it all figured out before you start. You just have to start. RESOURCES MENTIONED * Tracy Hoth's podcast: The Organized Coach [https://www.tracyhoth.com] — put it on your regular listen list * Jan's website: jantouchberry.com [https://jantouchberry.com] — retreat info, brand and web design services * The Third Space Retreat — small group retreats for women entrepreneurs (10–20 women, new locations each time) * Soul Rest Retreat 2026 — an agenda-free retreat for disconnecting from the world and reconnecting with your Creator; dates at jantouchberry.com CALL TO ACTION If this conversation stirred something in you about your brand, your workflow, or your website — that's not an accident. Your website is your most powerful owned media asset, and it should be doing marketing work for you while you sleep (or rest on the Sabbath, as it should be). Head to jantouchberry.com [https://jantouchberry.com] to learn more about working with Jan on your web design or brand — or to grab a spot at one of the 2026 retreats. And if you haven't already, subscribe to the podcast so you don't miss the next episode. An Apple Podcasts review goes a long way toward getting this show into the earbuds of the Christian women entrepreneurs who need it most. 🙏

124: Scarcity Mindset, Playing Small, and What God Says About Money — with Andee Hart (Part 1)

If you've ever undercharged a client because you needed the money, over-delivered on an offer out of guilt, or held back a product launch because it wasn't quite perfect yet — this episode is for you. In Part 1 of this two-part conversation, Jan sits down with her friend and peer mastermind member Andee Hart — sales strategist, mentor, podcast host, and the woman behind She Sells Differently. What started as a candid chat between two Christian women entrepreneurs turned into one of those conversations you have to stop and take notes on. They dig into the scarcity mindset — not as a buzzword, but as something both of them are actively working through in their businesses right now. You'll hear Jan and Andee get honest about the fears that keep women playing small, what the Bible actually says about money and calling, and what it looks like to ruthlessly focus on the work you were made to do instead of the work you can just do. In this episode you'll learn: * Why accepting every client at every price point is actually a scarcity decision — and what it costs you long-term * How over-delivering and underpricing can rob your clients of real investment and ownership in their growth * What Lydia (yes, the Lydia from Acts) can teach us about building wealth as a Christian woman * The 10X vs. 2X framework from 10X Is Easier Than 2X by Dan Sullivan & Benjamin Hardy — and why doing less is often the path to growing more * How perfectionism and distraction are two of the enemy's biggest tools against women entrepreneurs * Why being in a room with people further along than you is one of the highest-leverage things you can do for your business EPISODE HIGHLIGHTS [00:00] Jan introduces Andee Hart and the concept of peer mastermind relationships among Christian women entrepreneurs [02:36] The conversation begins — Andee opens with a question about scarcity mindset and Jan's real experience of taking every low-ticket client just to survive [04:08] Why doing "everything you can do" isn't the same as doing what you should do — and the difference between capacity and calling [09:51] How scarcity mindset shows up specifically for Christian women: underpricing, over-giving, and the fear of charging what you're worth [10:29] Jan gets personal — losing both parents in four years and how grief clarified her sense of calling and stopped her from playing small [11:55] The theological case for not playing small: when we hide our gifts, we rob others of what God intended to serve them through us [13:07] Money, ministry, and the women who funded Jesus' work — a biblical reframe for Christian entrepreneurs who feel guilty about profit [14:13] Lydia, purple dye, and what would have happened if she'd diminished her gifts [16:24] The difference between showing up with excellence and over-delivering — and how to sit with the Lord before you build your offers [19:36] The overthinking loop, the enemy's strategy, and how perfectionism causes inaction for recovering perfectionists (relatable!) [22:04] Jan shares her own current business evolution — letting go of steady retainer income to trust God with the 20% she's truly called to [23:11] Andee recommends 10X Is Easier Than 2X and explains the core idea: ruthlessly eliminate the 80% to do the 20% that actually scales your business [27:32] Being in the room with women further along — why playing up raises your game (the tennis analogy is good) [30:19] Teaser for Part 2: next week, Andee and Jan go deep on pricing — don't miss it KEY TAKEAWAY "When we make little of the gifts that God has given us, we rob others of getting to experience a beautiful gift — a way the Lord has designed to serve them through us. You can still charge someone and serve them well." RESOURCES MENTIONED * 📖 10X Is Easier Than 2X by Dan Sullivan & Benjamin Hardy — the book that reframed how Andee thinks about eliminating low-leverage work * 🎙️ She Sells Differently — Andee Hart's podcast on counter-cultural sales strategy for female entrepreneurs CONNECT WITH ANDEE HART * 🌐 Website: andeehart.com [https://andeehart.com/] * 📱 Andee's Instagram: @andeehart [https://www.instagram.com/andeehart/] * 🎨 Hart Design Co Instagram: @hartdesignco [https://www.instagram.com/hartdesignco/] * 🛠️ Free resource: Andee's Sales Tools for Entrepreneurs [https://andeehart.com/salestools] — a curated list of tools to help you sell with more ease and less anxiety DON'T MISS PART 2 Next week, Jan and Andee pick up right where they left off — and dive into pricing. If you've ever second-guessed your rates, this is the episode you'll want to have saved. Subscribe so you don't miss it. Marketing Without Social Media is the podcast for Christian women entrepreneurs who want to grow their businesses through owned media — email, website, podcast, and SEO — without being dependent on social platforms. New episodes every week at jantouchberry.com [https://jantouchberry.com/].

10 de jun de 202630 min

118: Marketing by Obedience: What Happens When You Let God Lead Your Strategy

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