Igniting Souls Podcast with Kary Oberbrunner

S4 Ep48: How to make your IP outlive you and fund future generations

In this episode of You Are an IP Company, Kary and Katie explore how intellectual property isn’t just for you — it’s for your legacy. From Disney to Hello Kitty, C.S. Lewis to Michael Jackson, some of the world’s most iconic brands and creators continue to generate income long after their founders are gone. Kary and Katie unpack how smart IP strategy can create generational wealth, why trademarks protect both businesses and consumers, and what happens when you ignore your intellectual property. They also share real-life stories from entrepreneurs facing IP disputes — and the lessons learned from cease-and-desist letters, branding missteps, and even divorce cases involving IP assets. If you’re an author, entrepreneur, or creative, this episode will change how you think about ownership, protection, and the value of what you create. PROTECT your first idea FREE ► https://instantip.app/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnRiQzFGUFhiQnVVTHJMQmtrTTFjTjJ2MEZNUXxBQ3Jtc0trbHhnejdJZ1NPSE9wUGYzZWNDQXEzNE9uLVVVdTBkaDZ1QWFRNmNoMWdrczRUVEVSRndhaUl1dHc5ekt4d0RpNzhseHdQUVhHa0t1T2xZUmdqZ29mZ0N3RG5YeGZ0VFVpbVhMbjhGZXI4TElWblJWSQ&q=https%3A%2F%2Finstantip.app%2F&v=SIEsJgUh8oU]

S4 Ep47: How AI is stealing IP from Industry Icons

In this thought-provoking episode, we explore Steven Pressfield’s The War of Art and the idea of “Resistance” — that invisible force that shows up the moment you set out to create something meaningful. We just spoke with Pressfield in Boston about publishing and protecting IP. Katie and Kary connect this timeless creative struggle of a Resistance to a modern threat: intellectual property theft and AI’s growing role in capturing and repurposing original ideas. From real stories of stolen content to practical steps for protecting your creative assets, this conversation blends inspiration with strategy. Discover how to overcome distraction, claim ownership of your work, and keep creating in an age where technology is both a tool and a test. PROTECT your first idea FREE ► https://instantip.app/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnRiQzFGUFhiQnVVTHJMQmtrTTFjTjJ2MEZNUXxBQ3Jtc0trbHhnejdJZ1NPSE9wUGYzZWNDQXEzNE9uLVVVdTBkaDZ1QWFRNmNoMWdrczRUVEVSRndhaUl1dHc5ekt4d0RpNzhseHdQUVhHa0t1T2xZUmdqZ29mZ0N3RG5YeGZ0VFVpbVhMbjhGZXI4TElWblJWSQ&q=https%3A%2F%2Finstantip.app%2F&v=SIEsJgUh8oU]

S4 Ep46: AI Wearables Now Threaten IP Infringement in Brand New Ways

AI wearables are changing everything — and not always for the better. Kary and Katie reveal how smart devices are creating new forms of IP theft and what creators and brands must do to stay protected. If you have a website, a podcast, social media accounts, or even a LinkedIn profile, then you SHOULD be using Instant IP to protect your ideas. If not, AI WILL scrape your content and serve it up to other people as search results to their prompts. The world will then take and use your ideas, thinking that they’re original. They may even lock you out of your own idea, claiming they created it first. PROTECT your first idea FREE ► https://instantip.app/ [https://instantip.app/]

S4 Ep45: Why You Should Start an IP Holding Company ASAP

Your intellectual property is one of your most valuable business assets, but most entrepreneurs leave it unprotected. In this episode, we explore how creating an IP holding company can safeguard your trademarks, copyrights, and creative assets from lawsuits and creditors. You’ll learn how separating your IP adds transparency for investors and strengthens your overall business structure. We also share real examples of infringement and how proper documentation can prevent costly disputes. Listen now to learn how to protect what you’ve built and secure your business for the long term. PROTECT your first idea FREE ► https://instantip.app/ [https://instantip.app/]

S4 Ep44: AI Stole my 3 Books and I Got $9,000 as Payment.

AI company Anthropic used thousands of authors’ books—maybe even yours—to train its model, Claude. Now, a $1.5 billion settlement in Bartz v. Anthropic could change everything for creators. In this episode, we unpack what it means for authors, how to file a claim, and why IP theft is skyrocketing in the age of AI. Listen now to learn how to protect your work and your rights. PROTECT your first idea FREE ► https://instantip.app/ [https://instantip.app/]