Igniting Souls Podcast with Kary Oberbrunner

S4 Ep92: Educators and IP: Protecting the Magic You Create

Educators, coaches, and mentors are creating valuable intellectual property every day—but too often they don't recognize, name, or protect it. In this powerful conversation, Kary Oberbrunner and Tunji Adebayo explore why the frameworks, lessons, stories, and systems you create are part of your legacy—and how failing to protect them can mean losing ownership of your own brilliance. Discover the power of framing, naming, and stewarding your ideas so you can champion your work, create greater impact, and ensure your "magic" doesn't get lost, copied, or forgotten. Because if it's valuable enough to question, it's valuable enough to protect. PROTECT your first idea FREE ► https://instantip.app/ [https://instantip.app/]

S4 Ep91: Anthropic pays $1.5 Billion to Authors Including Me

In this eye-opening episode, Kary Oberbrunner and Katie Rubino unpack the landmark copyright battle involving Anthropic, the growing risks of AI and intellectual property theft, and why creators must think differently about protecting what they create. They explore why you should protect before you promote, how AI can become both a powerful thinking partner and a potential liability, and why intellectual property may be the most overlooked asset in your business. From trademarks and patents to AI, business exits, licensing, and valuation, this conversation reveals how strategic IP protection can create a competitive advantage—and why the time to protect your ideas is before they become valuable to someone else. Protect your first idea free with Instant IP®. https://www.instantip.today/creator/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnFubkhQdFhIMHk2WUc3amRfNVZVMjRNLVdWQXxBQ3Jtc0trRmhzRXVrRmFKelhHV1pFNFNvemN3ajZDdnB3VEY1b3Q2cjRUeHRNeUFoVlRUZnI4ZTlGaUQ0Mjg0VTRPLUpKNGxWSndPLVhmZWlsbk12Zm11WmdscjdmcmVJeDBManp4cVR3MWFXSURTTkFKbHdubw&q=https%3A%2F%2Fwww.instantip.today%2Fcreator%2F&v=TZlbnouhQv4]

S4 Ep90: AI Is Stealing From Creators. Here’s How to Fight Back

AI is changing the creator economy forever. Videos, posts, podcasts, courses, artwork, music, scripts, newsletters, frameworks, photos, captions, and original ideas can now be copied, scraped, trained on, and repurposed faster than ever before. For creators, this creates both a massive opportunity and a massive risk. That is why Instant IP® is launching Protect the Creatorᴵᴾ, a new campaign designed to help creators document, timestamp, and protect their original work before it becomes someone else’s training data. In this episode, Kary Oberbrunner explains why intellectual property protection is no longer just for corporations, attorneys, inventors, or celebrities. In the age of AI, every creator needs to think differently about their ideas, their content, and their creative output. Instant IP® is offering creators a free IP credit so they can begin protecting valuable assets such as: Videos Podcasts Courses Posts Frameworks Artwork Music Scripts Newsletters Book concepts Photos Captions Original ideas AI did not just change how fast content can be created. AI changed how fast content can be copied. Protect the Creatorᴵᴾ helps creators document, timestamp, and protect their original work with blockchain-backed evidence before someone else profits from it. Your content is more than content. Your ideas are more than inspiration. Your creativity is intellectual property. Protect your first idea free with Instant IP®. https://www.instantip.today/creator/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnFubkhQdFhIMHk2WUc3amRfNVZVMjRNLVdWQXxBQ3Jtc0trRmhzRXVrRmFKelhHV1pFNFNvemN3ajZDdnB3VEY1b3Q2cjRUeHRNeUFoVlRUZnI4ZTlGaUQ0Mjg0VTRPLUpKNGxWSndPLVhmZWlsbk12Zm11WmdscjdmcmVJeDBManp4cVR3MWFXSURTTkFKbHdubw&q=https%3A%2F%2Fwww.instantip.today%2Fcreator%2F&v=TZlbnouhQv4]

S4 Ep89: AI Is Stealing Music. Here’s How Singers and Musicians Fight Back

AI is changing the music industry forever. Songs, melodies, lyrics, vocal performances, demos, recordings, beats, arrangements, hooks, and even an artist’s voice can now be copied, scraped, trained on, and repurposed faster than ever before. For singers, songwriters, musicians, producers, and composers, that creates both a huge opportunity and a serious threat. That is why Instant IP® is launching Protect the Songᴵᴾ, a new campaign designed to help creators protect their songs, performances, and voices before AI trains on them without permission or compensation. In this episode, Kary Oberbrunner explains why music creators must begin thinking differently about ownership in the age of AI. Your songs are not just content. Your voice is not just data. Your performances, compositions, and recordings are valuable intellectual property. Instant IP® is offering a free IP credit to help singers and musicians begin protecting assets such as: Songs  Lyrics  Melodies  Hooks  Demos  Recordings  Vocal performances  Voice identity  Compositions  Beats  Arrangements  Production concepts  Live performance content  Music brand assets AI did not just change how fast music can be created. AI changed how fast music can be copied. Protect the Songᴵᴾ helps creators document, timestamp, and protect their original work with blockchain-backed evidence before someone else profits from it. Your song is more than a file.  Your voice is more than data.  Your music is intellectual property. Protect your first idea free with Instant IP®. https://www.instantip.today/singer/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEUwVlBRYUM3YjdpWUViOTdHTVo0WDk0RkNyd3xBQ3Jtc0trLTA5WC00Q1B4S0JfNUdoSG5DbXBveDA4Zy1GY0tRZktLbFp1eGJ2Z1hqVlYyM2w3SXFTOG4tSTdqSjY0cnlKSjdQZ01pbGdMSUFSMWN4RTNkZDE5Zm5XTzYxYkZKQW93ZjVfc0dpYWt3VERSdnlfbw&q=https%3A%2F%2Fwww.instantip.today%2Fsinger%2F&v=EceUb1rBrpM]

S4 Ep88: Your Balance Sheet Is Missing Your Biggest Asset: The Power of Intellectual Property

Intellectual property may be one of the most misunderstood drivers of business value. Most entrepreneurs think IP only means patents, trademarks, or copyrights, but the truth is much bigger. Your frameworks, methods, content, client processes, proprietary systems, brand assets, data, and trade secrets can all influence how investors, buyers, partners, and acquirers perceive your company. In this episode, Kary Oberbrunner and Katie Rubino unpack how IP impacts business valuation, seed rounds, investment conversations, and exit strategy. They also explore why a company’s most valuable assets often do not show up clearly on a traditional balance sheet, especially when that IP was created internally. Ahead of Kary’s upcoming appearance at Tom Wheelwright’s event, this conversation gives founders, authors, speakers, creators, and business owners a new lens for seeing their company: not merely as a service, product, or platform, but as an intellectual property engine. If you want to raise capital, attract strategic partners, increase enterprise value, or simply understand what your business is truly worth, this episode will help you begin finding, protecting, and leveraging the hidden IP already inside your company. PROTECT your first idea FREE ► https://instantip.app/ [https://instantip.app/]