Inbound Academy is a weekly podcast filled with advice that will help you grow your business. Using

Hubspot's ABM Product Manager Ethan Kopit calls in to discuss account-based marketing. He explains how ABM helps businesses of any size better connect with target customers.  Learn More About Account-Based Marketing https://blog.hubspot.com/marketing/account-based-marketing-guide https://blog.gorizen.com/account-based-marketing-implementation-can-be-simple.-heres-how   Connect w/ Ethan https://www.linkedin.com/in/ethan-kopit/ Follow Growth Marketing for Martians on Social Media! Follow on https://anchor.fm/dashboard/episode/e3mb5n/metadata/facebook.com/rizen_inbound/ Follow on https://www.instagram.com/rizen_inbound/ Follow on https://twitter.com/rizeninbound Follow on https://www.linkedin.com/company/rizen-corp/ https://www.linkedin.com/company/rizen-corp/ Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at https://www.gorizen.com/ or https://www.gorizen.com/contact-the-rizen-inbound-marketing-team today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/martians/message Support this podcast: https://anchor.fm/martians/support

Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results! Read the full show notes [https://blog.gorizen.com/how-to-design-customer-feedback] EPISODE MARKERS * 1:06 - Dr. Guess’s Background * 2:39 - How customer behavior COULD change Post-COVID * 5:50 -The Essential Elements of Interaction w/ Customers * 9:48 - Why PLANNING is Crucial When Communicating w/ Customers * 15:38 - How to plan a useful survey * 22:50 - Tools for designing and analyzing surveys * 28:16 - tips for new marketers when starting out * 32:10 - How to connect w/ Dr. Guess Connect w/ Dr. Guess 1. LinkedIn [https://www.linkedin.com/in/drwendyguess/] 2. DrWendyGuess.com [https://drwendyguess.com/] 3. "Indigo Tent" Podcast [https://podcasts.apple.com/us/podcast/indigotents-podcast/id1503405341] Follow Growth Marketing for Martians on Social Media! Follow on Facebook [https://anchor.fm/dashboard/episode/e3mb5n/metadata/facebook.com/rizen_inbound/] Follow on Instagram [https://www.instagram.com/rizen_inbound/] Follow on Twitter [https://twitter.com/rizeninbound] Follow on LinkedIn [https://www.linkedin.com/company/rizen-corp/] [https://www.linkedin.com/company/rizen-corp/] Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com [https://www.gorizen.com/] or contact us [https://www.gorizen.com/contact-the-rizen-inbound-marketing-team] today! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support [https://anchor.fm/inbound-academy/support]

Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode! Learn More About Buyer Personas: * What is a Buyer Persona? A Guide for Sales [https://blog.gorizen.com/buyer-personas-a-guide-for-sales] * How to Build Effective Buyer Personas [https://blog.gorizen.com/how-to-build-effective-buyer-personas] Follow Growth Marketing for Martians on Social Media! Follow on Facebook [https://anchor.fm/dashboard/episode/e3mb5n/metadata/facebook.com/rizen_inbound/] Follow on Instagram [https://www.instagram.com/rizen_inbound/] Follow on Twitter [https://twitter.com/rizeninbound] Follow on LinkedIn [https://www.linkedin.com/company/rizen-corp/] [https://www.linkedin.com/company/rizen-corp/] Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com [https://www.gorizen.com/] or contact us [https://www.gorizen.com/contact-the-rizen-inbound-marketing-team] today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support [https://anchor.fm/inbound-academy/support]

A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support [https://anchor.fm/inbound-academy/support]

We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility. Follow Sebastian Rusk: Podcast Launch Labs website [https://podcastlaunchlab.com/] Facebook [https://www.facebook.com/podcastlaunchlab/] Instagram [https://www.instagram.com/PodcastLaunchLab/] LinkedIn [https://www.linkedin.com/company/podcastlaunchlab/] Twitter [https://twitter.com/MyPodcastLaunch] YouTube [https://www.youtube.com/PodcastLaunchLab] Follow Inbound Academy on Social Media! Follow on Facebook [https://anchor.fm/dashboard/episode/e3mb5n/metadata/facebook.com/rizen_inbound/] Follow on Instagram [https://www.instagram.com/rizen_inbound/] Follow on Twitter [https://twitter.com/rizeninbound] Follow on LinkedIn [https://www.linkedin.com/company/rizen-corp/] [https://www.linkedin.com/company/rizen-corp/] Grow Your Brand With Rizen! We're a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Visit us at gorizen.com [https://www.gorizen.com/] or contact us [https://www.gorizen.com/contact-the-rizen-inbound-marketing-team] today! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support [https://anchor.fm/inbound-academy/support]