Jeansland Podcast

Ep 74: The Future of Traceable Cotton with Imran Asghar

52 min · 20 de may de 2026
Portada del episodio Ep 74: The Future of Traceable Cotton with Imran Asghar

Descripción

Paul Cowell taught Andrew a great deal of what he knows about indigo. In Episode 69, Andrew sits down with Paul Cowell, whose career has moved through ICI, BASF, DyStar, BluConnection, and Archroma. His work sits at the intersection of chemistry, denim processing, mills, brands, and the commercial reality of making innovation work at scale. The conversation begins with chemistry. How synthetic dye development shaped modern textiles. How indigo works. Why pre-reduced indigo changed denim dyeing. And why the fact that most synthetic indigo still comes from China should concern anyone who depends on blue jeans. From there, they get into the strange logic of denim itself. A dye with poor affinity for cotton. A process built around reduction, oxidation, dipping, skying, washing down, and removing much of what was just put on. Inefficient, complicated, and still one of the most beloved systems in apparel. They also talk about bioengineered indigo, the real barriers to cleaner chemistry, and why sustainability in textiles is never just about one product or one claim. It is about clean chemistry, efficient manufacturing, durability, regulation, and whether the industry is willing to pay for better systems. There is a bigger question underneath it all: what happens when the future of fashion depends not only on fiber, fabric, and design, but on the chemistry most consumers never see? This episode is really about indigo, and the complicated system built around making denim blue. Thank you to our sponsor Inside Denim [https://insidedenim.com/?develop=true]. Paul Cowell Global Textile Chemistry & Marketing Strategist, Paul Cowell Consultancy LinkedIn [https://www.linkedin.com/in/paulcowell/] Please follow us on: Instagram [https://www.instagram.com/jeanslandpodcast/], Facebook [https://www.facebook.com/profile.php?id=61579050507485], and LinkedIn [https://www.linkedin.com/company/jeansland-podcast/?viewAsMember=true].

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75 episodios

Portada del episodio Ep 75: Building a Life Around Denim with Beau Lawrence

Ep 75: Building a Life Around Denim with Beau Lawrence

Beau Lawrence built his career by following the work, then building a life around it. In Episode 75, Andrew sits down with Beau Lawrence, founder of Ace Rivington, to talk about denim, entrepreneurship, retail, Santa Barbara, and what it takes to build a business that can actually support the life you want. The conversation starts in Nashville, moves through Los Angeles, design school, Guess, The Territory Ahead, Union, and back again to Guess, where Beau helped shape men’s jeanswear during one of the most active periods in premium denim. From there, they get into Ace Rivington. A piece of fabric kept in his pocket. A Kickstarter campaign. A first store in Santa Barbara. The long process of learning what retail, direct-to-consumer, wholesale, fit, margins, and manufacturing really require. They also talk about the parts of the industry people like to skip over. Working hard. Staying flexible. Making the numbers work. Moving production when quality breaks down. Building something profitable instead of something that only looks good from the outside. Underneath it all is a quieter question: what does success actually look like when the dream is not just growth, but happiness, stability, and the ability to keep doing the work? Thank you to our sponsor Inside Denim [https://insidedenim.com/?develop=true]. Beau Lawrence Founder & CEO at Ace Rivington, Inc. Ace Rivington [https://www.acerivington.com/?srsltid=AfmBOop7cEiwVYP1T45oc62lT2TJPzfZHVW9d4EQFw-f0EJxQMwwKZh2], Instagram [https://www.instagram.com/acerivington/?hl=en], LinkedIn [https://www.linkedin.com/in/beau-lawrence-7532b52/] Please follow us on: Instagram [https://www.instagram.com/jeanslandpodcast/], Facebook [https://www.facebook.com/profile.php?id=61579050507485], and LinkedIn [https://www.linkedin.com/company/jeansland-podcast/?viewAsMember=true].

1 de jul de 202645 min
Portada del episodio Ep 74: The Future of Traceable Cotton with Imran Asghar

Ep 74: The Future of Traceable Cotton with Imran Asghar

Pakistan’s cotton crop is recovering. But that is only part of the story. In Episode 74, Andrew sits down again with Imran Asghar, Head of Asia Pacific at FibreTrace, to discuss cotton, traceability, sustainability, and the growing pressure to prove where products actually come from. FibreTrace uses physical tracers and real-time scanning to help verify fiber movement through the supply chain. The discussion begins in Pakistan, where cotton acreage is expanding after several difficult years. They discuss seed quality, government support, farmer economics, water availability, and the challenges facing growers as costs rise across the region. From there, the discussion moves into traceability.  How cotton is tracked through the supply chain. Why less than two percent of global cotton is physically traceable today. And why brands, governments, and consumers are increasingly asking for more than certifications and paperwork. They also explore competing approaches to verification, the role of technology in authenticating origin claims, and why proving sustainability may become just as important as making it. Along the way, they look at water use, regenerative agriculture, cluster farming, and the efforts underway in countries such as Pakistan and Uzbekistan to strengthen both cotton production and textile manufacturing. Underneath it all is a larger question: as sustainability claims become more common, how will the industry distinguish between what can be documented and what can actually be verified? Thank you to our sponsor Inside Denim [https://insidedenim.com/?develop=true]. Imran Asghar Head of Asia Pacific, FibreTrace® | Cotton Traceability FibreTrace [https://www.fibretrace.io]®, Instagram [https://www.instagram.com/fibretrace], LinkedIn [https://www.linkedin.com/company/fibretrace/] Please follow us on: Instagram [https://www.instagram.com/jeanslandpodcast/], Facebook [https://www.facebook.com/profile.php?id=61579050507485], and LinkedIn [https://www.linkedin.com/company/jeansland-podcast/?viewAsMember=true].

24 de jun de 202643 min
Portada del episodio Ep 73—FRESH BLOOD, Part 7: From Upcycling to Opportunity with Landon Williams

Ep 73—FRESH BLOOD, Part 7: From Upcycling to Opportunity with Landon Williams

FRESH BLOOD is about renewal. Every industry either regenerates itself or slowly hardens. In this Jeansland series, Andrew steps back to listen to the next generation already working inside denim’s supply chain, upstream in fibers, sourcing platforms, laundries, and raw materials. In Part 7 of the series, Andrew sits down with Landon Williams, denim designer, artist, and founder of Nolia James. Landon grew up in Mississippi, surrounded by generations of makers, repairers, and creatives. What started with altering and repairing clothes eventually led him to Levi’s, denim production, upcycling, and a growing interest in how garments can be transformed rather than discarded. Andrew and Landon talk about denim fit, manufacturing in Chicago, indigo dyeing, upcycling, and why he believes the industry needs to think differently about waste, materials, and the lifecycle of clothing. They also get into new fibers, secondhand fashion, the future of retail, and why some of the most interesting opportunities may come from finding value in what already exists. For Landon, waste is not the end of the process. It is where the next idea begins. And maybe that is exactly where the industry needs to look next. Thank you to our sponsor Inside Denim [https://insidedenim.com/?develop=true]. Landon Williams Founder of Nolia James Nolia James [https://www.noliajames.net], Landon's Instagram [https://www.instagram.com/landontate/], Nolia James' Instagram [https://www.instagram.com/noliajames/], X [https://x.com/LandonTate_] Please follow us on: Instagram [https://www.instagram.com/jeanslandpodcast/], Facebook [https://www.facebook.com/profile.php?id=61579050507485], and LinkedIn [https://www.linkedin.com/company/jeansland-podcast/?viewAsMember=true].

17 de jun de 202637 min
Portada del episodio Ep 72: The End of the Everlane Experiment

Ep 72: The End of the Everlane Experiment

In Episode 72’s Andrew’s Take, Andrew reflects on the sale of Everlane, one of the most visible transparency-focused brands of the last fifteen years. For years, Everlane tried to bring sourcing, factories, pricing, and production into the consumer conversation. Whether you agreed with everything the company did or not, it stood apart from most apparel brands by making transparency part of its identity. The discussion looks at what the sale might tell us about sustainability, consumer behavior, and the economics behind doing things differently. Not whether consumers care about these issues, but whether they care enough to change how they buy. At the center of it all is a larger question. If transparency only works when consumers are willing to pay for it, what happens when they aren’t? Thank you to our sponsor Inside Denim [https://insidedenim.com/?develop=true]. Please follow us on: Instagram [https://www.instagram.com/jeanslandpodcast/], Facebook [https://www.facebook.com/profile.php?id=61579050507485], and LinkedIn [https://www.linkedin.com/company/jeansland-podcast/?viewAsMember=true].

10 de jun de 20265 min
Portada del episodio Ep 71: Designing Denim Through Change with Lucia Rosin

Ep 71: Designing Denim Through Change with Lucia Rosin

Some people enter denim through fashion. Lucia Rosin came to it through patternmaking, textiles, and the discipline of building a garment from the inside out. In Episode 71, Andrew sits down with Lucia Rosin, founder of MEIDEA, to talk about craft, sustainability, education, and the long path from technical knowledge to industry perspective. The conversation begins in Veneto, where Lucia grew up in a farming family outside Treviso. From there, it moves through technical fashion school, early work in Italy, formative years in India and Bali, and eventually Benetton in the 1990s, when denim, fabric development, and creative freedom were all part of the same conversation. Along the way, they discuss sustainability, Made in Italy, the changing expectations placed on brands, and what happens when technical skills become harder to pass on. As a teacher at IUAV in Venice, Lucia also offers a perspective on the next generation entering the industry, and why curiosity, patience, and hands-on experience still matter in a business increasingly shaped by technology. This episode is about how knowledge gets built, how industries change, and what is worth preserving as they do. Thank you to our sponsor Inside Denim [https://insidedenim.com/?develop=true]. Lucia Rosin Founder of MEIDEA | Founder & Designer at BLU’N ME MEIDEA [https://www.meidea.it], BLU'N ME Instagram [https://www.instagram.com/blu.nme/], LinkedIn [https://www.linkedin.com/in/lucia-rosin-6a230121/] Please follow us on: Instagram [https://www.instagram.com/jeanslandpodcast/], Facebook [https://www.facebook.com/profile.php?id=61579050507485], and LinkedIn [https://www.linkedin.com/company/jeansland-podcast/?viewAsMember=true].

3 de jun de 202647 min