Let's Talk Loyalty

This episode is available in audio format on our Let's Talk Loyalty [https://letstalkloyalty.com/] podcast and in video format on www.Loyalty.TV [https://www.loyalty.tv/watch-for-free/]. In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee [https://letstalkloyalty.com/host/aaron-dauphinee-clmp/], the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview [https://www.cadillacfairview.com/], Craig Flannagan [https://www.linkedin.com/in/craigflannagan/].  Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into curating customer experiences at Canada's premier commercial real estate agent that operates some of the countries highest-performing shopping centres.  He shares his perspective on loyalty being immersive of the human element, which begins from creating experiences that draw people into their spaces and then sees them return.  A very progressive conversation on what loyalty looks like in a non-traditional sector (mall loyalty) that is intertwined with one more core (retail loyalty). This episode is sponsored by Comarch [https://www.comarch.com]. Show Notes: 1) Craig Flannagan [https://www.linkedin.com/in/craigflannagan/].  2)Cadillac Fairview [https://www.cadillacfairview.com/] 3)Aaron Dauphinee [https://letstalkloyalty.com/host/aaron-dauphinee-clmp/] 4) The Power of Moments [https://www.amazon.ae/Moments-Certain-Experiences-Extraordinary-Impact/dp/0593079264/ref=asc_df_0593079264?mcid=0600d26c957a3d2b93f239baaa282a08&tag=googleshopp09-21&linkCode=df0&hvadid=719199193382&hvpos=&hvnetw=g&hvrand=18065329699164996513&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9198768&hvtargid=pla-366211797248&psc=1&gad_source=1]* (Book) *In this episode, the guest mistakenly refers to the book by an incorrect title. The correct title is The Power of Moments We appreciate your understanding and hope you enjoy the conversation.

In this episode, Charlie Hills [https://www.linkedin.com/in/charlie-hills1/] interviews Dayoán Daumont [https://www.linkedin.com/in/dayoan/], Head of Strategy at Ogilvy One [https://www.ogilvyone.com], where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The conversation explores his favourite book and loyalty programmes, key highlights and learnings from the initiatives he has led, and an in-depth look at Ogilvy One’s new loyalty research, The Four Dimensions of Loyalty. [https://www.ogilvy.com/ideas/four-dimensions-loyalty] Show Notes: 1) Charlie Hills [https://www.linkedin.com/in/charlie-hills1/] 2) Dayoán Daumont [https://www.linkedin.com/in/dayoan/], 3) Ogilvy One [https://www.ogilvyone.com] 4) The Four Dimensions of Loyalty [https://www.ogilvy.com/ideas/four-dimensions-loyalty] 5) Neuromancer [https://www.amazon.com/Neuromancer-William-Gibson/dp/0441569595]

This episode is available in audio format on our Let's Talk Loyalty [https://letstalkloyalty.com/] podcast and in video format on www.Loyalty.TV [https://www.loyalty.tv/watch-for-free/]. In this episode, Bill Hanifin [https://www.linkedin.com/in/billhanifin/], Managing Editor, The Wise Marketer [https://thewisemarketer.com], speaks with Mitch Walden [https://www.linkedin.com/in/mitch-walden/], Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. [https://www.scooterscoffee.com] Scooter’s Coffee was founded in Nebraska over 25 years ago and now operates over 800 locations in 29 states in the US. Mitch is responsible for driving success for digital, loyalty, customer activation and owned social media strategies for Scooter’s coffee. His insights in this conversation will shed light on how this major coffee brand is creating growth and profitability through application of a coordinated digital strategy and a focus on customer loyalty. Episode is sponsored by Comarch. [https://www.comarch.com/trade-and-services/loyalty-marketing/?gad_source=1&gad_campaignid=17423668786&gbraid=0AAAAAC10JFXDUltfiArZ5pLDzDkqwe1zf&gclid=CjwKCAjwvO7CBhAqEiwA9q2YJZhqQe-UzVPSu-LW1oLZjujlh7AG2mb84VpiUEub0yBaEz5TfFbWXxoCFwwQAvD_BwE] Show notes: 1) Mitch Walden [https://www.linkedin.com/in/mitch-walden/] 2)Scooter’s Coffee [https://www.scooterscoffee.com] 3) Bill Hanifin [https://www.linkedin.com/in/billhanifin/] 4) The Wise Marketer [https://thewisemarketer.com] 5) The Energy Bus [https://www.amazon.com/Energy-Bus-Rules-Fuel-Positive/dp/0470100281] (Book)

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. [https://www.linkedin.com/in/esthersubias/]Exploraremos cómo Puntos Palacio, [https://www.elpalaciodehierro.com/amamos-los-puntos.html?srsltid=AfmBOopvQ7jiDZkPaqhdmlnPEYjWQb9gP86sZNy_rVk9f1m-8WzlHfX5] más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas, comunidades vibrantes y una profunda personalización basada en la data, elevando la relación con sus clientes a un nivel Totalmente Palacio. ¡Prepárense para descubrir los secretos de la lealtad en el segmento más exclusivo del retail! Hosted by Alex Saul [https://www.linkedin.com/in/alejandro-gonzalezsaul/] Show notes: 1) Esther Subias Hernandez [https://www.linkedin.com/in/esthersubias/] 2) El Palacio de Hierro [https://www.elpalaciodehierro.com/] 3) Pour Your Heart Into It – Howard Schultz [https://www.amazon.ae/Pour-Your-Heart-into-Starbucks/dp/0786883561]

This episode is available in audio format on our Let's Talk Loyalty [https://letstalkloyalty.com/] podcast and in video format on www.Loyalty.TV [https://www.loyalty.tv/watch-for-free/]. Udhara De Silva [https://www.linkedin.com/in/udharad/] is the Head Loyalty Marketing for Singapore Airlines [https://www.singaporeair.com/en_UK/ae/home#/book/bookflight] in Australia, being involved in the successful launch of Kris+ [https://www.singaporeair.com/en_UK/ae/ppsclub-krisflyer/use-miles/krisplus/] in in November 2023, and growing the Australian KrisFlyer [https://www.singaporeair.com/en_UK/ae/ppsclub-krisflyer/krisflyer/krisflyer/] member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand.  Hosted by Carly Neubauer [https://www.linkedin.com/in/carlyneubauer/] This episode is sponsored by Comarch Show Notes: 1) Udhara De Silva [https://www.linkedin.com/in/udharad/] 2) Singapore Airlines [https://www.singaporeair.com/en_UK/ae/home#/book/bookflight] 3) KrisFlyer [https://www.singaporeair.com/en_UK/ae/ppsclub-krisflyer/krisflyer/krisflyer/] 4) Kris+ [https://www.singaporeair.com/en_UK/ae/ppsclub-krisflyer/use-miles/krisplus/] 5) Hidden Potential [https://www.amazon.ae/Hidden-Potential-Science-Achieving-Greater/dp/0753560046/ref=sr_1_1?adgrpid=154424325296&dib=eyJ2IjoiMSJ9.BOaaeToSYm0V_4D42qRq9-6tT-OUKQz_4z5apcvjILg4bgnIbaIp1K5jOZcBFGyJODX4xmmyqmQZzqcRWq0BtAlTnpMalN7myWPNlNFSeWcP4VvfUp-hZ1oRt9h1vCO8mLEngenqTcfIAOgBUJnE8V-o0kl0OmogU3frI_XW8_dwOkoOh36ArfQO2Tj9RW2VadA_YeWabw8aUulFeArfcNXfqhZSICLq4evvk1YQ3I8vj-J97HNIjwTf-u9r9uwIQOiZX6fULisK8hmVttC1uw.r_fEWo-l1IsGgvnZInV8IEWNiSJscDF3k_XxDyETu7w&dib_tag=se&hvadid=675389044451&hvdev=c&hvlocphy=9198768&hvnetw=g&hvqmt=e&hvrand=14735076553157918423&hvtargid=kwd-2087537167098&hydadcr=9210_2292750&keywords=adam+grant+hidden+potential&mcid=2768da90f51c35dcb10523ed6205eb81&qid=1750256672&sr=8-1] (Book) 6) Singapore Airlines Launches Kris+ Loyalty Program in Australia  [https://letstalkloyalty.com/singapore-airlines-loyalty-program-kris-australia/] -2024 episode