Dr. Jake Teeny: Emotion, AI, and the New Rules of Influence

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What happens when a persuasion scientist looks at AI, political polarization, and modern marketing through the lens of psychology? In this episode, we dive into how emotion, personalization, and intelligent machines are reshaping everything from our ads to our anxiety—and what to do about it. In this episode, Philip and Dr. Jake Teeny discuss: * Political polarization, conversation, and democracy * AI’s role in persuasion, personalization, and social media * Marketing, advertising, creativity, and hyper‑personalization * Emotion regulation, anxiety, and reframing negative feelings * Storytelling, emotional intelligence, and the power of psychology in business Lightbulb Moments: * Political polarization is amplified by social media and smartphones, but many people’s beliefs are much closer to the middle than the extreme caricatures we hold in our heads. * AI is currently strongest at analytics and targeting, while human creativity still leads in complex, compelling advertising and storytelling. * Personalization works through self‑relevance, fluency, and deeper thinking—but when it crosses into surveillance or touches stigmatized identities, it quickly backfires. * Emotion regulation strategies like reappraisal—shifting from “what if” to “even if”—can transform anxiety and stress into more manageable, even motivating, experiences. * Emotional intelligence and an understanding of psychology often predict real‑world performance better than raw IQ, influencing everything from procrastination to leadership and team dynamics. “Good marketing is good storytelling.” - Dr. Jake Teeny Jake Teeny holds a B.S. in Psychology and Philosophy from Santa Clara University and earned his M.A. and Ph.D. in Social Psychology from The Ohio State University. He is currently an Associate Professor of Marketing at Northwestern University’s Kellogg School of Management, where his research focuses on the science of social influence, exploring what makes messages more persuasive, why people share ideas, and how AI can personalize content to drive engagement. His work has been published in leading psychology and marketing journals, and he has contributed widely cited theoretical frameworks on influence. Beyond academia, Jake shares behavioral insights through his blog, Everyday Psych, and teaches MBA students, executives, and corporate audiences on topics such as persuasion, storytelling, and emotional intelligence. He is also an accomplished creative writer, with numerous short stories and screenplays featured in literary magazines and national competitions, continually bringing imaginative narratives to life across genres. Connect with Dr. Jake Teeny: Website: https://everydaypsych.com/ [https://everydaypsych.com/] Connect with Philip: Website: https://www.fornarolaw.com/ [https://www.fornarolaw.com/] Podcast Website: https://lbmpodcast.com/ [https://lbmpodcast.com/] "X": https://x.com/FornaroLaw [https://x.com/FornaroLaw] Pinterest: https://www.pinterest.com/philipfornaro/ [https://www.pinterest.com/philipfornaro/] YouTube: https://www.youtube.com/@fornarolaw3002 [https://www.youtube.com/@fornarolaw3002] LinkedIn: https://www.linkedin.com/in/fornarolaw [https://www.linkedin.com/in/fornarolaw] Instagram: https://www.instagram.com/fornarolaw/ [https://www.instagram.com/fornarolaw/] Facebook: https://www.facebook.com/FornaroLaw [https://www.facebook.com/FornaroLaw] https://www.facebook.com/philip.fornaro.3/ [https://www.facebook.com/philip.fornaro.3/] Podcast Production by Turnkey Podcast. Thinking of starting a podcast? Get more info at https://turnkeypodcast.com/ [https://turnkeypodcast.com/] or reach out to Doug Sandler directly at Doug@TurnkeyPodcast.com [Doug@TurnkeyPodcast.com] or call 410-340-6861. You’re the expert. Your podcast will prove it. Horton’s Home Lighting Lighting isn’t just about seeing – it’s about how a space feels. Thoughtful design. Expert execution. Real impact. https://www.hortonshome.com/ [https://www.hortonshome.com/]

Mark Roberge: How to Scale at the Right Time, with the Right People, for the Right Reasons

Scaling shouldn't mean just pouring gas on the fire and hoping you don't burn the house down. In this episode, you’ll get a sharp, real-world breakdown of what it actually takes to hit product‑market fit, nail your go‑to‑market strategy, and hire the right sales talent without falling for standard, cookie-cutter playbooks. In this episode, Philip and Mark Roberge discuss: * Defining and diagnosing product-market fit * Why go-to-market fit must come before real scaling * Leading indicators of retention and customer value * The “inappropriate cut and paste” problem in sales and GTM * AI, disruption, and the future of happiness, capitalism, and work Lightbulb Moments: * Scaling too early or too fast is one of the biggest reasons promising companies fail—not because the product is bad, but because the timing and speed of scale are wrong. * Product market fit is not about revenue or customer count; it’s about consistently creating value that shows up in retention and repeat behavior. * Go-to-market fit is a separate, critical milestone: proving you can acquire and serve customers profitably with real prices, real quotas, and real demand generation. * Copy‑pasting another company’s hiring profile, sales methodology, or demand strategy without context is a recipe for misalignment and wasted resources. * AI will reshape how companies build, sell, and operate, and it also opens a door to redesign capitalism itself around greater freedom, time, and happiness if society chooses to use it that way. “There is no universal answer to those questions... and you have to design that system within your context, and usually context is like, Who are you selling to, and what are you selling, product and market?” - Mark Roberge Mark Roberge is a Co-Founder at Stage 2 Capital, a venture fund supported by over 1,000 sales and marketing executives that has invested in more than 100 startups, helping founders scale through proven revenue growth strategies and experienced go-to-market leadership. He has also been part of the Harvard Business School faculty for over a decade, where he teaches sales, marketing, and entrepreneurship while mentoring early-stage founders. Prior to this, he was the fourth employee and founding CRO of HubSpot, where he built and scaled the go-to-market function from zero revenue to IPO, pioneering a data-driven, buyer-centric sales model that has influenced modern sales teams globally. Mark holds an MBA from the MIT Sloan School of Management and an undergraduate engineering degree from Lehigh University. He is the author of the bestselling books The Sales Acceleration Formula and The Science of Scaling, which distill decades of experience into a practical, data-driven roadmap for founders, executives, and investors striving to achieve sustainable, scalable growth. Mark has been featured in popular publications such as the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, and Harvard Business Review, delivered keynotes at major conferences including South by Southwest, SaaStr, Inbound, and the World Business Forum, and guest lectured at leading institutions such as MIT, Stanford, and Harvard. Connect with Mark Roberge: LinkedIn: https://www.linkedin.com/in/markroberge/ [https://www.linkedin.com/in/markroberge/] Connect with Philip: Website: https://www.fornarolaw.com/ [https://www.fornarolaw.com/] Podcast Website: https://lbmpodcast.com/ [https://lbmpodcast.com/] "X": https://x.com/FornaroLaw [https://x.com/FornaroLaw] Pinterest: https://www.pinterest.com/philipfornaro/ [https://www.pinterest.com/philipfornaro/] YouTube: https://www.youtube.com/@fornarolaw3002 [https://www.youtube.com/@fornarolaw3002] LinkedIn: https://www.linkedin.com/in/fornarolaw [https://www.linkedin.com/in/fornarolaw] Instagram: https://www.instagram.com/fornarolaw/ [https://www.instagram.com/fornarolaw/] Facebook: https://www.facebook.com/FornaroLaw [https://www.facebook.com/FornaroLaw] https://www.facebook.com/philip.fornaro.3/ [https://www.facebook.com/philip.fornaro.3/] Podcast Production by Turnkey Podcast. Thinking of starting a podcast? Get more info at https://turnkeypodcast.com/ [https://turnkeypodcast.com/] or reach out to Doug Sandler directly at Doug@TurnkeyPodcast.com [Doug@TurnkeyPodcast.com] or call 410-340-6861. You’re the expert. Your podcast will prove it. Horton’s Home Lighting Lighting isn’t just about seeing – it’s about how a space feels. Thoughtful design. Expert execution. Real impact. https://www.hortonshome.com/ [https://www.hortonshome.com/]

1 de jul de 202653 min

Dr. Jake Teeny: Emotion, AI, and the New Rules of Influence

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