Live Your Edge Podcast

In this episode of "Live Your Edge," Gilbert interviews Brad Lea, who brings a refreshing perspective to sales. Brad underscores the importance of honing empathy and active listening skills, emphasizing salespeople as problem solvers more than product pushers. He highlights the need for understanding customer pain points and tailoring solutions accordingly. Brad also offers novel strategies, such as helping customers "feel" their problem and recognize their need for the offered solution. He urges salespeople to foster a client relationship that values the product more than money, further stressing the importance of listening rather than dominating conversations. Exploring his business growth, Brad points out the significance of recurring revenue and discusses the challenges of selling online courses. The conversation also delves into the importance of scaling, clear vision of success and developing resilience to discomfort. In a final note of advice, Brad underscores the necessity of clear, decisive choices in life and business.

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Here are some Key Takeaways * Struggles that you might face that will challenge your beliefs * How to make criteria to create better decisions * Learn to breakdown, maximize or sort your criteria to make conscious decisions * Different ways to sort your criteria * How to figure out what you value * Learn how to understand what you feel about different things * Know how to deal with your mistakes in the decision-making process Get to know more about Alon LinkedIn: https://www.linkedin.com/in/alonbraun [https://www.linkedin.com/in/alonbraun] Website: http://alonbraun.com/ [http://alonbraun.com/] Book: https://www.amazon.com/gp/product/B094459WKL/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0 [https://www.amazon.com/gp/product/B094459WKL/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0]

Here are some Key Takeaways of their talk: * The more advertising you do, the more people will see your product, the more you got remarketing audiences. * You will not get a sale on your first ad, you have to do it over and over again. * Learn how much time to spend in validating. * See how does combined knowledge leads you to success. * Why do you need to think of marketing first rather than the product? * Different ideas and strategies in developing your product. * Factors to consider in what work or company that you want to work with. Get to know more about Samit Patel LinkedIn: https://www.linkedin.com/in/samitpatelmarketing/?originalSubdomain=uk Website: https://www.samitpatel.net/