Marketing Tips for Photographers | The Tog Republic Podcast

So you’ve written the blog post, added all the pretty pictures, and hit publish. Now what? In this episode, I’m sharing the exact steps I take after every blog post goes live to make sure it actually gets seen. Because let’s be honest, writing it is just the beginning. From optimizing for mobile to using Google Search Console, reaching out to vendors, and repurposing the content across platforms like Pinterest and Instagram, this workflow helps me get the most mileage out of every post. Whether you’re blogging consistently or just getting back into it, this episode will give you a clear plan to follow after you hit publish! 🎧 Hit play and let’s talk strategy! Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thetogrepublic.com/join]⁠⁠https://thetogrepublic.com/join⁠⁠⁠⁠ [https://thetogrepublic.com/join] Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thetogrepublic.com/pinterest] This episode is sponsored by Pic-Time Pic-Time is my favorite tool to deliver galleries to clients—it’s clean, easy to use, and looks beautiful. It’s the perfect solution for photographers and videographers to showcase their work. Check them out and get started for free at Pic-Time.com [https://www.pic-time.com/]

Friend, if content creation feels overwhelming or you're stuck on what to post and where, you’re going to love today’s episode. I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who’s all about helping creators grow their brand and make money through photography. He’s based in beautiful Barcelona, and he blends content creation with coaching in a way that feels honest, approachable, and doable — no burnout required. In this episode, we dive into Matty’s approach to “Onion Strategy” — a genius and practical way to think about content marketing in layers. It’s all about building trust, visibility, and connection without having to be everywhere all the time. We talk about: * What the Onion Strategy is and how it works * How to approach content when you're a solo creative * Why repurposing content is a game-changer * Mistakes to avoid when trying to grow your brand online * And how to build a presence that attracts the right clients Whether you're brand new to content marketing or ready to take your strategy to the next level, this episode will inspire you to show up in a way that feels aligned, intentional, and impactful. Check out all the links to Matty here: www.thetogrepublic.com/podcast/the-onion-strategy-with-matty-loucas -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thetogrepublic.com/join]⁠https://thetogrepublic.com/join⁠⁠⁠ [https://thetogrepublic.com/join] Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thetogrepublic.com/pinterest]

Friend, meet Vanessa Joy — a talented photographer specializing in weddings, portraits, and corporate branding across Austin, NJ, and NYC. On top of working with major brands and being a Canon Explorer of Light, Vanessa has built an incredible YouTube channel with 200K subscribers and over 500 videos! In this episode, I chat with Vanessa about how creating video content can help photographers attract couples, build trust, and increase visibility. Whether you’re just starting out or want to level up your channel, this conversation is filled with practical tips to turn viewers into clients. You don’t want to miss it! You Can Find More About Vanessa Joy Here: Photography Education [https://www.breatheyourpassion.com/] Download my favorite preset for free [https://bit.ly/freejoypreset] Apply to the Mastermind [https://bit.ly/photoinsidermm] Her YouTube Channel [https://www.youtube.com/@VanessaJoy] Some of My Favorite YouTube Channels: Cecilia Blomdahl [https://www.youtube.com/@CeciliaBlomdahl] Sam & Victor [https://www.youtube.com/@SamandVictor] Georgen Loh [https://www.youtube.com/@HausByG] Her 86m2 [https://www.youtube.com/@Her86m2] My own :) [https://www.youtube.com/@carolinaguzik] -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thetogrepublic.com/join]⁠https://thetogrepublic.com/join⁠⁠⁠ [https://thetogrepublic.com/join] Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thetogrepublic.com/pinterest]

Friend, meet the amazing Noella Andres! A former wedding photographer turned consultant and marketing expert, she now helps photographers expand their reach and impact while working closely with brands to build meaningful connections. In this episode, Noella breaks down how photographers can collaborate with brands in a way that’s both strategic and mutually beneficial. We’re talking about what brand collaborations actually are, who can reach out to brands, and the best practices for attracting the right partnerships. Plus, Noella shares insights on brand expectations and common mistakes to avoid. If you’ve ever wanted to work with brands but weren’t sure where to start, this episode is for you! You can find more about Noella Andres here: ⁠Her Instagram [https://www.instagram.com/noellaandres/] -- Offerings for Photographers 3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thetogrepublic.com/join]https://thetogrepublic.com/join⁠⁠ [https://thetogrepublic.com/join] Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thetogrepublic.com/pinterest]

I published this episode two years ago [https://thetogrepublic.com/podcast/214-tracking-your-data-to-make-better-marketing-choices] but I'm confident that the insights are still incredibly useful today. If you're not tracking your numbers, you're missing out on opportunities to pivot your business or double down on what truly makes a difference. Enjoy this episode! -- Offerings for Photographers * 3 steps to turn Pinterest into a traffic machine (this is a freebie!):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/join⁠ [https://thetogrepublic.com/join] * Purchase The Art of Pinning:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetogrepublic.com/pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thetogrepublic.com/pinterest]