Marketing Today with Alan Hart

Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary discovered her passion for being an operator and marketer, which led her to roles in product marketing and communications at companies like MediaMath, News Corporation, and Frame AI. With a B.A. in Entrepreneurship and History from NYU, and even an early stint as a PR intern for Zac Posen, Mary brings a rich tapestry of experiences, driving innovative strategies and meaningful impact in the complex landscape of AI-powered infrastructure solutions.  Neara is an infrastructure modeling platform revolutionizing how utility companies prevent outages and enhance transmission capacity. Recognized as one of TIME's 100 Most Influential Companies, Neara stands out for its transformative impact on utilities worldwide, enabling them to mitigate weather-related risks and improve resilience against potential disruptions. Beyond risk management, Neara’s advanced AI network modeling is a pivotal tool in advancing the global clean energy transition, helping utilities identify and address risks swiftly, assess the scope of potential issues, and streamline communication with policymakers to drive timely and informed decisions.  On today’s show, Alan and Mary explore how the intersection of marketing and public policy shapes her strategic approach at Neara. They discuss the unique challenges of marketing in a regulated industry, highlighting the intricate balance required to navigate both compliance and creative engagement. They also discuss the complexities of managing international marketing activities and how the global scope amplifies these challenges. Additionally, they uncover how Neara leverages cutting-edge AI solutions to enhance their marketing strategies, utilizing marketing AI tools to drive innovation and efficiency in reaching their target audience effectively.  In this episode, you'll learn:  * The connection between public policy and marketing  * The role empathy plays when marketing in a regulated global industry  * Strategies to maintain customer trust and clarity when marketing a company powered by AI innovation  Key Highlights:  * [01:39] Rescue dogs  * [03:09] Career path to Neara  * [07:43] What is Neara  * [10:47] Marketing at Neara  * [15:46] How public policy fits with marketing   * [17:15] How marketing is different in a regulated industry   * [19:00] Complexities of having an international scope  * [21:09] Messaging and talking about AI  * [24:30] An experience from your past that defines you  * [26:46] Advice to your younger self  * [27:19] A topic that you and other marketers need to learn more about  * [28:52] Trends or subcultures others should follow  * [31:54] Largest opportunity or threat to marketers today  Resources Mentioned:    * Mary Cleary [https://www.linkedin.com/in/mary-cleary-71212423/]   * Neara [https://neara.com/]   * No Dogs Left Behind [https://nodogsleftbehind.com/] (non-profit)   * Founder of No Dogs Left Behind, Jeffrey Beri [https://nodogsleftbehind.com/jeff-beris-story/]   * Lawrence Lenihan [https://www.linkedin.com/in/lawrencelenihan/]   * Zac Posen [https://zacposen.com/]   * Exit Five [https://www.exitfive.com/]   * The Food Lab [https://www.amazon.com/Food-Lab-Cooking-Through-Science/dp/0393081087] (book) by J. Kenji Lopez-Alt [https://www.kenjilopezalt.com/]   * Gong Labs [https://www.gong.io/]   Follow the podcast:    * Listen on iTunes (link: http://apple.co/2dbdAhV [http://apple.co/2dbdAhV])    * Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa [http://bit.ly/2Rc2kVa])    * Listen on Spotify (Link: http://spoti.fi/2mCUGnC [http://spoti.fi/2mCUGnC])    Connect with the Guest:    * https://www.linkedin.com/in/mary-cleary-71212423/ [https://www.linkedin.com/in/mary-cleary-71212423/]   * https://x.com/Neara_Global [https://x.com/Neara_Global]   * https://www.instagram.com/neara_global/ [https://www.instagram.com/neara_global/]   Connect with Marketing Beyond and Alan Hart:    * Twitter Alan B Hart - http://twitter.com/abhart [http://twitter.com/abhart]    * LinkedIn Alan  - https://www.linkedin.com/in/alanhart [https://www.linkedin.com/in/alanhart]    Post-Production Credits:   * Integrity Media Solutions LLC [https://samikaylynn.wixsite.com/podcasting]

We have a new look and name, Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better. We've expanded our team and boosted our global support to bring you the great content you love, plus so much more. Marketing Beyond will take you on a deeper journey into the future of marketing. We'll continue to go beyond the conventionalvand explore the strategies, technologies, and trends reshaping the marketing landscape.  We still want to inspire you to think differently and equip you with insights that empower you to be at the cutting edge of our industry. And each episode will bring you thought-provoking discussions with marketing leaders, visionaries, and innovators pushing the boundaries of what's possible. Whether it's exploring the impact of AI, sharing complex international marketing strategies, or diving into innovative digital transformations will cover it all. For those who have been with us since the Marketing Today days, rest assured Marketing Beyond builds on the strong foundation we've already established. You can find all the archived episodes of Marketing Today at MarketingTodayPodcast.com or by searching Marketing Today with Alan Hart in your podcast listening app of choice. So if you're curious, ambitious, and ready to redefine what marketing can be, you're still in the right place. Our first episode under Marketing Beyond Brand is coming to you on January 22nd. Be on the lookout for great content by visiting www.deloittedigital.com/us/marketingbeyond. [https://www.deloittedigital.com/us/marketingbeyond] Thank you for joining us on this exciting journey and welcome to Marketing Beyond with Alan.

Marketing Today has a new look and name: Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. In Marketing Beyond with Alan Hart, Alan embarks on a new chapter with the relaunch of his marketing podcast. In this brief preview, Alan introduces you to Marketing Beyond—the evolution of Marketing Today—and invites you to discover how the show's expanded team and global support will help bring you the content you’ve come to know and love! Get ready to dive deeper into the future of marketing as the new series explores cutting-edge strategies, technologies, and trends reshaping the marketing landscape. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Melton Littlepage is a seasoned marketing executive with over two decades of experience driving innovation, creating new categories, and accelerating growth in the technology sector. Currently the Chief Marketing Officer at 1Password, Melton previously held the same role at Outreach, where he led comprehensive global marketing teams to enhance brand presence and revenue generation. His prior leadership roles include transformative contributions at Tenable in cybersecurity, New Relic in software analytics, Schoology in edtech, and Concur, a multi-billion dollar global B2B SaaS leader. His expertise spans strategic communications, brand management, demand generation, and customer engagement across diverse domains. 1Password offers identity security and access management solutions built for the way people work and live today. Trusted by over 150,000 businesses and millions of consumers worldwide, the company’s enterprise password manager helps individuals and businesses store, manage, and use passwords and other sensitive information safely, and features strong password generation, secure storage, encrypted data protection, and cross-platform accessibility. Ideal for personal and enterprise use, 1Password supports secure credential sharing, password hygiene monitoring, and integration with business tools, offering a user-friendly solution for enhancing digital security. In 2024, 1Password became a multi-product security company with the debut of its 1Password Extended Access Management platform, enabling businesses to secure every sign in to every app from every device. On today’s show, Alan and Melton discuss 1Password and its role in the cybersecurity space, exploring how Melton differentiates the brand. They explore 1Password’s strategic move into the golf industry through the Presidents Cup and the potential power of sports marketing. Melton shares his approach to crafting marketing strategies for both B2B and B2C audiences. They end by examining how trends like Formula 1’s resurgence and the popularity of longform podcasts are shifting the way we should think about marketing. In this episode, you'll learn: * The strategy behind a bold marketing move  * Insight on how to successfully pitch a new strategy * How Formula 1 and longform podcasts are reshaping the way we approach marketing Key Highlights: * [01:11] Personal story: Fear of heights * [04:05] Career path to 1Password * [11:42] What is going on in the cybersecurity industry * [13:56] How 1Password is approaching security * [16:33] Differentiating within industry * [19:19] Recent sports marketing move with golf  * [24:12] The pitch  * [27:04] An experience from your past that defines you * [29:08] Advice to your younger self * [30:32] A topic that marketers need to learn more about: Mapping your buyers journey * [33:04] Trends or subcultures others should follow: Formula 1 movement * [36:00] Largest opportunity or threat to marketers today: Longform podcast Looking for more? Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! [https://wp.me/p9yNpY-O4W] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she focused on building cloud, data, AI, and SaaS strategies. Before that, she was Global Head of Customer Segmentation & Customer Experience at General Electric and also held roles of increasing responsibility at Oracle for 10 years, as well as leadership roles at Ameritech and GTE, now Verizon. Thankfully, Jacqueline has always loved math, because, as she points out, marketing today is based mostly on data. However, she also emphasizes the importance of empathy and notes that it is essential in creating a space where people can be authentic and drive innovation, productivity, and product design.  In this episode, Alan and Jacqueline talk about where trust fits into the AI conversation, what leaders need to know before launching an AI initiative, and how AI can boost efficiency and productivity. Jacqueline also tells us why underrepresented people, like black female business leaders, need to be involved in AI as it evolves.   While AI has been around for a while, it became all the rage at the end of 2022 with public access to tools like ChatGPT. AI is based on patterns, some factual and some non-factual. So that poses the question: how do we trust AI?   That's where Teradata comes in. By having responsible people create the models, take responsibility, and think critically about the training, governance, and outcomes, Teradata is focused on building the trust required to use artificial intelligence, generative artificial intelligence, and large language models for their “global 10,000” clientele, like American Airlines and United Healthcare. These companies rely on Teradata for their cloud data and analytics workloads. Teradata has been stewards of trusted information and data since they were founded about 40 years ago, and they believe people thrive when empowered with better and entrusted information.  In this episode, you'll learn about:  * Why is empathy important for marketers?  * The importance of clean data   * Why do underrepresented people have to participate in the evolution of AI?  Key Highlights:  * [02:10] What is empathy?  * [03:45] Why marketers need empathy   * [07:00] How a love of math led her to marketing   * [10:30] Her path to Teradata  * [13:15] Teradata’s focus and mission for mankind  * [14:20] Teradata’s clients, services, and use cases   * [19:00] How can business leaders ensure AI can be trusted?  * [21:50] What do leaders need to do before launching an AI initiative?  * [26:45] Remaining authentic while using AI  * [30:20] Creative AI use cases as workforce multipliers and how that may change work in the US  * [33:00] Why underrepresented groups need to participate in AI   * [36:20] What we can all learn from Moe  * [40:55] Advice to her younger self  * [41:45] “Of course it’s Ai!”  * [42:10] Watching the shifting nature of work  * [44:40] Can you explain what marketing does and why it’s important?  Looking for more? Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! [https://wp.me/p9yNpY-O5a] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.