Marketing Vanguard

What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy? In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Roxy Young [https://www.linkedin.com/in/roxyyoung], CMO of Reddit, to explore the power of community intelligence and why brands need to embrace authentic engagement. From Reddit's evolution as a marketing platform to their groundbreaking AI-powered insights tools, this conversation reveals how marketers can harness the power of genuine community feedback. Tune in to discover why Reddit's unique approach to brand safety, open communities, and real consumer dialogue is driving 60% year-over-year revenue growth and changing the future of marketing. What You'll Learn: * How Reddit transformed from 9 people with no space to a marketing powerhouse hosting 4,000+ visitors at Cannes * Why Reddit is fundamentally different from social media and what that means for your marketing strategy * The three-layer brand safety approach that protects your brand while maintaining authentic community engagement * How to turn negative brand conversations into powerful customer wins * Reddit's game-changing Community Intelligence platform that delivers insights in minutes instead of weeks * Why being the 6th most searched term on Google makes Reddit conversations crucial for your brand * The evolution from Don Draper-style messaging to brave community marketing that requires giving up control Stream the new episode below and subscribe on Apple Podcasts [https://podcasts.apple.com/us/podcast/cmo-moves/id1336484262] or find it on Spotify [https://open.spotify.com/show/39HognHdtljv5ELNvhsL26] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham [https://www.linkedin.com/in/mark-kirkham-59572/], CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category, the art of balancing core brands with new acquisitions like Poppi, and why every challenge is an opportunity. Discover how PepsiCo continues to cultivate world-class marketing talent, the role of AI in building capabilities versus outsourcing them, and why making "simple special" is the key to success What You'll Learn: * Why "if you're not innovating, you die" defines the beverage category and how to balance core brands with new ventures * The secret behind PepsiCo's legendary talent cultivation system that has produced CMOs across the industry * How to think about AI as a capability-building tool rather than outsourcing technology * The "core and more" strategy for growing established brands while pursuing new opportunities * Why every challenge should be viewed as an opportunity and every opportunity as a challenge ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

What if you could transform your organization’s approach to AI while building a global brand? In this episode of Marketing Vanguard, host Jenny Rooney speaks with Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Cannes Lions Festival. Together, they explore how to lead AI integration within marketing teams, navigate global brand building across 180 markets, and leverage purpose-driven storytelling for genuine business growth. Whether you're a CMO navigating emerging technologies or a marketing leader seeking to balance global reach with local relevance, this conversation offers invaluable insights into the future of tech-driven marketing. What You'll Learn: * How to use AI as a creative catalyst and personal detective for marketers * Strategies for building AI governance councils and education programs * The difference between transcreation and translation in global marketing * Gen Z and Gen Alpha's impact on brand purpose and authenticity * The evolution of search from SEO to AEO (AI-Optimized Search) * Lenovo's "Global Might, Local Fight" strategy * The role of purpose in driving both meaning and business growth Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape. In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Mark Weinstein [https://www.linkedin.com/in/markaweinstein/], CMO of Hilton Hotels, to explore the intersection of technology, experience, and authentic brand storytelling. From leveraging AI to democratize creativity to partnering with Paris Hilton and McLaren Racing, discover how to build meaningful experiences that resonate in an uncertain world. Whether you're navigating budget constraints, technological disruption, or cultural pitfalls, this conversation offers essential insights on staying relevant while maintaining authenticity. What You'll Learn: * How AI is democratizing creativity and leveling the playing field for all brands * Why the future involves "agentic AI talking to agentic AI" and what that means for marketers * How to create experiential activations that scale through content amplification * The importance of maintaining share of wallet in constrained spending environments * Why being authentic in today's cultural landscape is more challenging than ever * How strategic partnerships with celebrities and brands create mutual value * The evolution of Cannes Lions and what CMOs should focus on at industry events Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern Audiences In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight [https://www.linkedin.com/in/lisa-mcknight-91b3a77/], Executive Vice President and Chief Brand Officer at Mattel, to explore the art and science of managing over 100 active brands. From the billion-dollar success of the Barbie movie to the strategic evolution of Fisher-Price, discover how to make bold brand decisions, lead through purpose, and create positive cultural impact. Whether you're managing heritage brands or building new ones, this conversation offers invaluable insights on taking calculated risks, embracing inclusivity, and transforming your company from a house of brands to a branded house. What You'll Learn: * How Mattel balances digital transformation with the enduring value of "analog play" in child development * The power of diverse voices and perspectives in weighing risky opportunities * Why leading with positivity creates lasting cultural impact * How to balance inclusivity with commercial viability across brand portfolios * The strategic shift from toy company to IP and entertainment powerhouse * Why co-owning P&L makes marketing a profit center, not a cost center * How to navigate difficult organizational decisions while maintaining team morale Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.