Marketing x Analytics

Watch this episode on YouTube! [https://youtu.be/V9QK8Uvlcyk] Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” [https://www.linkedin.com/in/christophersilvestri/] Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on research-driven copywriting, differentiating your brand, optimizing website messaging, and leveraging AI in the writing process. Whether you’re a marketer, founder, or copywriter, this episode is packed with practical advice to help you find your message-market fit and turn more prospects into customers. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/pbUxz_mxuWw] In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift [https://www.linkedin.com/in/carolynbyronlowe/]. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/dhrE_WDrFc0] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium [https://www.linkedin.com/in/satejs/]. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution of Rocketium, the shift from B2C to B2B, insights on funding, marketing strategies, and the potential future role of AI in business. Satej shares valuable lessons on customer focus, product development, and navigating startup challenges. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/09jCLzcCsUw] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impact on personalization and advertising strategies. They also explore the future of AI in marketing, the complexities of tracking return on ad spend (ROAS), and the challenge of understanding word-of-mouth influence in a privacy-aware digital landscape. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/jHy125rGquA] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience [https://www.linkedin.com/in/chrisdayley/]. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.