MerchantSpring Marketplace Masters

🌍 Tariffs Are Rising—Is It Finally Time for US Brands to Go All-In on Europe? With US-China tariffs threatening Amazon's margins, Europe is looking less like a nice-to-have and more like a must. In this episode, Marc Miller [https://www.linkedin.com/in/marc-miller-39a5824/] and Jake Russell [https://www.linkedin.com/in/jake-russell-1b2622234/] from UK-based Amazon agency Mercātus [https://www.linkedin.com/company/mercatus-agency/] join Paul Sonneveld to break down what it really takes to succeed in Europe—without boots on the ground. From zero-rated EU import duties and Amazon’s end-to-end logistics network to surprisingly deep demand in overlooked categories (📈 cat furniture in France?), this is the strategic playbook for margin-conscious US brands eyeing international expansion.

🚨 AI Is Not Your Agency’s Silver Bullet – with Chris Turton 🚨 AI is everywhere—but is it actually moving the needle for Amazon agencies, or just adding noise? In this unfiltered episode of Marketplace Masters, Chris Turton [https://www.linkedin.com/in/christurton-amazonagency/] (E-commerce Intelligence) joins Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] to challenge the hype. From Rufus and Cosmo to generative content tools and client pressure, Chris breaks down what’s real, what’s noise, and where agency leaders should be focusing their time. Forget the fluff—this is a brutally honest look at how AI fits (and doesn’t fit) into real Amazon operations, and why sticking to fundamentals might still be your biggest edge.

🚀 How a One-Person Amazon Agency Manages Multi-Million Dollar Vendor Accounts 🚀 Forget everything you think you know about scaling. In this episode of Marketplace Masters, Aaron Moore reveals how he runs some of the largest and most complex Amazon vendor accounts entirely solo—without offshoring, without a team, and without burning out. Discover the systems, tools, and habits that let him stay lean, lightning-fast, and wildly profitable while delivering results that rival big agencies.

In this episode of Marketplace Masters, host Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] welcomes Anthony Finch [https://www.linkedin.com/in/antfinch/], Founder of Vendor Rocket [https://www.linkedin.com/company/vendor-rocket/], to discuss strategic planning for Amazon vendors aiming for success in 2026.  Instead of focusing on short-term AVN (Amazon Vendor Negotiation) tactics, the conversation emphasises the importance of a proactive strategy that aligns stakeholders and builds sustainable growth structures. Paul and Anne explore a leadership playbook designed for vendors ready to transition from reactive approaches to a more strategic outlook.

In this episode of Marketplace Masters, host Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] welcomes Trisha Hubbard [https://www.linkedin.com/in/trisha-hubbard-a658288/], founder of Lunge Marketing [https://www.linkedin.com/company/lunge-marketing/], and Joshua Fulmer [https://www.linkedin.com/in/joshuafulmer/], executive creative director at Lunge Marketing [https://www.linkedin.com/company/lunge-marketing/], to discuss the intricacies of licensing on Amazon.  The conversation delves into how brands and sellers can effectively set up and optimise their presence, whether they own the brand or are selling licensed products. Key topics include advertising strategies, product page optimisation, and store linking techniques. The episode also features a live Q&A segment where listeners can engage directly with the guests.  Tune in to gain valuable insights and learn how to master the art of licensing on Amazon!