Mind Your Business With Sara & Helen

Sell The Sizzle, Not The Sausage! How To Market Dreams, Not Just Reality

44 min · 9 de jun de 2026
Portada del episodio Sell The Sizzle, Not The Sausage! How To Market Dreams, Not Just Reality

Descripción

The girls are back from a family holiday, and - in addition to sharing poolside antics - can't resist deconstructing their trip from a business perspective. What do you expect? It's in their bones! When it comes buying a package holiday or, indeed, a sausage, there are no shortage of options for the consumer. So how do you differentiate yourself from the competition, especially if you're not as cheap? Sara and Helen have loads of ideas as to how to make your product or service sizzle. We also ave a neat tip regarding credit cards, and their dad Frank makes a welcome return to the pod with words of wisdom about loyalty. Useful Links Our Website [https://www.mybpod.com/] Facebook Community [https://www.facebook.com/groups/2037108720196194] Instagram [https://www.instagram.com/mybpod_/] Email: hello@mybpod.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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25 episodios

Portada del episodio Head Versus Heart & Other Dilemmas: Sara & Helen Answer YOUR Questions

Head Versus Heart & Other Dilemmas: Sara & Helen Answer YOUR Questions

Entrepreneurial agony aunts Sara & Helen answer questions from Jenn, Ali, Rosemary. Jennie is weighing up a head versus heart dilemma when it comes to finding a venue for her new performing arts business, Abi is wondering if it's a mentor she needs or something else, and Rosemary is suffering a crisis of confidence as she struggles to reach customers post-pandemic. If you need the gals' help email hello@mybpod.com or get in touch via the channels below Useful Links Our Website [https://www.mybpod.com/] Facebook Community [https://www.facebook.com/groups/2037108720196194] Instagram [https://www.instagram.com/mybpod_/] Email: hello@mybpod.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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Portada del episodio A Family Affair: The Highs & Lows Of Running A Business With Your Nearest & Dearest

A Family Affair: The Highs & Lows Of Running A Business With Your Nearest & Dearest

Simon, Matt, Mam and Dad are all people you're familiar with if you're a regular listener to the podcast. You'll also know how central the husbands and parents are to Sara and Helen's business lives. In this episode, the gals provide a warts and all exploration of what it entails to work with a partner or relative. (Both do, and pretty much always have, in case you aren't aware!) From bringing domestic strife into the workplace to laying down the law to your other half, no stone is left unturned as they reveal the pros and cons of keeping business in the family. Speaking of which, Sara's hubby Simon makes his debut on Let's Be Frank with some choice accountancy advice. USEFUL RESOURCES Gorgias [https://www.gorgias.com/] - Helen's customer management software recommendation 5 Dysfunctions Of A Team: A Leadership Fable by Patrick Lencioni [https://www.amazon.co.uk/s?k=five+team+dysfunctions&adgrpid=1178677364090182&hvadid=73667613915669&hvbmt=be&hvdev=c&hvlocphy=41471&hvnetw=o&hvqmt=e&hvtargid=kwd-73667472715720%3Aloc-188&hydadcr=24429_2423540&mcid=fde5c6b866f63e8c858fe4728852661f&msclkid=6015f8f1378218c1f2dd92cb3d49223c&tag=mh0a9-21&ref=pd_sl_65t6jnxiqj_e] - Sara's 'on-topic' book recommendation Useful Links Our Website [https://www.mybpod.com/] Facebook Community [https://www.facebook.com/groups/2037108720196194] Instagram [https://www.instagram.com/mybpod_/] Email: hello@mybpod.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

23 de jun de 20261 h 5 min
Portada del episodio How To Create A Buzz About Your Business & Share It With The World: Sara & Helen Answer YOUR Questions

How To Create A Buzz About Your Business & Share It With The World: Sara & Helen Answer YOUR Questions

It's a momentous day for our entrepreneurial agony aunts, as Sara and Helen receive their first ever voice note. It's from Becky, and it's about the merits of setting up a company versus remaining a sole trader. We also receive a question from Lance about promoting his new invention, and advise Gemma on setting up a newsletter - which, take Sara's word for it, is something every business needs to have. If you have burning question for the girls to answer, send it in either written or spoken form to hello@mybpod.com, or via Instagram or our Facebook community. We really would love to hear your dulcet tones, so don't be a shy bairn! Useful Links Our Website [https://www.mybpod.com/] Facebook Community [https://www.facebook.com/groups/2037108720196194] Instagram [https://www.instagram.com/mybpod_/] Email: hello@mybpod.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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Portada del episodio Good Morning, Mr Magpie! How To Tell A Shiny Opportunity From A Costly Distraction

Good Morning, Mr Magpie! How To Tell A Shiny Opportunity From A Costly Distraction

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16 de jun de 202656 min