Move the Stairs: Brand Protection PR™

In this captivating episode of Move the Stairs, take notes as Deanna Campos-Miller, Director of the Campos Foundation, recounts a standout moment when a student-built robot unexpectedly went rogue during a live TV segment. Watch as she masterfully turns this potential mishap into a teachable moment, showcasing the excitement and unpredictability of STEM education – A true "Move the Stairs" moment. You'll also hear how Deanna's journey of overcoming the challenges of growing up in an underserved part of town with a single mom led her to champion STEM initiatives for underrepresented and female students. This episode not only highlights her personal resilience and authenticity that shines bright with the mission of the Campos Foundation but also serves as a masterclass in navigating live media surprises with grace and strategic preparation through Insider Media Relations.

In this episode of the Move the Stairs podcast, we speak with Lindsey Larson, founder of Pictours Paris Photography, who turned a dream of living in the City of Lights into a thriving business. From navigating international bureaucracy red tape to capturing perfect moments for clients, Lindsey shares her journey of determination and resilience. Discover how she leverages word-of-mouth PR, intentional social media strategies, and brand loyalty to build her business while balancing family life. Plus, hear her inspiring “Move the Stairs” moment that turned COVID challenges into creative opportunities.

In this episode, we sit down with Jessica Sidener, Director of Marketing and Community Relations at the Arapahoe Libraries District (ALD), to explore the dynamic role of today’s libraries. Jessica reveals how her team tackles complex cultural, political, and socioeconomic challenges while expanding services to enrich their community. Discover the innovative ways a “library of things” goes beyond books, offering invaluable resources and support to patrons in need. Lastly, Jessica reveals a collective "Move the Stairs" moment, where ALD turned a significant issue into an opportunity that better serves its patrons.

The attack on the CBD and hemp industry is forcing a strong response from national advocacy organizations, such as the U.S. Hemp Roundtable, and impacted grower, Stoney Branch Farms. You'd think their tactics would vary widely, but when we welcomed Kerry Hinkle from the U.S. Hemp Roundtable and Justin Ward from Stoney Branch Farms, the basis of their tactical outreach wasn't too dissimilar. Watch as they discuss how elements of their outreach, like growing consumer/advocate loyalty, building media relationships, and tackling systematic problems in the industry, embodies pillars of Brand Protection PR™.

Six years ago, World Lung Cancer Day (WLCD) was an afterthought, with no more impact than Lost Sock Remembrance Day. Yeah, we had never heard of it either. That is until Lung Cancer Foundation of America (LCFA) tapped into its network of lung cancer patient advocates to turn WLCD from an unknown to a day that celebrates hope thanks to advancements in research, all while destigmatizing the disease. Our guest today, Jim Baranski, Executive Director for LCFA, often says, "Anyone with lungs can get lung cancer, and no one deserves to have lung cancer." Listen to today's Move the Stairs podcast, where we talk through the stages of Brand Protection PR™ through the lens of WLCD until we arrive at what people who are truly living with lung cancer do deserve: hope.