Nudge - Marketing Science Simplified

There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard brain”. It’s all bollocks. To debunk these marketing myths and give you everything you need to call bullsh*t, check out this episode with Lisa Feldman Barrett. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list [//www.nudgepodcast.com/mailing-list] Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/ [https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/]

What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.com) to discuss his favorite marketing examples. We discuss the marketing genius behind Wordle, Bob Bob Ricard, meat-free diets, Ben Foster’s YouTube channel, NordVPN, and Jack Grealish’s socks. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults [https://www.nudgepodcast.com/vaults] Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list [https://www.nudgepodcast.com/mailing-list] Marketing Examples: https://marketingexamples.com/ [https://marketingexamples.com/] Copywriting Examples: https://marketingexamples.com/inspiration [https://marketingexamples.com/inspiration] Harry’s Twitter: https://twitter.com/harrydry [https://twitter.com/harrydry]

I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively. Jason's blog: [//jasoncollins.blog] jasoncollins.blog [//jasoncollins.blog] Unlock the Nudge Vaults: [https://www.nudgepodcast.com/vaults]https://www.nudgepodcast.com/vaults [https://www.nudgepodcast.com/vaults] Sign up to the Nudge Mailing list: [//www.nudgepodcast.com/mailing-list] www.nudgepodcast.com/mailing-list [//www.nudgepodcast.com/mailing-list]

When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and Alex Chesterfield on the science behind changing someone's mind. Listen to learn why facts don't win arguments, how asking questions is a mind-changing superpower, and the proven tactics to change minds. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults [https://www.nudgepodcast.com/vaults] Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list [https://www.nudgepodcast.com/mailing-list] Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954 [https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954]

In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osbourne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to crash. Unlock the Nudge Vaults: [https://www.nudgepodcast.com/vaults] https://www.nudgepodcast.com/vaults [https://www.nudgepodcast.com/vaults] Sign up for the newsletter: https://www.nudgepodcast.com/mailing-list [https://www.nudgepodcast.com/mailing-list] Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954 [https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954]