How Much It Costs to Get a Customer With Facebook Ads

The Decision Filter Every Land Clearing Business Owner Needs

Too many decisions. Not enough clarity. Sound familiar? 💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator [https://ownrops.com/accelerator] In this episode, I sit down with Jacob Neffendorf of Rise Online Ads to talk about one of the biggest things that holds owners and operators back — chasing the wrong problems. I share the story of the 6 weeks I spent building a custom app to replace Jobber and GoHighLevel, and why I shut the whole thing down before it ever launched. Jacob pulls real data from 460 land clearing companies that shows exactly where operators are losing deals. What you'll learn: 📌 Why you keep going back to equipment research instead of fixing your leads problem 📌 The only 3 things that matter right now: Leads, Sales, Hiring📌 How many calls on average to reach a lead 📌 How many follow-ups to close a deal. 📌 Is AI a shiny object or a real tool for your business right now? 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops [https://go.getjobber.com/ownrops] 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops [https://dialedinbookkeeping.com/ownrops] 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo [https://stryker-digital.com/?el=oo] Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter [https://ownrops.com/newsletter] Join our FREE Skool community → skool.com/ownrops [skool.com/ownrops] Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

OWNR vs. Operator: The Mindset Shift for Scalable Growth

💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator [https://ownrops.com/accelerator] In this episode, Jacob Neffendorf lays out the data-backed difference between operators stuck at low six figures and owners building multiple seven-figure land clearing companies. If you've been wondering whether to hire — and whether you can afford to — this episode answers that question with real numbers. What you'll learn: * The 3 walls every land clearing business hits (leads, sales, talent) and how to move through them * Why close rates average 6% across the industry — and how top performers hit 24% * The true cost of staying booked out past 4–6 weeks without hiring * How to run the hiring math and know when to pull the trigger * Whether to hire an operator, a closer, or admin first — and why it depends on your weakness Whether you're running land clearing, forestry mulching, or any field service business, this episode covers the owner mindset, hiring decisions, close rate tracking, and business systems you need to scale past the operator ceiling. 🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops [https://go.getjobber.com/ownrops]💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops [https://dialedinbookkeeping.com/ownrops]🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo [https://stryker-digital.com/?el=oo] Want to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter [https://ownrops.com/newsletter] Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

How This 24 YR Old Tree Service OWNR Grew $400k to $850k

Colby McArthur bought Clifton Tree Service at 22 years old and ran it as a solo owner operator for the first year — climbing trees, answering calls with a headset at 100 feet, estimating on weekends. He finished that year at $400K. One year later: $850K. In this episode, Colby breaks down the three things that drove that growth and what he's focused on as he targets $1.3M in 2026. What you'll learn: * Why undercharging is the most common and most costly mistake owner operators make — and how to fix it fast * The first hire Colby made that changed everything (hint: it wasn't a climber) * How to build an opener/closer sales model even when you're still in the field * How Colby uses Claude and ChatGPT to build a pricing tool, estimate from photos, and build SOPs * What Colby would tell himself at $100K if he could go back To contact Colby McArthur: colby@cliftontreeservice.com 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops [https://u1741745.ct.sendgrid.net/ls/click?upn=u001.cud-2FbDMBu2c4-2BzBMrXPxZgOC2Zf0u9-2BWWqsL-2BOkstDn0-2Bf1yrFOC0VkbaWcBVDFuRS2o_xaXJc0NsC5WAXuVv6HNgzIiw30c5d9xhq06IjomyHWnTJe3YOEnn0HA7rGFM9w8KGjdfikiJZgu776FqC0yjVdO8XmmqSmEzEGBCX09Eh6cmMQleabQTJLGYqOlBqUM6fGXb6z1gAA8rMqRRuFk03-2FQ2rakdvRvc1RZLy5x7TXqbh5Qm7zfSqhh5zo1iaoRpv1STvo8Rw8y3GsdCzPJFdQ-3D-3D] 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops [https://dialedinbookkeeping.com/ownrops] 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo [https://stryker-digital.com/?el=oo] Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter [https://ownrops.com/newsletter] Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

Why Your Ads Aren't Working (And How to Fix Them)

💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator [ https://ownrops.com/accelerator] If you're spending money on Facebook ads and getting tire kickers ‚or nothing at all ‚this episode is for you.I brought Jacob Neffendorf back on the show. He runs ads for over 300 land clearing companies across the US. We broke down exactly why most ads fail and what you can do right now to fix it. Here's what we cover: 👉 Why filming your equipment is hurting your cost per lead 👉 The simple 45-second ad formula that's working right now 👉 Why most tire kicker complaints come down to your creative ‚not your market 👉 How calling a lead back in under 5 minutes changes everything 👉 The 4 numbers you need to know to understand if your ads are making you money If you don't know your cost per lead, close rate, or average job size ‚this episode will change that. 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops [https://go.getjobber.com/ownrops] 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops [https://dialedinbookkeeping.com/ownrops] 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo [ https://stryker-digital.com/?el=oo] Want to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter [ https://ownrops.com/newsletter]Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

The Decision-Making Framework Every Owner-Operator Needs

💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator [https://ownrops.com/accelerator] You're not stuck because you're not working hard enough. You're stuck because you're working hard on the wrong thing. I know because I've done it — and I still catch myself doing it. This episode is the framework I use to stop. What we cover: * The 3 questions to ask before spending time on any decision in your business * Leads, sales, hiring, pricing/cash — the four constraints and how to know which one is yours right now * Why shiny object syndrome shows up as new equipment, new services, and new businesses — and how to recognize it fast * Document, demonstrate, delegate — the hiring system that lets you get off the machine I've made every one of these mistakes myself — chasing new equipment before my schedule was full, adding services before I had the hiring figured out, avoiding the uncomfortable thing by going back to what I already knew how to do. 🔥 Services We Use 🔥 We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops [https://u1741745.ct.sendgrid.net/ls/click?upn=u001.cud-2FbDMBu2c4-2BzBMrXPxZgOC2Zf0u9-2BWWqsL-2BOkstDn0-2Bf1yrFOC0VkbaWcBVDFuRS2o_xaXJc0NsC5WAXuVv6HNgzIiw30c5d9xhq06IjomyHWnTJe3YOEnn0HA7rGFM9w8KGjdfikiJZgu776FqC0yjVdO8XmmqSmEzEGBCX09Eh6cmMQleabQTJLGYqOlBqUM6fGXb6z1gAA8rMqRRuFk03-2FQ2rakdvRvc1RZLy5x7TXqbh5Qm7zfSqhh5zo1iaoRpv1STvo8Rw8y3GsdCzPJFdQ-3D-3D] 💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops [https://dialedinbookkeeping.com/ownrops] 🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo [https://stryker-digital.com/?el=oo] Want to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter [https://ownrops.com/newsletter]