Performance Marketing Unlocked

Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right? On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team bands together to analyse some of the biggest news from the past fortnight, namely Amazon's sudden departure from Google Shopping ads and the latest respective AA/WARC and IPA Bellwether reports for the opening of 2025. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Episode breakdown ~ Why did Amazon disappear from Google Shopping ads? (1:16) What do the latest AA/WARC and IPA Bellwether figures mean for adland? (12:51) Is retail media part of search? (24:21) ~ Further reading ~ Amazon disappears from Google Shopping ads [https://www.performancemarketingworld.com/article/1926840/amazon-disappears-google-shopping-ads] Strategy shift or test?: Marketers react to Amazon's shock Google Ads exit [https://www.performancemarketingworld.com/article/1927296/strategy-shift-test-marketers-react-amazons-shock-google-ads-exit] ‘Reacting fast isn't the whole story’: UK ad industry on the latest AA/WARC report [https://www.performancemarketingworld.com/article/1927288/reacting-fast-isnt-whole-story-uk-ad-industry-latest-aa-warc-report] AA/WARC: UK adspend increases 8% to open 2025 [https://www.performancemarketingworld.com/article/1927125/aa-warc-uk-adspend-increases-8-open-2025] IPA Bellwether: Increase in 'short-term' marketing budgets reverses decline [https://www.performancemarketingworld.com/article/1925751/ipa-bellwether-increase-short-term-marketing-budgets-reverses-decline] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Return on adspend (ROAS) has long been touted as the holy grail of metrics for advertising campaigns, but is it still a true barometer for a brand's success? Jake Higgins, Partner at MNC, joins host Joe to dissect his latest essay 'The ROAS Illusion'. Together, they discuss why ROAS is no longer representative of the full story and in some cases, high ROAS campaigns are actually hindering brands' incremental growth. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Episode breakdown ~ What is the ROAS illusion? (1:03) How should brands approach their media planning in light of this issue? (15:45) PMW's Resell Me a Pen Challenge (21:58) ~ Further reading ~ Platform watch: YouTube and Meta crackdown on unoriginal content as OpenAI integrates in-chat checkout [https://www.performancemarketingworld.com/article/1926418/platform-watch-youtube-meta-crackdown-unoriginal-content-openai-integrates-in-chat-checkout] Meta unveils a host of new tools to help partners leverage its AI ads system [https://www.performancemarketingworld.com/article/1920675/meta-unveils-host-new-tools-help-partners-leverage-its-ai-ads-system] WhatsApp monetisation is overdue, but will users tolerate it? [https://www.performancemarketingworld.com/article/1922685/whatsapp-monetisation-overdue-will-users-tolerate-it] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Attention has quickly gone from an immeasurable advertising pipe-dream to a leading metric compatible with emerging channels such as connected TV, digital out-of-home, and most recently, retail media. On this episode of the Performance Marketing Unlocked podcast, Mike Follett, CEO and co-founder of Lumen Research (16:38), reveals how his company became an "overnight success", moving from a problem-identifier to a problem-solver for brands, advertisers and agencies alike. Preceding that discussion, is a catch-up with PMW's intrepid News Reporter Reem Makari (1:21), who joins host Joe to talk Mad//FEST London, Prime Day 2025, and review a turbulent H1 ahead of a potentially even more turbulent H2. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Episode breakdown ~ A review of H1 and a look ahead to H2 (1:21) Marrying attention and retail media (16:38) What is the true value of attention? (35:58) PMW's Resell Me a Pen Challenge (45:20) ~ Further reading ~ Co-op plugs in-store attention data into major agency planning tools [https://www.performancemarketingworld.com/article/1923919/co-op-plugs-in-store-attention-data-major-agency-planning-tools] Social media is becoming a vanity metric [https://www.performancemarketingworld.com/article/1905030/social-media-becoming-vanity-metric] Mike Follett [https://www.performancemarketingworld.com/article/1919895/mike-follett] AI’s ‘Sputnik moment’: What the arrival of DeepSeek means for marketers [https://www.performancemarketingworld.com/article/1904169/ais-sputnik-moment-arrival-deepseek-means-marketers] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Marketing can be a polarising resource among the C-suite and with budgets dwindling, it appears that more often than not, CEOs are convinced the practice is a cost centre rather than an investment opportunity. On this episode of the Performance Marketing Unlocked podcast, Kathryn Rathje, Partner at McKinsey (17:18), reveals that the general quality of CMO and CEO relationships is worsening, according to research from McKinsey. While CMOs are somewhat to blame, it isn't all their fault and Kathryn dives into the factors exacerbating this issue. Fortunately however, she also reveals a roadmap for how CMOs can win over CEOs are begin to earn the C-suite's trust, even in trying times. Also on this episode, PMW's Editor Robin Langford (1:51) joins host Joe to recap Cannes Lions 2025, detailings the week's highs and lows. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Episode breakdown ~ Recapping Cannes Lions 2025 (1:51) Why don't CEOs trust CMOs? (17:18) How can CMOs future-proof themselves? (32:52) PMW's Resell Me a Pen Challenge (38:37) ~ Further reading ~ A tough economy means it’s time to rationalise the marketing suite [https://www.performancemarketingworld.com/article/1919669/tough-economy-means-its-time-rationalise-marketing-suite] Marketers might be over last click attribution – but what if your CFO isn’t? [https://www.performancemarketingworld.com/article/1916430/marketers-last-click-attribution-%E2%80%93-cfo-isnt] The real growth strategy for CMOs: Connecting brand and performance marketing [https://www.performancemarketingworld.com/article/1915484/real-growth-strategy-cmos-connecting-brand-performance-marketing] ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship [https://www.performancemarketingworld.com/article/1867123/roi-romance-why-its-time-cmos-cfos-rekindle-relationship] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of Creativity? On this Cannes Lions special edition of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:28) joins host Joe to analyse the hottest talking points from the week. The pair make reference to conversations they've had along the Croisette with many of the industy's best and brightest, such as Spotify's Head of Global Advertising Sales & Partnerships Brian Burner, Alice Beecroft, Senior Director of Global Strategy and Partnerships at Yahoo, Unilever's Global Marketing Director Mario Draghi, Kate Bird, EMEA Senior Marketing Director at Snap, and many more – including some returning guests. Also included are several snippets recorded directly from the PMW team's conversations with industry experts – look forward to those interwoven throughout the episode! This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur. ~ Episode breakdown ~ Cannesdemonium with Robin and Joe! (2:28) Spotify's Brian Berner talks industry growth and innovation (26:43) The Trade Desk's Phil Duffield reflects on his 11th Cannes Lions (35:05) Yahoo's Alice Beecroft reveals the recipe for success along the Croisette (43:42) ~ Further reading ~ When will we stop talking about AI? [https://www.performancemarketingworld.com/article/1922494/when-will-stop-talking-ai] Cannes Lions Live Day 3: Creativity is back on the menu [https://www.performancemarketingworld.com/article/1922271/cannes-lions-live-day-3-creativity-back-menu] Cannes Lions 2025: Havas and TikTok double down on AI while Dentsu rolls out new offerings [https://www.performancemarketingworld.com/article/1922237/cannes-lions-2025-havas-tiktok-double-down-ai-dentsu-rolls-new-offerings] What is most interesting about Cannes Lions 2025? [https://www.performancemarketingworld.com/article/1922073/interesting-cannes-lions-2025] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.