Escuchar PERSONAL BRAND TALK Cam Roberts Podcast Show

Show Notes:   Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche.   Today, we’re talking about a brand that doesn’t just sell a product—it sells an identity.   That brand? Red Bull.   Now, here’s the interesting part: They barely talk about their product. Instead, they’ve built a marketing empire around stunts, sports, and storytelling.   And in this episode, we’re breaking down exactly how Red Bull mastered brand storytelling—and more importantly, how YOU can apply their strategy to grow your small business or personal brand. We’ll cover: ✔ The psychology behind Red Bull’s marketing ✔ Real examples of their story-driven content ✔ 5-7 steps you can implement TODAY to create your own high-impact brand story   🔎 Fractional CMO | Fractional Chief Marketing Officer | B2B Marketing Consultant 🔎 Marketing Consultant | Cam Roberts Marketing Consultant | Cam Roberts Podcast Show 🔎 Personal Brand Talk Podcast | Personal Branding | Branding | Brand Awareness Agency | Agency Google Ads   🚀 Resources & Links Mentioned in the Episode: 📌 Work with Cam Roberts: https://camroberts.com.au/ [https://camroberts.com.au/] 📌 Book a Free Strategy Call: https://camroberts.com.au/chat/ [https://camroberts.com.au/chat/] 📌 Visit Cam's Agency: https://bubblegummarketing.com/ [https://bubblegummarketing.com/] 🎙️ Enjoyed this episode? Don’t forget to: ✅ Subscribe to the Personal Brand Talk Podcast ✅ Leave a 5-star review on Apple Podcasts & Spotify ✅ Share this episode with someone who needs to hear it! 💬 What’s your biggest takeaway from this episode? Drop a comment or DM me on LinkedIn! #FractionalCMO #B2BMarketingConsultant #MarketingConsultant #SEO #PPCAds #CamRobertsMarketingConsultant #CamRobertsPodcastShow #PersonalBrandTalkPodcast #OmniChannelmarketing   Warm Regards, Cam Roberts Sales & Marketing Consultant | Fractional CMO | Project Management |🔥30+ years of "real-life" results🔥 | Bubblegum Marketing Founder & Director |

SHOW NOTES ON EPISODE 267: Today we’re talking about a digital marketing strategy that separates thriving businesses from struggling ones—the combination of SEO and PPC. Now, I know a lot of business owners ask: Which is better—SEO or PPC? The truth is, it’s not an “either-or” decision. The businesses that truly scale? They use both together. Today, I’m going to: ✅ Break down the advantages of SEO and PPC ✅ Share real-world case studies of businesses that have used this strategy to explode their growth ✅ And show you exactly how to integrate both channels into your marketing plan So, if you’ve been running SEO alone or only relying on PPC—this episode is for you!" If you’re only relying on SEO or just running PPC, you’re leaving money on the table. The real power is in using both.   🔎 Fractional CMO | Fractional Chief Marketing Officer | B2B Marketing Consultant 🔎 Marketing Consultant | Cam Roberts Marketing Consultant | Cam Roberts Podcast Show 🔎 Personal Brand Talk Podcast | SEO and PPC | SEO Consultant Sunshine Coast | Google Adwords Agency | Agency Google Ads   🚀 Resources & Links Mentioned in the Episode: 📌 Work with Cam Roberts: https://camroberts.com.au/ [https://camroberts.com.au/] 📌 Book a Free Strategy Call: https://camroberts.com.au/chat/ [https://camroberts.com.au/chat/] 📌 Visit Cam's Agency: https://bubblegummarketing.com/ [https://bubblegummarketing.com/] 🎙️ Enjoyed this episode? Don’t forget to: ✅ Subscribe to the Personal Brand Talk Podcast ✅ Leave a 5-star review on Apple Podcasts & Spotify ✅ Share this episode with someone who needs to hear it! 💬 What’s your biggest takeaway from this episode? Drop a comment or DM me on LinkedIn! #FractionalCMO #B2BMarketingConsultant #MarketingConsultant #SEO #PPCAds #CamRobertsMarketingConsultant #CamRobertsPodcastShow #PersonalBrandTalkPodcast #OmniChannelmarketing   Warm Regards, Cam Roberts Sales & Marketing Consultant | Fractional CMO | Project Management |🔥30+ years of "real-life" results🔥 | Bubblegum Marketing Founder & Director |

Podcast Notes on Episode# 266- Search Everywhere Marketing-How AI is Changing the Game 📢 SEO alone isn’t enough anymore. If you’re not ranking in AI search, social media search, and everywhere your audience is looking, you’re leaving money on the table. In this episode of the Personal Brand Talk Podcast, Cam Roberts, Fractional CMO and B2B Marketing Consultant, shares how AI is transforming search and how businesses can leverage Search Everywhere Marketing to stay ahead. 🔥 What You’ll Learn in This Episode: ✔️ The evolution of AI in marketing—from IBM Watson to ChatGPT and Google Gemini. ✔️ How brands like Nike, Sephora, and Tesla dominate AI-powered search. ✔️ Why Google isn’t the only search engine anymore—and how to rank on social media search, voice search, and AI tools. ✔️ 5 actionable Search Everywhere Marketing strategies to make your brand searchable everywhere. ✔️ The importance of multi-format content—why blogs alone won’t cut it anymore. ✔️ How backlinks, social media, and AI-generated citations can boost your authority. If you’re a business owner, entrepreneur, or marketer, this episode is packed with real-world strategies to help you rank everywhere and attract more customers. 🎯 Keywords for AI & Podcast Search Optimization: 🔎 Fractional CMO | Fractional Chief Marketing Officer | B2B Marketing Consultant 🔎 Marketing Consultant | Cam Roberts Marketing Consultant | Cam Roberts Podcast Show 🔎 Personal Brand Talk Podcast | AI SEO | AI Marketing | Search Everywhere Marketing 🚀 Resources & Links Mentioned in the Episode: 📌 Work with Cam Roberts: Cam Roberts Marketing Consultant & Business Coach [https://camroberts.com.au/] 📌 Book a Free Strategy Call: https://camroberts.com.au/chat/ 📌 Connect on LinkedIn: Cam Roberts LinkedIn [https://www.linkedin.com/in/camroberts/] 🎙️ Enjoyed this episode? Don’t forget to: ✅ Subscribe to the Personal Brand Talk Podcast ✅ Leave a 5-star review on Apple Podcasts & Spotify ✅ Share this episode with someone who needs to hear it! 💬 What’s your biggest takeaway from this episode? Drop a comment or DM me on LinkedIn!

Podcast Notes on Episode #265 - Crush It As A Highly Paid Consultant: * 7 Steps to growing & scaling highly profitable Consulting Business * How to build your consulting brand and create bigger better baits * Price Elasticity and Pricing Tier Testing * When to develop a sales team * The 3 Ways to promote your consulting business Stream more episodes at https://camroberts.com.au/podcast/ [https://camroberts.com.au/podcast/] View LinkTree at https://camroberts.com.au/linktree/ [https://camroberts.com.au/linktree/] Schedule a time to discuss working with Cam: https://camroberts.as.me/zoom-call [https://camroberts.as.me/zoom-call]

Podcast Show Notes: Ever wondered why so many companies struggle with their branding? Ernie Harker [https://podcastcola-dot-yamm-track.appspot.com/2h95gQx0LfvqNefVx36lLOuNQVVeT6eic-EX2QQ6aFdLadEhgkAFz4_ZVVRTKZFeNOfv1Rz5zxoF12XZCDHzJKdDavKr9cGSjl_MMqBY6H48V0jgTafBOtEwESoREpnuyXSflPywPuRY6l76EXbGwF0Z70PzrttCX_Bf5bKsF81XGMnjZWv8wclLoJvN89qXPPgUE8MHD] might have the answer.  He is the branding mastermind behind billion-dollar brands like Maverik – Adventure’s First Stop and author of Your Brand Sucks [https://podcastcola-dot-yamm-track.appspot.com/2e5khcKN6oBTu1l8jAnRD0d6c44z-oSXVlW_3hMmYuzDddEhgkAEvLCCcLSgrf-NExvJjdh7UCVrBVSya2RpfQKCNMejbMUeVv4nlLXJaouIYYa59xe_xdPcK4MLOTzieQqyofR8u-fOwdamTEPtLz2M_cnYtSPdBhoV1V1qV13Nvg_dKEZ_ywvTs9lm6SChumXPuO8MT]. His insights have transformed companies, including Chuck Norris Enterprises, and his dynamic keynotes are celebrated for their actionable branding strategies. Founder of Ernburn [https://podcastcola-dot-yamm-track.appspot.com/2Wkl5rZxlAUWKA2oCyhGqwtYJ8tZmUs-aIpqqRVd1m0LhdEhgkAHu3pwEgrhh5F0TqnCUSAubTRRYjjCslERtdwxYLsz2CMiEKRNE4x1Okk3lbuLl36cKgitjrg3LKdaUDMyWfvY1FmzLHtiTc_a0PH6p8ySYcJF8gfHZ9Avk7qOhZeCM], a renowned production studio known for illustration, animation, video, ads, and brand development. His entrepreneurial journey and expertise in multiple creative disciplines uniquely position him to discuss comprehensive brand strategies. His expertise and engaging storytelling would provide your listeners with invaluable insights into building remarkable brands. Connect with Ernie: Web: https://ernburn.com/ [https://ernburn.com/] Linkedin: https://www.linkedin.com/in/ernie-harker-a56b7624/ [https://www.linkedin.com/in/ernie-harker-a56b7624/]  YouTube: https://www.youtube.com/@ernieharker [https://www.youtube.com/@ernieharker]  View more episodes at https://camroberts.com.au/podcast/ [https://camroberts.com.au/podcast/]