The Practice Marketing Podcast

All that you, your staff, & your PTs want to do is WIN. So how do you make that possible? In this episode, Neil talks with Greg Todd, PT about... * How to set up your PT clinic so your PTs can win (get more time, and more money) * Greg's revenue share model, in which some staff are "intrapreneurs" invested in the business * How entrepreneurship saved Greg's marriage * 0% discharge -- why Greg doesn't believe in discharge, and why 40-50% of your patients should be joining your clinic's membership  About Greg Todd, PT Greg Todd [https://www.instagram.com/gregtoddpt] is a successful physical therapist, serial entrepreneur and coach.  After five years of working on the WTA tour with pro tennis players, burnout hit. When his boss said “NO” to him taking time off, he was forced into entrepreneurship. He launched 3 businesses, and he succeeded with his own PT practice. One practice turned into three which combined have generated $30M+ in revenue to date. In 2009, Greg launched Smart Success Healthcare [https://smartsuccesshealthcare.com/], a coaching and consulting company that’s been responsible for training 1000s of healthcare professionals (PTs, OTs, Dietitians, FitPros and 15 more specialties) to successfully start and scale online businesses. Greg’s goal is to transform the lives of 10,000 healthcare providers, freeing them from burnout and financial constraints so they can positively impact healthcare and enjoy a fulfilling life and career. 💗 Connect with Greg on Instagram: https://www.instagram.com/gregtoddpt 📚 Claim Your Free Market2Grow Book [https://access.practicepromotions.net/market2grow-net] by Neil Trickett, PT  What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only). Click here to download: Market2Grow.Net [https://market2grow.net/]

Does hiring a physical therapist feel IMPOSSIBLE? It doesn’t have to!  In today's short podcast with CEO of Practice Promotions Neil Trickett, PT, you can follow these 5 tips to attract top talent effortlessly, streamline your hiring process, and build a high-performing team for long-term success! 1. Enhance online discoverability & job visiblity  2. Leverage Market2Hire for targeted recruitment 3. Streamline the interview process 4. Improve candidate onboarding 5. Retain & develop top talent You don't want to miss this! Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net [http://market2grow.net/].

Do you want to create a hybrid insurance & cash PT practice? In 2025, moving towards a hybrid practice isn't an option -- it's a necessity. Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. They’re part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations across Western New York. They’re combining expert care with fitness through their Medically Oriented Gym model—and getting big results. If you’re looking to grow your practice, this one’s packed with real-world strategies. We’ll dive into... - How they manage their PT & medically oriented gym (and help more patients with comorbidities get better faster!) - Why they chose Practice Promotions as their marketing partner -How Google Ads are helping them bring in more patients. Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net [http://market2grow.net/].

Dream of having 10+ clinics? Want to grow your clinic to a multi-location brand? Today, Neil interviews Bret Fairbanks, DPT, who has grown Pacific Pro PT to 14 locations across California and Tennessee. You'll learn... * How to manage marketing across 10+ locations * What to do yourself vs what to hire out * Advice when opening location #2 or #3 Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net [http://market2grow.net/].

Do you struggle to come up with ideas for social media posts? Feel like you post all the time, but your clinic’s followers never seem to grow? Today, Neil interviews McKenna Dance, who has helped over 200 Practice Promotions clients grow their brands with print & social media marketing. You’ll learn… * Top 3 trends in PT social media: bite-sized videos, local visibility, and showing patient stories * Which channel to use: Facebook vs Instagram vs TikTok * Key metrics to track  You can download this month’s social media calendar at PracticePromotions.Net!