Revenue Reimagined

Jason quite literally grew up in startups with both parents being serial entrepreneurs. He has worked with early-stage startups ranging from those he started and ran, launching first products/brands, being the first employee, all the way to venture-backed unicorns. In his career, Jason has helped grow 3 top 100 Inc.’s Fastest-Growing Private companies. Most recently Jason ran growth at Astronomer as they 5X’d revenue and raised half a Billion dollars on their way to a unicorn valuation. Currently, Jason is COO at RevGenius where he is building the #1 place for revenue leaders and professionals to come to learn how to scale. Follow Jason: https://www.linkedin.com/in/hubbardjason/ PS - huge shout out to Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] for sponsoring our show. We could not do this without you. See how Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] can help increase pipeline, ROI, and customer retention. 🎁 Lastly, we have a gift for you! Struggling to understand why your revenue isn't growing at the rate you want? Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap [https://revenuereimagined.typeform.com/gtmgap]

Daniel Englebretson is a multi-faceted entrepreneur and AI strategist on a mission to democratize artificial intelligence. As the creator of the "Rule of 100" framework for AI integration, Daniel is transforming how businesses approach AI adoption. His expertise spans AI strategy, education, and entrepreneurship, with roles including founder of Elynox.ai, co-founder of ShiftHX and Khronos, and instructor at Wake Forest and Elon University. Recognized as the "AI Strategist" at the 2023 "AI in Revenue" conference, Daniel's unique talent lies in translating complex AI concepts into actionable strategies. His practical approach to AI implementation, both in business and personal life, makes him a compelling voice in the ongoing debate about AI's role in shaping our future. Check out the resources Daniel mentioned: https://amzn.to/3ZxOh0B Follow Daniel: https://www.linkedin.com/in/danielenglebretson/ PS - huge shout out to Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] for sponsoring our show. We could not do this without you. See how Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] can help increase pipeline, ROI, and customer retention. 🎁 Lastly, we have a gift for you! Struggling to understand why your revenue isn't growing at the rate you want? Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap [https://revenuereimagined.typeform.com/gtmgap]

Lindsay, a partner and head of GTM advisory, is a practitioner turned analyst who studies best practices and trends in Go-to-Market and develops actionable models and blueprints for our clients. She has held both practitioner and leadership roles in almost every aspect of Go-to-Market, including Product, Marketing, Sales, Revenue Operations, and Enablement for several Fortune 500 companies, including AT&T, Hearst, and Cox. She most recently ran the GTM Center of Excellence for the Account-Based Marketing Platform Solution Terminus. Lindsay covers a lot in this episode, with some of the key takeaways being: 1. Transformational Shift in Go-To-Market Strategies: Post-November 2022, businesses need to revise their go-to-market strategies focusing more on first-party data rather than relying solely on third-party intent data. 2. Pipeline Development and Sales Enablement: Organizations excelling in pipeline development are rethinking their marketing qualified leads (MQL) approach, adapting to a more intricate B2B sales landscape. 3. AI Integration in Sales: The effective use of AI can streamline sales processes and reduce bias, but the human touch is essential for closing deals. 4. Dynamic Market Awareness: Continuous assessment of market conditions and buyer behavior is crucial for strategic adjustments in business operations and sales efforts. Follow Lindsay: https://www.linkedin.com/in/lindsaycordell/ [https://www.linkedin.com/in/lindsaycordell/] PS - huge shout out to Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] for sponsoring our show. We could not do this without you. See how Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] can help increase pipeline, ROI, and customer retention. 🎁 Lastly, we have a gift for you! Struggling to understand why your revenue isn't growing at the rate you want? Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap [https://revenuereimagined.typeform.com/gtmgap]

In this episode, Troy Munson, CEO of Dimmo, explored how his platform is transforming the software buying experience. Drawing on his extensive background in sales at top firms like MongoDB, Troy discusses how innovation in technology can simplify purchasing processes while optimizing sales effectiveness. The Problems in Software Buying: The traditional sales cycle for software purchases can often be tedious, involving multiple touchpoints and consultations. Key challenges include: - Inefficient Communication: Many software companies involve numerous sales reps leading to fragmented interactions. - Overwhelming Choices: Buyers feel inundated with options and struggle to select the right software to meet their needs. Troy's Solution - Enter, Dimmo: - Informed Leads: Sales reps benefit from engaging with prospects who are already knowledgeable about their options. - Elimination of Initial Discovery Calls: Potential buyers can gauge their needs earlier in the process, reducing lengthy sales cycles. - AI Utilization: Leveraging AI to provide tailored software recommendations based on specific pain points, improving the efficiency of the evaluation process. - Focus on Community Impact: Troy emphasizes the importance of supporting emerging startups by allowing them to showcase innovative solutions effectively. Platforms like Dimmo signify a major shift in how software is bought and sold. By emphasizing streamlined evaluations and informed leads, Dimmo not only simplifies the purchasing process but also enhances sales productivity. Follow Troy: https://www.linkedin.com/in/troymunson/ PS - huge shout out to Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] for sponsoring our show. We could not do this without you. See how Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] can help increase pipeline, ROI, and customer retention. 🎁 Lastly, we have a gift for you! Struggling to understand why your revenue isn't growing at the rate you want? Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap [https://revenuereimagined.typeform.com/gtmgap]

In this episode of the Revenue Reimagined podcast, Emir Atli, co-founder and CRO of Hockey Stack, shared his insightful experiences transitioning from Y Combinator to building a powerful revenue operations tool for B2B companies. The conversation delved into hiring mistakes, the intricacies of marketing attribution, the significance of sober company culture, and the overall dynamics of sales processes. Major Topics Discussed 1. Biggest Mistake: Hiring Wrong People Emir emphasized that hiring the wrong individuals can waste valuable time and resources: Resulted in a six-month setback for his company. Highlights the emotional and mental drain of managing poor hires. 2. Marketing Attribution Challenges Atli outlined why attribution remains a significant hurdle for many companies: -Companies often have multiple data sources tracking different buyer journey aspects. -APIs and tracking systems are often incompatible, making it difficult to create a unified picture of the customer journey. Common Misconception: Marketing and sales often have conflicting views about attribution, complicating the credit allocation for generated leads. 3. Effective Growth Strategy Emir shared how Hockey Stack addressed its growth strategy: -They differentiated their approach for Enterprise vs. Mid-Market segments, recognizing the need for distinct strategies. -They were advised to treat Enterprise sales as a company-wide effort, requiring aligned processes across all departments. 4. Culture of In-Office Work Emir has strong views on the necessity of an in-office culture: -He believes a thriving office culture enhances productivity. -Promoting meaningful connections allows for faster feedback and decision-making. -While a hybrid model might be viable, Emir maintains that in-person interactions lead to better performance and team spirit. Overall, Emir’s journey with Hockey Stack reveals important lessons for current entrepreneurs. From understanding the critical nature of hiring talent, navigating the complexities of attribution, and cultivating a robust office culture, these insights offer valuable guidance for companies aiming for significant growth. Emir's reflections position him as a thought leader in the B2B revenue operations sector, showcasing how thoughtful approaches can yield substantial rewards in achieving business objectives. Follow Emir: https://www.linkedin.com/in/emircatli/ [https://www.linkedin.com/in/emircatli/] PS - huge shout out to Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] for sponsoring our show. We could not do this without you. See how Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] can help increase pipeline, ROI, and customer retention. 🎁 Lastly, we have a gift for you! Struggling to understand why your revenue isn't growing at the rate you want? Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it. https://revenuereimagined.typeform.com/gtmgap [https://revenuereimagined.typeform.com/gtmgap]