SaaS Nordic

In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson [https://www.linkedin.com/in/johnssonmikael/]Co-Founder and General Partner, Oxx [https://www.linkedin.com/company/oxx-vc/], [https://www.linkedin.com/company/miradore-ltd/] a specialist SaaS investor, backing Europe's most promising B2B SaaS scale-ups from Series A and beyond. In this episode, we focus on Product-Market fit! We talk to Mikael about the importance of getting this part of the journey right, before kicking in the gears! Some of the key elements we cover are: -Why is Product-Market fit so important for B2B SaaS companies? -What is Product-Market fit and how is it defined? -How do you measure it, and how do you know if you have established a Product-Market fit? -Who's responsible in the organization for achieving this? Here is a spoiler alert, Product-Market fit is not defined by how successful you are with your sales! Tune in to learn what really defines and tells you if you have established a real Product-Market fit!

In this episode, we speak with Simo Salmensuu [https://www.linkedin.com/in/simosalmensuu/] CEO, Miradore, [https://www.linkedin.com/company/miradore-ltd/] the Mobile Device Management platform that provides a smarter way to securely manage both company-owned and personal Android, iOS, macOS, and Windows devices. Today, they are trusted by over 10,000 organizations in more than 180 countries, with 10m+ Euro in ARR. We talk to Simo about their international expansion, and specifically how their first international market was the US. Contrary to many other Nordic players going first into another Nordic country, or maybe taking on some European Miradore decided to take on the US first thing! It all comes down to acting local, across the entire organization in order to be successful! Tune in and be inspired by Miradore's international journey!

In this episode, we speak with Elif Schmidt [https://www.linkedin.com/in/elifschmidt/] CEO, Oxceed [https://www.linkedin.com/company/oxceed-ab/] that helps over 10,000 companies produce reporting to support financial decision making. We focus on leadership and change in a B2B SaaS company with Elif, a topic she is very passionate about. Some of the questions that we address are: * What is leadership all about & the role of a CEO in a scaleup? * Coming in as a hired CEO, where do you start? * How do you lead in a constantly changing environment? * Leading an organization through other leaders, how is that done? * What's the key to hiring the right people, to evolve and grow new leaders? Tune in and be inspired by the tips and tricks that Elif shares from her position as CEO of Oxceed on Leadership!

In this episode, we speak with Daniel Eisenberg [https://www.linkedin.com/in/eisenbergdaniel/] Head of Expansion, Deel [https://www.linkedin.com/company/deel/], the global payroll solution that helps businesses hire anyone, anywhere.  Daniel shares some insights into how Deel managed to grow so fast and he particular talks about the following 3 corner pillars as key elements in their success: - Treat your customers like investors - Run the company like you are running out of time - Culture is King Tune in and be inspired by the tips and tricks that Daniel shares from the Deel journey that you can apply as well in your business.

In this episode, we speak with Erik Fjellborg [https://www.linkedin.com/in/erikfjellborg/] CEO & Founder, Quinyx [https://www.linkedin.com/company/quinyx/], the Workforce Management Tool that is taking the world by storm!  Erik walks us through the different stages of the Quinyx journey, starting as a student project in a small city in Sweden, to becoming a global player serving some of the largest enterprises in the world. This is a fascinating story where we get insights into their GTM process, their look at M&A as a growth strategy, and Eric's thoughts on managing opportunities and challenges when growing at the speed of lightning! Tune in and learn from Erik's experience and learnings from running one of the fastest-growing businesses!