Say Yes To Profits Podcast

The Cash Flow Decisions That Quietly Break Growing Marketing Agencies

16 min · 22 de may de 2026
Portada del episodio The Cash Flow Decisions That Quietly Break Growing Marketing Agencies

Descripción

Scaling your agency should increase freedom, not financial pressure. In this episode, I uncover why marketing agencies between $1M and $10M experience shrinking margins and tighter cash flow as they grow, and the three decisions that quietly create that strain. You will learn how to align hiring, delivery timelines, and fixed costs with real margin and cash timing so growth stops working against you. If you are ready to stop funding growth out of stress and start leading with financial clarity, join us inside the Say Yes To Profits Accelerator and scale with control. 👇🏾 JOIN THE NEXT SAY YES TO PROFITS ACCELERATOR https://Accelerator.SayYesToProfits.com [https://Accelerator.SayYesToProfits.com] 💖Thanks for tuning in to the SYTP Podcast💖 ©Say Yes To Profits. All rights reserved.   ABOUT OCTAVIA I am Dr. Octavia Conner, CEO of Say Yes To Profits, a Virtual CFO firm that helps established marketing agencies and service-based businesses turn seven-figure revenue into financial clarity, cash flow confidence, and profits they can see, retain, and multiply through our Say Yes To Profits Framework. 👇🏾CONNECT ON SOCIAL MEDIA: * Instagram - LINK [https://www.instagram.com/octaviaconnercfo] * Listen on Podbean [https://sayyestoprofits.podbean.com/e/how-high-earning-minority-women-ceos-can-build-a-cash-reserve-with-ease/] * Listen on Apple Podcast [https://podcasts.apple.com/us/podcast/say-yes-to-profits-podcast/id1811469364] * Listen on iHeart [https://www.iheart.com/podcast/1323-say-yes-to-profits-podcas-273759559/?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Spotify [https://open.spotify.com/show/1aEWlsj9xdu6Z8VFOcYDpt?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Pandora [https://www.pandora.com/podcast/say-yes-to-profits-podcast/PC:1001101317] * Watch on YouTube [https://www.youtube.com/c/octaviaconner] DISCLAIMER: This episode should be used for informational purposes only. Speak with your accountant before using any strategies provided. Say Yes To Profits, nor Dr. Octavia Conner, can not be handled responsibly. By watching or listening to this episode, you are agreeing to use these strategies at your own risk.   AFFILIATE LINKS 👇🏾 Try Monarch Money for Personal Finances (You receive a 50% discount)  https://monarch.com/referral/iawooayhof?r_source=copy [https://monarch.com/referral/iawooayhof?r_source=copy]   Try Gusto for payroll and receive a $100 Visa Gift Card https://gusto.com/r/octavia127 [https://gusto.com/r/octavia127]   Try StreamYard for YouTube streaming and receive a $10 credit https://streamyard.com/pal/d/4550828167004160 [https://streamyard.com/pal/d/4550828167004160]   PS—These are affiliate links. We both will receive benefits if you sign up for their services. You are signing up at your own risk.

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52 episodios

Portada del episodio 10 Questions Every CEO Should Ask Before Hiring a Virtual CFO

10 Questions Every CEO Should Ask Before Hiring a Virtual CFO

Thinking about hiring a virtual CFO? Before you sign anything, I want to share the 10 questions every consulting firm CEO should ask before bringing a virtual CFO into their business.  In this episode, I break down what to look for, the common mistakes I see CEOs make during the hiring process, and why many are asking the wrong questions from the start. If you're considering hiring a virtual CFO or want to make sure you're making the right decision for your firm's financial future, this episode will help you approach the process with greater clarity and confidence.   👇🏾 JOIN THE UPCOMING SAY YES TO PROFITS MASTERCLASS https://Cashflow.SayYesToProfits.com [https://Cashflow.SayYesToProfits.com] 👇🏾 TAKE THE PROFIT LEAK DIAGNOSTIC https://diagnostic.sayyestoprofits.com [https://diagnostic.sayyestoprofits.com] 💖Thanks for tuning in to the SYTP Podcast💖 ©Say Yes To Profits. All rights reserved.   ABOUT OCTAVIA I am Dr. Octavia Conner, CEO of Say Yes To Profits, a Virtual CFO firm that helps established consulting and professional service firms turn seven-figure revenue into financial clarity, cash flow confidence, and profits they can see, retain, and multiply through our Say Yes To Profits Framework. 👇🏾CONNECT ON SOCIAL MEDIA: * Instagram - LINK [https://www.instagram.com/octaviaconnercfo] * Listen on Podbean [https://sayyestoprofits.podbean.com/e/how-high-earning-minority-women-ceos-can-build-a-cash-reserve-with-ease/] * Listen on Apple Podcast [https://podcasts.apple.com/us/podcast/say-yes-to-profits-podcast/id1811469364] * Listen on iHeart [https://www.iheart.com/podcast/1323-say-yes-to-profits-podcas-273759559/?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Spotify [https://open.spotify.com/show/1aEWlsj9xdu6Z8VFOcYDpt?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Pandora [https://www.pandora.com/podcast/say-yes-to-profits-podcast/PC:1001101317] * Watch on YouTube [https://www.youtube.com/c/octaviaconner] DISCLAIMER: This episode should be used for informational purposes only. Speak with your accountant before using any strategies provided. Say Yes To Profits, nor Dr. Octavia Conner, can not be handled responsibly. By watching or listening to this episode, you are agreeing to use these strategies at your own risk.   AFFILIATE LINKS 👇🏾 Try Monarch Money for Personal Finances (You receive a 50% discount)  https://monarch.com/referral/iawooayhof?r_source=copy [https://monarch.com/referral/iawooayhof?r_source=copy]   Try Gusto for payroll and receive a $100 Visa Gift Card https://gusto.com/r/octavia127 [https://gusto.com/r/octavia127]   Try StreamYard for YouTube streaming and receive a $10 credit https://streamyard.com/pal/d/4550828167004160 [https://streamyard.com/pal/d/4550828167004160]   PS—These are affiliate links. We both will receive benefits if you sign up for their services. You are signing up at your own risk.

Ayer14 min
Portada del episodio The Pros and Cons of CFO Services (Part 2)

The Pros and Cons of CFO Services (Part 2)

Is hiring a Virtual CFO the right move for your consulting firm, or could it become an expensive mistake?  Previously, Dr. Octavia Conner discussed the pros of hiring a Virtual CFO and how the right financial support can help consulting firm CEOs gain clarity, improve cash flow, strengthen profitability, and make smarter growth decisions. Now, in Part 2 of this two-part episode, she is discussing the cons of hiring a Virtual CFO, because every investment deserves a clear and honest look before you commit. From the cost and onboarding process to finding the right fit and being willing to act on the financial guidance you receive, this episode will help you understand what to consider before bringing Virtual CFO services into your business.   👇🏾 JOIN THE UPCOMING SAY YES TO PROFITS MASTERCLASS https://Cashflow.SayYesToProfits.com [https://Cashflow.SayYesToProfits.com] 👇🏾 TAKE THE PROFIT LEAK DIAGNOSTIC https://diagnostic.sayyestoprofits.com [https://diagnostic.sayyestoprofits.com] 💖Thanks for tuning in to the SYTP Podcast💖 ©Say Yes To Profits. All rights reserved.   ABOUT OCTAVIA I am Dr. Octavia Conner, CEO of Say Yes To Profits, a Virtual CFO firm that helps established consulting and professional service firms turn seven-figure revenue into financial clarity, cash flow confidence, and profits they can see, retain, and multiply through our Say Yes To Profits Framework. 👇🏾CONNECT ON SOCIAL MEDIA: * Instagram - LINK [https://www.instagram.com/octaviaconnercfo] * Listen on Podbean [https://sayyestoprofits.podbean.com/e/how-high-earning-minority-women-ceos-can-build-a-cash-reserve-with-ease/] * Listen on Apple Podcast [https://podcasts.apple.com/us/podcast/say-yes-to-profits-podcast/id1811469364] * Listen on iHeart [https://www.iheart.com/podcast/1323-say-yes-to-profits-podcas-273759559/?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Spotify [https://open.spotify.com/show/1aEWlsj9xdu6Z8VFOcYDpt?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Pandora [https://www.pandora.com/podcast/say-yes-to-profits-podcast/PC:1001101317] * Watch on YouTube [https://www.youtube.com/c/octaviaconner] DISCLAIMER: This episode should be used for informational purposes only. Speak with your accountant before using any strategies provided. Say Yes To Profits, nor Dr. Octavia Conner, can not be handled responsibly. By watching or listening to this episode, you are agreeing to use these strategies at your own risk.   AFFILIATE LINKS 👇🏾 Try Monarch Money for Personal Finances (You receive a 50% discount)  https://monarch.com/referral/iawooayhof?r_source=copy [https://monarch.com/referral/iawooayhof?r_source=copy]   Try Gusto for payroll and receive a $100 Visa Gift Card https://gusto.com/r/octavia127 [https://gusto.com/r/octavia127]   Try StreamYard for YouTube streaming and receive a $10 credit https://streamyard.com/pal/d/4550828167004160 [https://streamyard.com/pal/d/4550828167004160]   PS—These are affiliate links. We both will receive benefits if you sign up for their services. You are signing up at your own risk.

29 de jun de 20269 min
Portada del episodio The Pros and Cons of CFO Services (Part 1)

The Pros and Cons of CFO Services (Part 1)

You hired the coaches, joined the masterminds, and worked hard to grow your consulting firm… so why does your bank account still not reflect the revenue coming in? Many consulting firm CEOs assume they need more sales or another business coach. But sometimes, the real issue is a lack of financial structure, cash flow visibility, and strategic financial guidance. In Part 1 of this two-part episode, Dr. Octavia Conner breaks down the pros of hiring a Virtual CFO and how CFO services can help you gain clarity, manage cash flow, improve profitability, and make smarter growth decisions. Stay tuned for Part 2, where we will discuss the potential drawbacks and what to consider before making the investment.   👇🏾 JOIN THE UPCOMING SAY YES TO PROFITS MASTERCLASS https://Cashflow.SayYesToProfits.com [https://Cashflow.SayYesToProfits.com] 👇🏾 TAKE THE PROFIT LEAK DIAGNOSTIC https://diagnostic.sayyestoprofits.com [https://diagnostic.sayyestoprofits.com] 💖Thanks for tuning in to the SYTP Podcast💖 ©Say Yes To Profits. All rights reserved.   ABOUT OCTAVIA I am Dr. Octavia Conner, CEO of Say Yes To Profits, a Virtual CFO firm that helps established consulting and professional service firms turn seven-figure revenue into financial clarity, cash flow confidence, and profits they can see, retain, and multiply through our Say Yes To Profits Framework. 👇🏾CONNECT ON SOCIAL MEDIA: * Instagram - LINK [https://www.instagram.com/octaviaconnercfo] * Listen on Podbean [https://sayyestoprofits.podbean.com/e/how-high-earning-minority-women-ceos-can-build-a-cash-reserve-with-ease/] * Listen on Apple Podcast [https://podcasts.apple.com/us/podcast/say-yes-to-profits-podcast/id1811469364] * Listen on iHeart [https://www.iheart.com/podcast/1323-say-yes-to-profits-podcas-273759559/?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Spotify [https://open.spotify.com/show/1aEWlsj9xdu6Z8VFOcYDpt?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Pandora [https://www.pandora.com/podcast/say-yes-to-profits-podcast/PC:1001101317] * Watch on YouTube [https://www.youtube.com/c/octaviaconner] DISCLAIMER: This episode should be used for informational purposes only. Speak with your accountant before using any strategies provided. Say Yes To Profits, nor Dr. Octavia Conner, can not be handled responsibly. By watching or listening to this episode, you are agreeing to use these strategies at your own risk.   AFFILIATE LINKS 👇🏾 Try Monarch Money for Personal Finances (You receive a 50% discount)  https://monarch.com/referral/iawooayhof?r_source=copy [https://monarch.com/referral/iawooayhof?r_source=copy]   Try Gusto for payroll and receive a $100 Visa Gift Card https://gusto.com/r/octavia127 [https://gusto.com/r/octavia127]   Try StreamYard for YouTube streaming and receive a $10 credit https://streamyard.com/pal/d/4550828167004160 [https://streamyard.com/pal/d/4550828167004160]   PS—These are affiliate links. We both will receive benefits if you sign up for their services. You are signing up at your own risk.

22 de jun de 202614 min
Portada del episodio Business Coach or CFO: Which One Do You Actually Need?

Business Coach or CFO: Which One Do You Actually Need?

Are you investing in the wrong expert? Most consulting firm CEOs assume every business problem requires more revenue and growth strategy, but sometimes what your business actually needs is financial structure, discipline, and data-driven leadership. In this episode, Dr. Octavia Conner breaks down the real difference between a business coach and a Virtual CFO so you can stop guessing and start investing in the right support for this season of your business. If money keeps coming in but not staying, your cash flow feels unpredictable, or profitability is not scaling with your revenue, this episode is your wake-up call. 👇🏾 JOIN THE UPCOMING SAY YES TO PROFITS MASTERCLASS https://Cashflow.SayYesToProfits.com [https://Cashflow.SayYesToProfits.com] 👇🏾 TAKE THE PROFIT LEAK DIAGNOSTIC https://diagnostic.sayyestoprofits.com [https://diagnostic.sayyestoprofits.com] 💖Thanks for tuning in to the SYTP Podcast💖 ©Say Yes To Profits. All rights reserved.   ABOUT OCTAVIA I am Dr. Octavia Conner, CEO of Say Yes To Profits, a Virtual CFO firm that helps established consulting and professional service firms turn seven-figure revenue into financial clarity, cash flow confidence, and profits they can see, retain, and multiply through our Say Yes To Profits Framework. 👇🏾CONNECT ON SOCIAL MEDIA: * Instagram - LINK [https://www.instagram.com/octaviaconnercfo] * Listen on Podbean [https://sayyestoprofits.podbean.com/e/how-high-earning-minority-women-ceos-can-build-a-cash-reserve-with-ease/] * Listen on Apple Podcast [https://podcasts.apple.com/us/podcast/say-yes-to-profits-podcast/id1811469364] * Listen on iHeart [https://www.iheart.com/podcast/1323-say-yes-to-profits-podcas-273759559/?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Spotify [https://open.spotify.com/show/1aEWlsj9xdu6Z8VFOcYDpt?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Pandora [https://www.pandora.com/podcast/say-yes-to-profits-podcast/PC:1001101317] * Watch on YouTube [https://www.youtube.com/c/octaviaconner] DISCLAIMER: This episode should be used for informational purposes only. Speak with your accountant before using any strategies provided. Say Yes To Profits, nor Dr. Octavia Conner, can not be handled responsibly. By watching or listening to this episode, you are agreeing to use these strategies at your own risk.   AFFILIATE LINKS 👇🏾 Try Monarch Money for Personal Finances (You receive a 50% discount)  https://monarch.com/referral/iawooayhof?r_source=copy [https://monarch.com/referral/iawooayhof?r_source=copy]   Try Gusto for payroll and receive a $100 Visa Gift Card https://gusto.com/r/octavia127 [https://gusto.com/r/octavia127]   Try StreamYard for YouTube streaming and receive a $10 credit https://streamyard.com/pal/d/4550828167004160 [https://streamyard.com/pal/d/4550828167004160]   PS—These are affiliate links. We both will receive benefits if you sign up for their services. You are signing up at your own risk.

15 de jun de 202613 min
Portada del episodio How Much Does CFO Services Cost?

How Much Does CFO Services Cost?

How much does a CFO really cost? It is one of the most common questions I hear from consulting firm CEOs. The truth is, the cost of CFO services depends on the size of your business, the complexity of your finances, the level of support you need, and the experience of the CFO you hire. In this episode, I pull back the curtain on CFO pricing and explain what you are actually paying for when you invest in financial leadership. I discuss the factors that influence CFO fees, typical Virtual CFO pricing ranges, and the key differences between hiring a full-time CFO and partnering with a Virtual CFO. 👇🏾 JOIN THE UPCOMING SAY YES TO PROFITS MASTERCLASS https://Cashflow.SayYesToProfits.com [https://Cashflow.SayYesToProfits.com] 👇🏾 TAKE THE PROFIT LEAK DIAGNOSTIC https://diagnostic.sayyestoprofits.com [https://diagnostic.sayyestoprofits.com] 💖Thanks for tuning in to the SYTP Podcast💖 ©Say Yes To Profits. All rights reserved.   ABOUT OCTAVIA I am Dr. Octavia Conner, CEO of Say Yes To Profits, a Virtual CFO firm that helps established consulting and professional service firms turn seven-figure revenue into financial clarity, cash flow confidence, and profits they can see, retain, and multiply through our Say Yes To Profits Framework. 👇🏾CONNECT ON SOCIAL MEDIA: * Instagram - LINK [https://www.instagram.com/octaviaconnercfo] * Listen on Podbean [https://sayyestoprofits.podbean.com/e/how-high-earning-minority-women-ceos-can-build-a-cash-reserve-with-ease/] * Listen on Apple Podcast [https://podcasts.apple.com/us/podcast/say-yes-to-profits-podcast/id1811469364] * Listen on iHeart [https://www.iheart.com/podcast/1323-say-yes-to-profits-podcas-273759559/?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Spotify [https://open.spotify.com/show/1aEWlsj9xdu6Z8VFOcYDpt?utm_campaign=PB-sendgrid-emails&utm_medium=email&utm_source=sendgrid] * Listen on Pandora [https://www.pandora.com/podcast/say-yes-to-profits-podcast/PC:1001101317] * Watch on YouTube [https://www.youtube.com/c/octaviaconner] DISCLAIMER: This episode should be used for informational purposes only. Speak with your accountant before using any strategies provided. Say Yes To Profits, nor Dr. Octavia Conner, can not be handled responsibly. By watching or listening to this episode, you are agreeing to use these strategies at your own risk.   AFFILIATE LINKS 👇🏾 Try Monarch Money for Personal Finances (You receive a 50% discount)  https://monarch.com/referral/iawooayhof?r_source=copy [https://monarch.com/referral/iawooayhof?r_source=copy]   Try Gusto for payroll and receive a $100 Visa Gift Card https://gusto.com/r/octavia127 [https://gusto.com/r/octavia127]   Try StreamYard for YouTube streaming and receive a $10 credit https://streamyard.com/pal/d/4550828167004160 [https://streamyard.com/pal/d/4550828167004160]   PS—These are affiliate links. We both will receive benefits if you sign up for their services. You are signing up at your own risk.

8 de jun de 202614 min