Smell Ya Later

The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which they exist in abundance), we wondered what rebrands are for, when are they successful, and what do brands owe their audience? [What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze] WE'RE HOSTING A SCENT SWAP AT TALEA [https://www.taleabeer.com/pages/visit-us?srsltid=AfmBOooxv563oMVHaytxdZRpFIzXlcU4yer_bvF6FEWY5ioybmMuaQR8] IN WILLIAMSBURG ON MAY 7TH FROM 6-9PM. IT'S FREE WITH RSVP [https://forms.gle/CgC9vYkmAQdpxNXS8]. BRING AT LEAST ONE FRAGRANCE TO SWAP AND ENJOY THE BEVS AND SNACKS FROM OUR HOST. > 🌐 Find more info, episodes, and merch at Smellyalater.live [http://Smellyalater.live] [http://smellyalater.live/] > > > > ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater [http://Speakpipe.com/smellyalater] [http://speakpipe.com/smellyalater] and we may respond on a future episode. > > > > 📱 Follow us on Instagram @smellyalater.mp3 [https://dashboard.simplecast.com/accounts/8b7973f0-fdbe-4555-91cd-1417b8ef917d/shows/643affe1-f13e-4659-91cd-5c0854e29609/episodes/cb196eda-6c70-4dcc-9d51-cabe4bb6ed38/instagram.com/smellyalater.mp3] > > > > 💌 Leave a comment in our Spotify [https://open.spotify.com/show/2SeEBBlAvgASOplFNc1zoL?si=41cb698361ae4e77] episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)

Burnt rubber, absinthe, red pepper, fennel — not the most typical notes you'd find in a perfume, but 27 87 has a clever way of incorporating unexpected things into their very sophisticated, very balanced, and very can't-stop-smelling-yourself fragrances.  Romy Kowalewski, the German-born and Barcelona-based founder of 27 87 makes such scents, based on the most striking elements of so many shared experiences and feelings. [What we smell like today: Byredo Mohave Ghost, Xerjoff Naxos] WE'RE HOSTING A SCENT SWAP AT TALEA [https://www.taleabeer.com/pages/visit-us?srsltid=AfmBOooxv563oMVHaytxdZRpFIzXlcU4yer_bvF6FEWY5ioybmMuaQR8] IN WILLIAMSBURG ON MAY 7TH FROM 6-9PM. IT'S FREE WITH RSVP [https://forms.gle/CgC9vYkmAQdpxNXS8]. BRING AT LEAST ONE FRAGRANCE TO SWAP AND ENJOY THE BEVS AND SNACKS FROM OUR HOST. > 🌐 Find more info, episodes, and merch at Smellyalater.live [http://Smellyalater.live] [http://smellyalater.live/] > > > > ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater [http://Speakpipe.com/smellyalater] [http://speakpipe.com/smellyalater] and we may respond on a future episode. > > > > 📱 Follow us on Instagram @smellyalater.mp3 [https://dashboard.simplecast.com/accounts/8b7973f0-fdbe-4555-91cd-1417b8ef917d/shows/643affe1-f13e-4659-91cd-5c0854e29609/episodes/cb196eda-6c70-4dcc-9d51-cabe4bb6ed38/instagram.com/smellyalater.mp3] > > > > 💌 Leave a comment in our Spotify [https://open.spotify.com/show/2SeEBBlAvgASOplFNc1zoL?si=41cb698361ae4e77] episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)

WE'RE HOSTING A SCENT SWAP AT TALEA [https://www.taleabeer.com/pages/visit-us?srsltid=AfmBOooxv563oMVHaytxdZRpFIzXlcU4yer_bvF6FEWY5ioybmMuaQR8] IN WILLIAMSBURG ON MAY 7TH FROM 6-9 PM. IT'S FREE WITH RSVP [https://forms.gle/CgC9vYkmAQdpxNXS8]. BRING AT LEAST ONE FRAGRANCE TO SWAP AND ENJOY BEVS & SNACKS FROM OUR HOST. If your idea of home fragrance involves sticky reed diffusers, sweeping up incense ash, or $80 candles, Pura offers something for the tech-savvy, with one of the first smart home app-controlled scent diffusion devices. More sophisticated than a flower-shaped plug-in and less treacherous than a forgotten candle left burning, Pura's device is a nifty hockey puck-sized disc that holds two different scent pods and can be controlled with an app to customize scent selection, timing, and intensity. We have VP of Fragrance Trevor Davis and Chief Fragrance Experience Officer Mara Dumski to explain the intricacies of how scents are deconstructed and rebuilt for different purposes like electronic diffusion. [What we smell like today: Vilhelm Parfumerie Chimilka, Bleu Nour Neon Violette] 🌐 Find more info, episodes, and merch at Smellyalater.live [http://Smellyalater.live] [http://smellyalater.live/] ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater [http://Speakpipe.com/smellyalater] [http://speakpipe.com/smellyalater] and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 [https://dashboard.simplecast.com/accounts/8b7973f0-fdbe-4555-91cd-1417b8ef917d/shows/643affe1-f13e-4659-91cd-5c0854e29609/episodes/cb196eda-6c70-4dcc-9d51-cabe4bb6ed38/instagram.com/smellyalater.mp3] 💌 Leave a comment in our Spotify [https://open.spotify.com/show/2SeEBBlAvgASOplFNc1zoL?si=41cb698361ae4e77] episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)

The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO [https://www.osmo.ai/about] is a Google-born initiative that uses machine learning, sensory neuroscience, data science, engineering, fine fragrance, analytical chemistry, and product development to map smells, engineer new smell molecules, recreate living scents, and finagle how olfactory technology can aid other industries. We speak with Christophe Laudamiel, OSMO's master perfumer on this episode. ALSO, WE'RE HOSTING A SCENT SWAP AT TALEA [https://www.taleabeer.com/pages/visit-us?srsltid=AfmBOooxv563oMVHaytxdZRpFIzXlcU4yer_bvF6FEWY5ioybmMuaQR8] IN WILLIAMSBURG ON MAY 7TH FROM 6-9PM. IT'S FREE WITH RSVP [https://forms.gle/CgC9vYkmAQdpxNXS8]. BRING AT LEAST ONE FRAGRANCE TO SWAP AND ENJOY THE BEVS AND SNACKS FROM OUR HOST. [What we smell like today: Roja Lost in Paris, Philosophy Fresh Cream Soft Velvet] > 🌐 Find more info, episodes, and merch at Smellyalater.live [http://Smellyalater.live] [http://smellyalater.live/] > > > > ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater [http://Speakpipe.com/smellyalater] [http://speakpipe.com/smellyalater] and we may respond on a future episode. > > > > 📱 Follow us on Instagram @smellyalater.mp3 [https://dashboard.simplecast.com/accounts/8b7973f0-fdbe-4555-91cd-1417b8ef917d/shows/643affe1-f13e-4659-91cd-5c0854e29609/episodes/cb196eda-6c70-4dcc-9d51-cabe4bb6ed38/instagram.com/smellyalater.mp3] > > > > 💌 Leave a comment in our Spotify [https://open.spotify.com/show/2SeEBBlAvgASOplFNc1zoL?si=41cb698361ae4e77] episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)

This is what happens when we're left to our own devices in front of two hot mics, a bevy of new scents, and no guest 🙃 [What we smell like today: Bond No. 9 Greenpoint, Phlur Rose Whip] 🌐 Find more info, episodes, and merch at Smellyalater.live [http://Smellyalater.live] [http://smellyalater.live/] ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater [http://Speakpipe.com/smellyalater] [http://speakpipe.com/smellyalater] and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 [https://dashboard.simplecast.com/accounts/8b7973f0-fdbe-4555-91cd-1417b8ef917d/shows/643affe1-f13e-4659-91cd-5c0854e29609/episodes/cb196eda-6c70-4dcc-9d51-cabe4bb6ed38/instagram.com/smellyalater.mp3] 💌 Leave a comment in our Spotify [https://open.spotify.com/show/2SeEBBlAvgASOplFNc1zoL?si=41cb698361ae4e77] episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)