02 Sex Appeal and How to Own It

09 Play It Again

What patterns are looping in your life? Let's find them. Frequency is hard to grasp, yet it does all the unspoken talking and matching in our life. In this episode of Soft Serve By Mads Williams, Mads looks at the different ways we can inspect our own stories the themes playing on repeat, trust in relation to a  partner, and how to work on keeping our own frequency clear–therefore attracting things in at the vibration or match that we desire. Work with Mads https://madswilliams.com/ Connect on Insta https://www.instagram.com/madsmadswilliams/

08 Responding To What Is

Responding to what is requires the ultimate flex–surrender. But don't overlook the need for action. It's a balancing act! This episode looks at accepting what is, from topics like “he’s just not into you” all the way to trusting that life has it’s own magical plan unfolding.   Work with Mads https://madswilliams.com/ [https://madswilliams.com/]   Connect on Insta https://www.instagram.com/madsmadswilliams/ [https://www.instagram.com/madsmadswilliams/]

07 Micro-dosing Beauty

Often the small ways we show care and love to ourselves have bigger and more profound long-term impact that the huge shifts. In this episode, Mads breaks down the way she embodies beauty in daily micro habits and behaviours.    Work with Mads https://madswilliams.com/ [https://madswilliams.com/] Join the Summer Soft Serve Portal beginning June 14, 2026   Connect on Insta https://www.instagram.com/madsmadswilliams/ [https://www.instagram.com/madsmadswilliams/]

06 Slide Up Into Me / Inti-Macy

Intimacy is often the thing that has us running scared. Paradoxically, it’s often the thing we crave the most. When you embrace the full spectrum of your sensuality, meeting yourself intimately and others becomes a natural extension of the practice. In this episode, Mads talks about all the ways she quizzed her intimacy threshold to find how she was the one responsible for the unavailable “fuck boy” types wandering in and out of her life, and just what she did to shift it.   Work with Mads https://madswilliams.com/ [https://madswilliams.com/] Join the Summer Soft Serve Portal beginning June 14, 2026   Connect on Insta https://www.instagram.com/madsmadswilliams/ [https://www.instagram.com/madsmadswilliams/]

05 Redefining Sex (With Yourself)

Solo sex is in desperate need of a rebrand. This episode explores moving from a solo "quickies" into intentional play that creates insane ripples across your reality. Whether you are single or intimate with a partner/s, this episode has gems to impact your life and your relationships. Let's dive in!   Work with Mads https://madswilliams.com/ Join the Summer Soft Serve Portal–June 14 2026   Connect on Insta https://www.instagram.com/madsmadswilliams/ [https://www.instagram.com/madsmadswilliams/]