StoriesWithSiva | Creative Brand Stories, Marketing Analysis tips & tricks

Byju’s – India’s most loved tutoring app is on a growth rampage and perhaps among the rare product innovations that have come out of India in recent times. The edtech start-up is a part of India's prestigious unicorn club. Growth of BYJUs over a period of time * 2012 : Entered both Deloitte Technology Fast50 India & Deloitte Technology Fast 500 Asia Pacific ratings * 2015 : Launched BYJU’S — The Learning App * 2016 : “Best Self Improvement” app award at Google Play India rating * 2017 : Launched BYJU’S Math App for kids and BYJU’S Parent Connect app to help parents track their child’s learning course * 2017 : BYJU’S app became a business case at Harvard Business School * 2018 : 15 million users and 900,000 paid users * 2019 : Became the world’s most valuable ed-tech company The journey of brand BYJU’S, which started off with classroom sessions for test prep to becoming India’s largest education technology company today, We will be focusing on how brand BYJU’S is changing the way children learn across grades and geographies and how it has used technology along with a unique combination of content, media, and technology to enable students across the globe. BYJU’s is one of the few Indian startups to make it to the reputed Harvard business publishing platform, others include Flipkart and Paytm. BYJUs has just captured the Indian market with his impressive teaching and marketing techniques on education. It now has greater goals, greater challenges, and greater team support. It is looking to expand its market to the US, UK, South Africa, and other African and Commonwealth markets. It is already present in the Middle East. Customer Segments Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways. The customer segments include students, parents, teachers, and other competitive exams. Value Propositions Value Propositions are the services or features or their innovations that make their product look attractive to the customers. Access to good quality education, bringing quality teachers to very student, video delivery model, engaging content, and retention are some value propositions of BYJUs. If you like our show and want to know more check out the links in the notes or please leave us a review on iTunes and Spotify. Join us for the next episode when we talk about Freshworks and its Business Strategies. Join us: Telegram [https://t.me/storieswithsiva], LinkedIn Community [https://www.linkedin.com/company/learndatascience/], Slack [https://learndatasciences.slack.com/join/shared_invite/zt-e6fblevq-JqCM0KKeiXBNZY9aUxm6Tw#/] Follow us:Instagram [https://www.instagram.com/storieswithsiva], Facebook [//facebook.com/storieswithsiva], LinkedIn [https://www.linkedin.com/company/storieswithsiva/] Host: Sivasubramanian [https://www.linkedin.com/in/iamsivab] Subscribe to our Youtube Channel [//youtube.com/c/storieswithsiva] --- Send in a voice message: https://anchor.fm/storieswithsiva/message

LearnDataScience Episode Trailer In ancient times, a King had a boulder placed on a roadway. He then hid himself and watched to see if anyone would move the boulder out of the way. Some of the king’s wealthiest merchants and courtiers came by and simply walked around it. Many people loudly blamed the King for not keeping the roads clear, but none of them did anything about getting the stone out of the way. A peasant then came along carrying a load of vegetables. Upon approaching the boulder, the peasant laid down his burden and tried to push the stone out of the road. After much pushing and straining, he finally succeeded. After the peasant went back to pick up his vegetables, he noticed a purse lying in the road where the boulder had been. The purse contained many gold coins and a note from the King explaining that the gold was for the person who removed the boulder from the roadway. MORAL OF THE STORY: Every obstacle we come across in life gives us an opportunity to improve on circumstances , and whilst the lazy complain, the others are creating opportunities through their kind hearts, generosity, and willingness to get things done. Join us: Telegram [https://t.me/LearnDataSciences], LinkedIn Community [https://www.linkedin.com/groups/10453356/], Slack [https://learndatasciences.slack.com/join/shared_invite/zt-e6fblevq-JqCM0KKeiXBNZY9aUxm6Tw#/] Follow us:Instagram [https://www.instagram.com/learndatasciences/], Facebook [https://www.facebook.com/learndatasciences/], LinkedIn [https://www.linkedin.com/company/learndatascience/] Host: Sivasubramanian [www.linkedin.com/in/iamsivab] --- Send in a voice message: https://anchor.fm/storieswithsiva/message