SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

Hop Online [https://www.hop.online/] Paris Childress on LinkedIn [https://www.linkedin.com/in/parischildress/] Show Notes:  4:00 - Building an ICP Matrix with AI: Understanding customer profiles  8:00 -  How To Use client call transcripts to build better AI outputs  14:00 -  Creating an AI council: Getting 30 people on board without fear  16:00 -  Using GPT-4 as a strategic thought partner for agency transformation

Zach on LinkedIn [https://www.linkedin.com/in/zachswright/] Reveal.ai [https://www.getreveal.ai/] 6:01 - Exploration of how to use customer insights in marketing 11:05 - Zach explains how customer understanding manifests in marketing efforts 15:48 - Discussion on personalization in outreach and scaling efforts 21:13 - Explanation of Anthropic's prompt builder and its benefits 26:36 - Exploring different ways to use customer conversation transcripts for content creation 31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset" 35:57 - Discussion on creating SOPs and improving processes with AI

Greg Brooks on LinkedIn [https://www.linkedin.com/in/gregorybbrooks/] SearchTides Website [https://searchtides.com/] Highlight Timestamps: * 3:45 - Greg explains how AI is changing search behavior and the importance of creating efficient, valuable content * 9:15 - Discussion on the process of identifying core topics and creating content strategy * 16:30 - Greg shares a real-world example of content strategy using personal lending as a topic * 23:45 - Insights on the future of commerce and how AI will impact company growth and consumer choice * 28:30 - Greg's perspective on the importance of brand equity in the future of marketing

Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions.  Manobyte - https://www.manobyte.com/ Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/ [https://www.linkedin.com/in/kjdean/]

Matt McGrory on Linked IN [https://www.linkedin.com/in/mmcgrory/?originalSubdomain=uk] Check out Arwen [https://arwen.ai/] Timestamps:  0:57 - Explanation of AI-powered content moderation 2:57 - Using RAG for brand-specific engagement 5:22 - Balancing AI automation with human oversight 8:28 - Prompt engineering and human-reinforced learning 9:00 - Using AI for creative storytelling in marketing 12:27 - Manual moderation techniques before AI tools 14:00 - Creating a structured approach to social media engagement 17:32 - Understanding brand health reports and benchmarks 21:38 - Analyzing sentiment and emotions in social media campaigns 26:53 - Key takeaways for growing on social media using AI 30:46 - Closing remarks and contact information