T:MINUS Podcast presented by 321 the Agency

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. More and more brands are making eco-conscious efforts and using those efforts as a part of their marketing and advertising strategy. In honor of Earth Day, we examine those brands’ various environmental efforts and how that plays into their overall identity. We explore the Starbucks anti-straw crusade, eco-conscious clothing, how brands can be authentic in their approach to environmentalism, and why more brands are choosing to not go green. So take a seat, put on your headphones, and get ready for your weekly dose of all things marketing.

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. Marketing and advertising conferences - we all know them in the industry as the pinnacle of professional networking. But are they all really that valuable? On this episode, we discuss the pros and cons of conferences, finding the right fit for what you’re looking to learn, and of course, networking. So, take a seat, put on your headphones, and get ready for your weekly dose of all things marketing.

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. Wednesday, March 13, 2019, better known as the date of the social apocalypse. It feels like a hilarious dream now but on that date, social media strategists and media buyers everywhere were pulling their hair out in response to one of the worst Facebook outages in the site’s history. On this episode, we discuss the cons of focusing on one social platform, establishing die-hard champion fans, having multiple touchpoints, and the rapid rate at which communication changes. So, take a seat, put on your headphones, and get ready for your weekly dose of all things marketing.

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. To kick off season 3, we’re exploring femininity and masculinity in advertising. It seems these two are having a moment in advertising, from Gillette tackling toxic masculinity all the way to Nike’s Dream Crazier ad. We explore femininity rooted in masculinity, how brands can address gender in advertising, women's beauty products, and the male gaze. So, take a seat, put on your headphones, and get ready for your weekly dose of all things marketing.

This week on T:MINUS, we ask the age-old question: why do movie trailers suck? Whether they give too much away or misrepresent the movie entirely, trailers have remained a point of contention in the film community. We also discuss the ingredients that make for a great movie trailer, mystery box marketing, and the Red Wedding from Game of Thrones.