Tech Qualified

In this episode of Tech Qualified, host Justin Brown [https://www.linkedin.com/in/jbmarketersindemand/] talks with Joe Michalowski [https://www.linkedin.com/in/josephmichalowski], Head of Client Services at New North [http://newnorth.com/], about the importance of documenting marketing strategies. They discuss the value of creating detailed plans for various marketing channels. Justin and Joe explain that a written plan keeps everyone aligned, from internal teams to client stakeholders. It provides clarity on goals, target audiences, and metrics for tracking success. They also delve into the risks of neglecting documentation, such as inconsistent brand messaging, missed business goals, and difficulty in measuring marketing ROI. Joe emphasizes the need for living documents that evolve with a company's marketing efforts. He outlines key elements to include in a comprehensive plan: clear identification of the target customer, well-defined goals, specific metrics, and assigned responsibilities for execution. This episode is produced by New North [https://www.newnorth.com]. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.

In this episode of Tech Qualified, hosts Justin Brown [https://www.linkedin.com/in/jbmarketersindemand/] and Meredith Metsker [https://www.linkedin.com/in/mmetsker/] welcome Florian Delval [https://www.linkedin.com/in/florian-delval/], Director and Technical Product Marketing Manager at ActionIQ. Florian shares his journey from software engineering to product marketing, highlighting the skills and insights he brings from his technical background. Florian discusses a recent fast-track product launch at ActionIQ, where his team had just eight days to prepare. He emphasizes the importance of internal communication, having a clear plan, and focusing on essential tasks to ensure a successful launch. Florian also talks about the value of understanding market trends and staying ahead of the curve. Listeners will gain insights into how ActionIQ empowers marketers by simplifying access to customer data without requiring deep technical knowledge. Florian shares his strategies for effective collaboration between marketing and technical teams, ensuring everyone is aligned and working towards common goals. This episode is a must-listen for marketers navigating complex technologies and striving to stay ahead in a rapidly evolving field. This episode is produced by New North [https://www.newnorth.com]. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.

In this episode of Tech Qualified, hosts Justin Brown [https://www.linkedin.com/in/jbmarketersindemand/] and Meredith Metsker [https://www.linkedin.com/in/mmetsker/] chat with Greg Elfrink [https://www.linkedin.com/in/gregthewriter/], Director of Marketing at Empire Flippers [https://empireflippers.com/]. Greg shares his experiences and insights on building and maintaining a successful newsletter, scaling content efforts, and leveraging global talent in the M&A space. Greg dives into the creation of the "This Week in M&A" newsletter, detailing its transformation from a simple content wrap-up to a robust weekly update with 118,000 active subscribers. He explains how switching to a more diverse and engaging format, inspired by popular newsletters like The Hustle and Morning Brew, significantly improved metrics and audience engagement. Throughout the conversation, Greg emphasizes the importance of curating relevant content and staying updated on industry trends to provide value to subscribers. He highlights the strategic use of both internal and external resources, including influencers and social intelligence software, to keep the newsletter fresh and informative. The discussion also touches on the challenges of marketing to entrepreneurs in the digital space, the benefits of a well-structured content strategy, and the impact of effective communication tools on team alignment and productivity. Greg's insights offer valuable takeaways for anyone looking to enhance their marketing efforts and connect with a broader audience. This episode is produced by New North [https://www.newnorth.com]. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.

In this episode of Tech Qualified, hosts Justin Brown [https://www.linkedin.com/in/jbmarketersindemand/] and Meredith Metsker [https://www.linkedin.com/in/mmetsker/] sit down with Allys Ton [https://www.linkedin.com/in/allyston/] from Qortex to discuss the intricacies of brand building, particularly for small marketing teams. Allys shares her extensive experience in creating and nurturing brands at various companies, highlighting her unique approach to personifying brands. She explains how a comprehensive branding exercise can define a brand’s personality, voice, and values, making it easier to communicate the brand’s essence across all marketing materials. Allys emphasizes the importance of collaboration within a company during the branding process. She advocates for involving different departments to get a holistic view of the brand's identity. This approach ensures that the brand’s personality resonates with everyone, from engineers to customer-facing employees. Allys also talks about the practical steps involved in launching a brand, such as updating websites, social media, and marketing collateral, to align with the new brand identity. The conversation also covers the challenges and strategies of maintaining brand consistency with the help of external contractors. Both Allys and Meredith share their experiences working with designers and content creators to keep their brand’s voice and visual identity cohesive. They discuss the balance of in-house skills and outsourced expertise, emphasizing the need for clear communication and feedback to ensure that all content reflects the brand’s core values and personality. This episode is produced by New North [https://www.newnorth.com]. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.

In this illuminating episode of "Tech Qualified," hosts Justin Brown [https://www.linkedin.com/in/jbmarketersindemand/] and Meredith Metsker [https://www.linkedin.com/in/mmetsker/]engage with Ryan Tidwell from Saltmine, exploring the unique challenges of marketing within niche B2B spaces. Ryan shares his journey of marketing in underrepresented sectors like prop tech and how crucial consistency and tailored strategies are for his 'small but scrappy' team. His insights reveal that success lies not in grand gestures but in steady, thoughtful marketing that resonates with a specific audience. Ryan emphasizes the importance of understanding the audience's needs, avoiding one-size-fits-all solutions, and instead focusing on what truly matters to them. This approach requires marketers to think critically about the utility and clarity of their content, ensuring it speaks directly to the concerns and interests of their niche audience. The discussion also delves into the broader implications of marketing strategies that prioritize authenticity and strategic thinking over flashy, transient tactics. By sharing examples from his own experience, Ryanl illustrates how effective marketing in specialized fields doesn't always follow the mainstream but instead builds its own path to resonate deeply with its intended audience. This episode is a must-listen for marketers aiming to leverage limited resources for maximum impact. This episode is produced by New North [https://www.newnorth.com]. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.