Technology Translated

How To Use Split-Testing To Move Your Customer To Action [https://rainmaker.fm/wp-content/uploads/2016/05/technologytranslated-024.jpg]Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act. Rainmaker.FM is Brought to You ByWP Engine [//rainmaker.fm/wp-content/uploads/2017/02/sp-logo.png] [https://shareasale.com/r.cfm?b=394686&u=1827249&m=41388&urllink=&afftrack=] [HTTPS://SHAREASALE.COM/R.CFM?B=394686&U=1827249&M=41388&URLLINK=&AFFTRACK=] Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! [https://shareasale.com/r.cfm?b=394686&u=1827249&m=41388&urllink=&afftrack=] Joanna Wiebe is a well-known copywriting and conversion optimization expert. She s here to help us better understand what split-testing is, how to use it, when not to use it, what to test, and other things you should be thinking about when it comes to optimizing your site. In this 48-minute episode Joanna and I discuss: * What is split-testing * Where to get started split-testing * Why to split-test * How much traffic you need to effectively test * Tools to help your split-testing * Alternate ways to improve conversion that, and what they are * Why split-testing isn t always the answer * What to look for in your testing beyond just conversion rates Listen to Technology Translated [https://rainmaker.fm/series/technology/] below ... Download MP3 [https://rainmaker.fm/wp-content/uploads/2016/05/technologytranslated-024.mp3] Subscribe by RSS [https://rainmaker.fm/series/technology/feed/] Subscribe in iTunes [https://itunes.apple.com/us/podcast/id1008273354]THE SHOW NOTES * CopyHackers [http://copyhackers.com] * Joanna on Twitter [https://twitter.com/copyhackers] * Split-Testing 101: How To Know Which Words Work [https://rainmaker.fm/audio/rainmaker/split-testing-101/] * Evan Miller Sample Size Calculator [http://www.evanmiller.org/ab-testing/sample-size.html] * Reflections of Motherhood (Scott Stratten Video) [https://www.youtube.com/watch?v=taDqKWWPDAY] * HotJar [https://www.hotjar.com/] * CrazyEgg [http://www.crazyegg.com/] * Optimizely [https://www.optimizely.com/] * Airstory [http://app.airstory.co] If you re enjoying the show would love for you to leave us a rating and review on iTunes [https://itunes.apple.com/us/podcast/id1008273354]. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis [http://twitter.com/vsellis] and use the hashtag #asktechtrans.

Why Now is the Time to Get Started with VR (and What it Means for Marketers) [https://rainmaker.fm/wp-content/uploads/2016/04/technologytranslated-023.jpg]VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started? Rainmaker.FM is Brought to You ByWP Engine [//rainmaker.fm/wp-content/uploads/2017/02/sp-logo.png] [https://shareasale.com/r.cfm?b=394686&u=1827249&m=41388&urllink=&afftrack=] [HTTPS://SHAREASALE.COM/R.CFM?B=394686&U=1827249&M=41388&URLLINK=&AFFTRACK=] Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! [https://shareasale.com/r.cfm?b=394686&u=1827249&m=41388&urllink=&afftrack=] Giovanni Gallucci loves to stay on the cutting edge of marketing. After years as a social media marketer and SEO expert, he added photography and videography to his repertoire a few years ago. VR is a natural extension of those services, so he’s back at the forefront of another technology explosion. In this 32-minute episode Giovanni and I discuss: * The difference between VR and AR * How to get started with VR * Opportunities for marketers * How VR gives you 100% of your customers attention * Where to learn more about VR Listen to Technology Translated [https://rainmaker.fm/series/technology/] below ... Download MP3 [https://rainmaker.fm/wp-content/uploads/2016/04/technologytranslated-023.mp3] Subscribe by RSS [https://rainmaker.fm/series/technology/feed/] Subscribe in iTunes [https://itunes.apple.com/us/podcast/id1008273354]THE SHOW NOTES * Giovanni Gallucci [http://gallucci.net] * Microsoft HoloLens [https://www.microsoft.com/microsoft-hololens/en-us] * HoloLens Video [https://www.youtube.com/watch?v=aThCr0PsyuA] * BigLook360 [http://biglook360.com/] * Kodak SP360 [http://kodakpixpro.com/Americas/cameras/actioncamera/sp360.php] * 360Fly [https://360fly.com/] * Ricoh Theta S [https://theta360.com/en/about/theta/s.html] * Marriott Virtual Honeymoon [https://www.youtube.com/watch?v=i6yMqXLnpN4] * Samsung Gear VR [http://www.samsung.com/global/galaxy/wearables/gear-vr/] * VR Stories by New York Times [http://www.nytimes.com/newsgraphics/2015/nytvr/] * 360 degree videos on YouTube [https://www.youtube.com/channel/UCzuqhhs6NWbgTzMuM09WKDQ] * Road to VR [http://roadtovr.com] * Upload VR [http://uploadvr.com] * VRideo.com [http://vrideo.com] * VR Scout.com [http://vrscout.com] If you re enjoying the show would love for you to leave us a rating and review on iTunes [https://itunes.apple.com/us/podcast/id1008273354]. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis [http://twitter.com/vsellis] and use the hashtag #asktechtrans.

How to Use Technology to Enhance the Offline Customer Experience [https://rainmaker.fm/wp-content/uploads/2016/04/technologytranslated-022.jpg]Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we re going to see how Denver based Spruce is doing it right. Rainmaker.FM is Brought to You ByWP Engine [//rainmaker.fm/wp-content/uploads/2017/02/sp-logo.png] [https://shareasale.com/r.cfm?b=394686&u=1827249&m=41388&urllink=&afftrack=] [HTTPS://SHAREASALE.COM/R.CFM?B=394686&U=1827249&M=41388&URLLINK=&AFFTRACK=] Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! [https://shareasale.com/r.cfm?b=394686&u=1827249&m=41388&urllink=&afftrack=] Taylor Romero likes to tinker, but he s always doing so in a way that makes whatever he s doing more efficient and more fun. So when he and his wife started men s style consultancy, barber, and clothier Spruce in Denver, it was the perfect playground for Taylor s tinkering. You ve never seen a business connect the online and offline world as beautifully this. In this 33-minute episode Taylor and I discuss: * Using technology to create a customized experience in the offline world * Tying online and offline together * How Spruce uses customer feedback to drive changes in products and services * Reducing wait times and the time to answer questions * Why Taylor doesn t build products around specifications * Why Spruce went with mobile-web and not a native app * Using mobile technology to cross-sell in store * Creating employee schedules that maximize efficiency Listen to Technology Translated [https://rainmaker.fm/series/technology/] below ... Download MP3 [https://rainmaker.fm/wp-content/uploads/2016/04/technologytranslated-022.mp3] Subscribe by RSS [https://rainmaker.fm/series/technology/feed/] Subscribe in iTunes [https://itunes.apple.com/us/podcast/id1008273354]THE SHOW NOTES * Spruce [http://spruce.me] * Spruce on Instagram [http://instagram.com/sprucemen] * Spruce on Facebook [http://facebook.com/sprucemen] * Spruce Video (NSFW) [https://vimeo.com/129685426] * Slack [https://slack.com/] * Raspberry PI [https://www.raspberrypi.org/] * Arduino [https://www.arduino.cc/] * The Internet Button [https://www.particle.io/button] If you re enjoying the show would love for you to leave us your a rating and review on iTunes [https://itunes.apple.com/us/podcast/id1008273354]. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis [http://twitter.com/vsellis] and use the hashtag #asktechtrans.

How To Extend The Reach Of Your Content Using LinkedIn, with Sean Jackson [https://rainmaker.fm/wp-content/uploads/2016/03/technologytranslated-021.jpg]LinkedIn may well be the most overlooked and underrated social network. There are a lot of great ways to get more out of the network than most people realize … and we re here to help you find out how. Rainmaker.FM is Brought to You ByWP Engine [//rainmaker.fm/wp-content/uploads/2017/02/sp-logo.png] [https://shareasale.com/r.cfm?b=394686&u=1827249&m=41388&urllink=&afftrack=] [HTTPS://SHAREASALE.COM/R.CFM?B=394686&U=1827249&M=41388&URLLINK=&AFFTRACK=] Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! [https://shareasale.com/r.cfm?b=394686&u=1827249&m=41388&urllink=&afftrack=] Sean Jackson is the CFO of Rainmaker Digital and host of The Missing Link, a podcast on the Rainmaker FM Network that is all about LinkedIn today. Sean absolutely unloads actionable ideas and the inside scoop in this episode on getting more from LinkedIn. After you hear this, you re going to want to start spending a lot more time over there. In this 31-minute episode Sean and I discuss: * LinkedIn s reach & engagement compared to other social networks * The types of content that do the best on LinkedIn * LinkedIn analytics * Using content to build connections * How to publish on LinkedIn without digital sharecropping and how to do it right * The reality of mobile first * The easiest way to get people to take the action you want on your site * Sean s top LinkedIn tips Listen to Technology Translated [https://rainmaker.fm/series/technology/] below ... Download MP3 [https://rainmaker.fm/wp-content/uploads/2016/03/technologytranslated-021.mp3] Subscribe by RSS [https://rainmaker.fm/series/technology/feed/] Subscribe in iTunes [https://itunes.apple.com/us/podcast/id1008273354]THE SHOW NOTES * The Missing Link [https://rainmaker.fm/series/link/] * Sean on LinkedIn – Tell him I sent you if you want to connect [https://www.linkedin.com/in/seanajackson] * Scott on LinkedIn – Tell me you heard this show [https://www.linkedin.com/in/vsellis] * LinkedIn Pulse [https://www.linkedin.com/pulse/] * Medium [http://medium.com/] * Buffer [http://bufferapp.com/] If you re enjoying the show would love for you to leave us a rating and review on iTunes [https://itunes.apple.com/us/podcast/id1008273354]. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis [http://twitter.com/vsellis] and use the hashtag #asktechtrans.

Master the Technology of Events, with Damany Daniel [https://rainmaker.fm/wp-content/uploads/2016/03/technologytranslated-020.png]At one time or another we all get pulled into organizing or helping with an event … Rainmaker.FM is Brought to You ByWP Engine [//rainmaker.fm/wp-content/uploads/2017/02/sp-logo.png] [https://shareasale.com/r.cfm?b=394686&u=1827249&m=41388&urllink=&afftrack=] [HTTPS://SHAREASALE.COM/R.CFM?B=394686&U=1827249&M=41388&URLLINK=&AFFTRACK=] Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! [https://shareasale.com/r.cfm?b=394686&u=1827249&m=41388&urllink=&afftrack=] Damany Daniel (a.k.a The Event Nerd), is a professional event planner with years of experience. The fact that he’s not a “technologist” makes him the perfect guest to tell us about the technology he uses and how he uses it to make organizing an engaging event manageable and fun. If you’ve ever organized an event, you know how much work goes into it and how much detail is involved. Damany is here to make all of our lives easier when it comes to planning events. In this 20-minute episode Damany and I discuss: * Damany’s favorite tools for event planning * The philosophical approach to using tech in events * The 5 foundational elements of every event * Using tech to personalize events * Social streaming tools for events * Damany’s event planning tips for non-professionals Listen to Technology Translated [https://rainmaker.fm/series/technology/] below ... Download MP3 [https://rainmaker.fm/wp-content/uploads/2016/03/technologytranslated-020.mp3] Subscribe by RSS [https://rainmaker.fm/series/technology/feed/] Subscribe in iTunes [https://itunes.apple.com/us/podcast/id1008273354]THE SHOW NOTES * Damany on Twitter [https://twitter.com/theeventnerd] * The Event Nerd [http://theeventnerd.com] * Planning Pod [https://www.planningpod.com/] * Google Docs [https://www.google.com/docs/about/] * To Do Lists in Evernote [http://www.vsellis.com/evernote-power-tip-dynamic-todo-lists/] * Fujitsu Scan Snap [http://www.fujitsu.com/us/products/computing/peripheral/scanners/scansnap/ix500/index.html] * Eventbrite [https://www.eventbrite.com/] * RFID Wristbands for Eventbrite [https://www.eventbrite.com/l/rfid-entry-management/] * SocialPoint [http://www.socialpoint.io/] * Tint [https://www.tintup.com/] * Nick Borelli [https://www.facebook.com/nickjborelli] If you re enjoying the show would love for you to leave us a rating and review on iTunes [https://itunes.apple.com/us/podcast/id1008273354]. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis [http://twitter.com/vsellis] and use the hashtag #asktechtrans.