The Born Primitive Podcast

In this episode, Bear and Tony dive deep into the inner journey of personal growth, fulfillment, and self-awareness, reflecting on the gap between external success and internal alignment. Bear talks about how hitting major milestones—becoming a Division I athlete, a Navy SEAL, building a successful business—often doesn’t bring the lasting joy we expect, because the mind quickly normalizes achievements and looks to the next thing. Tony explores the importance of tuning into intuition over outsourcing decisions to others, recognizing and correcting internal incongruities (like drinking out of social pressure), and learning to extract joy from the present instead of chasing external validation. Psychedelics, meditation, and real conversations helped them clear internal “static” to reconnect with what truly matters: being present, being intentional, and showing up as good fathers, leaders, and men—not for accolades, but for alignment with a deeper sense of purpose. On the business side, they touch on the power of clarity, cutting distractions, and saying "no" more often to stay focused on what really moves the needle. To check out our brand visit: https://bornprimitive.com/ [https://bornprimitive.com/] And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com [https://bornprimitivetactical.com/] Follow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/ [https://www.instagram.com/bornprimitive/] Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw [https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw] PRODUCED BY IRONCLAD

In this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Wyatt Ewing. Ewing the Founder of Ice Barrel, to dive into the powerful origin story behind one of the most recognized names in cold therapy. Wyatt opens up about his difficult upbringing, sharing how early life challenges forged a mindset of resilience, resourcefulness, and personal growth that ultimately led him to create Ice Barrel. The conversation explores not just the science and benefits of cold exposure — including improved mental clarity, stress regulation, and physical recovery — but also the deeper “why” behind the brand. From pain to purpose, Wyatt’s journey is a testament to how adversity, when met with vision and discipline, can lead to something truly transformational. To learn more about Ice Barrel check out: https://icebarrel.com/ [https://icebarrel.com/] To check out our brand visit: https://bornprimitive.com/ [https://bornprimitive.com/] And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com [https://bornprimitivetactical.com/] Follow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/ [https://www.instagram.com/bornprimitive/] Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw [https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw] PRODUCED BY IRONCLAD

In this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Bert Sorin. Bert shares how Sorinex—short for Sorin Exercise Equipment—sprang from humble beginnings in his father Richard’s garage to becoming a powerhouse in strength‑training gear. Bert described stepping into the family enterprise, fusing his own athletic journey—from D‑I hammer‑throw All‑American to Olympic trials contender—with his father’s unrelenting DIY ethos. Their story, he shared, reflects the trials, tears, successes, and unwavering persistence needed to build a lasting legacy—and illustrates what it really takes to create, scale, and sustain a family-run company in a demanding industry . To learn more about Sorinex check out: https://www.sorinex.com/ [https://www.sorinex.com/] To check out our brand visit: https://bornprimitive.com/ [https://bornprimitive.com/] And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com [https://bornprimitivetactical.com/] Follow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/ [https://www.instagram.com/bornprimitive/] Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw [https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw] PRODUCED BY IRONCLAD

In this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Dr. Chris Frueh. Clinical psychologist and trauma expert Dr. Chris Frueh to expose a silent crisis among America’s most elite warriors—Special Forces operators who are being misdiagnosed, misunderstood, and mistreated by a broken mental health system. Drawing from decades of research and firsthand experience, Dr. Frueh explains why blanket PTSD diagnoses are failing veterans, masking deeper, more complex wounds. He calls for a revolution in how we understand and heal trauma, offering a path forward that prioritizes personalized care, community, and resilience. This conversation challenges conventional narratives and delivers a bold vision for reclaiming the health and humanity of those who serve at the highest levels. To learn more about Chris check out: https://chrisfrueh.com/ [https://chrisfrueh.com/] To check out our brand visit: https://bornprimitive.com/ [https://bornprimitive.com/] And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com [https://bornprimitivetactical.com/] Follow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/ [https://www.instagram.com/bornprimitive/] Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw [https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw] PRODUCED BY IRONCLAD

In this powerful episode of the Born Primitive podcast, Bear and Tony sit down with W. Bryan Hubbard. Hubbard unpacks his mission to combat addiction through the groundbreaking potential of ibogaine—a psychoactive plant medicine showing promise where conventional treatments have failed. Drawing from personal experience and deep research, Hubbard exposes the role of pharmaceutical corruption in fueling the opioid crisis, painting a damning picture of systemic failure. He reflects on the pivotal Joe Rogan interview that galvanized his advocacy, discusses the challenges of bringing ibogaine into the mainstream, and shares raw stories from the front lines of healing and recovery. This conversation dives into crisis, controversy, and the hope for a radical cure. To learn more about Bryan check out: https://www.wbryanhubbard.com/ [https://www.wbryanhubbard.com/] To check out our brand visit: https://bornprimitive.com/ [https://bornprimitive.com/] And you can  learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com [https://bornprimitivetactical.com/] Follow us on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bornprimitive/ [https://www.instagram.com/bornprimitive/] Subscribe to our YouTube Channel: ⁠⁠https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw [https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw] PRODUCED BY IRONCLAD