The Breaking and Entering Show
D&AD 2026 Results with D&AD President Lisa Smith, Nate Rosen (ExpressCheckout) talking about new Olipop Rebranding & T.J. Jagodowski and Peter Grosz on Jiffy Lube's New Campaign
Descripción
Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better. D&AD just announced its 2026 Pencil winners and joining us to break it all down is Lisa Smith — D&AD President and Global Chief Design Officer at Uncommon. 573 Pencils were awarded across 46 categories from over 50,000 entries submitted from 89 countries — the highest in D&AD history. The US led with 235 Pencils. Singapore had its best year ever with 11 Pencils including 5 Yellow, placing joint third globally. Three new categories debuted this year: Sport Entertainment, Cultural Influence, and Brand Transformation. Uncommon Creative Studio London won three Yellow Pencils for Periodic Fable — the campaign for The Ordinary that reimagined the periodic table with zero actual science. Lisa's quote: "What stood out most was the sheer creative bravery and excellence on display." We get into all of it. In the WORLD FAMOUS TWO MINUTE DRILL: Nike dropped a World Cup teaser. Olipop unveiled its first major rebrand since 2018 — bolder, brighter packaging, hand-drawn late 60s and early 70s illustrations, fiber info front and center, and a new "Feel Good Soda" campaign rolling out on CTV and social. Essentia Water launched a new ad. A Nike spec ad went viral — then real life delivered when Spurs nuns showed up to bless Luke Kornet in the NBA playoffs and out-Nike'd Nike entirely. First up: Nate Rosen, Founder of Express Checkout — the must-read CPG and retail newsletter for founders, investors, and operators. He joins us fresh off the Sweets and Snacks Expo in Las Vegas — 17,500 industry professionals, 1,000 exhibitors, record 500 product entries, and a clear theme: functional indulgence is winning. Protein is everywhere. Fibermaxxing is real. And David Protein just launched Cod 2 — a tinned wild caught Atlantic cod from Danish waters with 18 grams of protein, 70 calories, and two ingredients: cod and salt. The internet assumed the boiled cod last year was a stunt. It was not. Now it comes in a tin. Then T.J. Jagodowski and Peter Grosz — two of the most recognizable actors in advertising history — join us to talk about Jiffy Lube's new campaign. These two have been making people laugh in commercials for a long time. We get into the work and the craft of staying funny.
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